Chapter 1413 (2/2)
The stock price of $6.33 is still sliding like a roller coaster. At 6.3, 6.25 and 6.2, the stock price can't stop the downward trend at all.In order to enhance investor confidence and stabilize the stock price, Apple has issued an urgent announcement, which said that Apple will launch the research and development of the new generation of iPod, and will cooperate with the iPod headset OEM and Japan's Fonda group to jointly develop earphones with better sound quality, so as to enhance the performance of the new generation of iPod in terms of sound quality, and will advance on the basis of the price of iPod 3 Line reduction;
at the same time, Apple also announced that it will reduce the price of ipod3 worldwide by 10% compared with the previous price. Users who purchase ipod3 within 15 days can take the purchase voucher and get 10% of the difference return from the sales shop.
That's all jobs can do right now.
The price of iPod 3 has been reduced by 10%, and the profit space has been cut down by nearly half. But even so, the price of iPod 3 after price reduction is still not competitive in front of mango-me2, but at least the gap has been narrowed.
Originally, jobs didn't want to return the price difference to the users who had purchased the iPod 3. In his consistent attitude towards the users, he didn't care to cater to the user's preferences, but sought to lead the user's needs. On the whole, he was not considering for the users, but trying to subdue the users. At this time, he asked him to do such things as the price difference return. In his opinion, it was a kind of Deviation in principle.
However, the board of directors is determined to return the price difference, because they are still skeptical about whether the 10% price reduction of iPod 3 can reverse the decline, and they are very clear that if Apple announces the price reduction and does not subsidize the old users, it will properly hurt the old users. At that time, the new users will not be recovered, the old users will be lost, and the future of iPod 3 will be in jeopardy Danger.
After the announcement, the downward trend of the stock price was finally stabilized, and at this time, Apple's stock price had fallen below the 6.2 yuan mark, and the latest price remained at the $6.19 level.
At $6.19, it's down nearly 16% from $7.36 at the end of last week
For apple, because of Muye technology, their share price fell from $8.68 to $6.19 in three trading days, almost 30%, which is a life-threatening injury!
However, the urgent announcement did not have a long-term effect on the stop loss of stock price.
By three o'clock in the afternoon, an hour before the closing, Apple's share price had managed to rise back to the $6.2 mark, maintaining at $6.22. But then, a survey company in the United States released the latest survey data, and they released a questionnaire on the Internet, and they had received the feedback of 20000 American netizens.
In this result, the number of users who have already purchased iPod products accounts for 3%; the number of users who originally planned to buy iPod accounts for 4%, while the number of users who gave up buying iPod accounts for 97% because of the appearance of mango-me2, that is to say, 800 of 20000 people had planned to buy iPod originally, but because of the release of mango-me2, 776 of the 800 people gave up buying iPod. From this perspective It can be seen from the results that the impact of mango-me2 on iPod is not huge, but devastating.
And that's not all.
After Apple's announcement, they released a new questionnaire, which ended with 12000 results.
Among them, 3.7% of the users originally planned to buy iPods, which is close to the previous 4%, but 90% of the users still gave up buying iPods after Apple announced a 10% price cut for the iPod 3.
This also proves that the 10% price reduction space announced by Apple has little impact on consumers, and most of them still choose to give up.
In addition, the professional investigation company also sent reporters and investigators to interview passers-by randomly on the streets of New York City, and all of them were 18-35-year-old young people. In this field survey, more than 90% of the users who were originally interested in buying iPods still chose to give up buying even after Apple announced a 10% price cut.
The reporter interviewed the passers-by who gave up their purchase and asked them the reasons for giving up. The results were as follows:
the answer with the highest degree of overlap is: even if the price of iPod is reduced by 10%, there is no price performance ratio compared with mango-me2, because even so, its price is much higher than that of mango-me2 with the same capacity, even compared with mango-me2 with mx858-mango headset It's still a lot higher. You need to know that the mx858 mango has a very high price performance ratio. To buy this version, you can save about $40 more in actual expenditure.
In addition, there are many highly overlapping answers, for example:
many people think that mango-me2 design is better than iPod, more fashionable and cooler than iPod;
many people think that yytunes is much better than iTunes, especially yytunes integrates music social interaction function, so that users all over the world can extend one based on the music they like Music community, so you are more looking forward to the combination experience of yytunes and mango-me2 than the old experience of iTunes + iPodAs soon as the news came out, Apple's share price fell again, and the little confidence investors just found was destroyed by the news.
If the stock price falls again, it will lose $6.2 in the blink of an eye, and then break through $6.1 again. The whole market is shocked. I don't know whether Apple can keep the $6 before the closing. If it fails, it will be another performance of thousands of miles
Apple's shareholders, as well as securities companies, are trying to recover the stock price. They are the holders of a large number of Apple shares. No one wants to make a mess of their own losses. They try to save the stock price, which may be able to attract those retail investors who are looking forward to ultra-low prices to receive offers, and then get more funds.
However, no one thought that at the critical time when Apple's share price fluctuated between $6.02 and $6.03, Microsoft, whose share price fell sharply today and its own stock rose sharply, suddenly released a shocking announcement!