Chapter 1406 (1/2)

Li Mu attaches great importance to the issues related to the joint headphones, so animal husbandry technology contacted Sennheiser and BYD power, two German enterprises, on the same day, which implicitly revealed the intention of Muye technology to customize more than one million pairs of medium and high-end headphones from their enterprises, and the two enterprises responded to Muye technology in the shortest time, indicating that they had a clear understanding of Muye technology The admiration of great Internet enterprises and the expectation of cooperation with Muye technology.

Therefore, Fang Xudong temporarily transferred four targeted R & D personnel from the hardware laboratory, together with the business team of Muye technology, to set out for Germany.

Before the departure of the team, Li Mu held a small meeting with them. On the one hand, he wished them a smooth journey and successfully completed the task. On the other hand, he reiterated the core goal of the customized earphone program.

Customized co branded earphones are the first of a variety of music based electronic products in the world.

Li Mu hopes to enhance the sound quality of mango-me2 and its cost-effectiveness in the eyes of consumers through joint cooperation with headphone manufacturers. Moreover, through joint cooperation with headphone manufacturers, high-quality customized headphones can also open the core gap between mango-me2 and competitive products. Because customized headphones are not sold separately, if consumers have a unique headset Interested, the only way is to buy a mango-me2, or from users of mango-me2.

However, Li Mu is not going to match all mango-me2 with such a customized headset. He is going to divide each model of mango-me2 into two versions, one is the ordinary version, the other is the luxury version. The ordinary version will match the original ordinary headset of mango-me, while the luxury version will match the future joint name customized headset.

The main reason for the distinction is that the increase of cost indicates that the terminal price will also increase. In many developing countries and regions, including China, the purchasing power of consumers is generally insufficient. Therefore, mango-me2 with customized earphones is added additionally, which may increase the burden for ordinary consumers. Therefore, a cheaper option should be given to them.

At present, domestic music lovers rarely buy high-end players and earphones. For most consumers who use MP3 to listen to music, most of them are using earphone with price below 50 yuan, among which more people use earphones with price less than 20 yuan. Similarly, the sales volume of iPod with expensive price is very common in China, and most of the consumers who like music even use earphone Not willing to spend hundreds of dollars to buy an MP3, often thousands or even thousands of Yuan iPod, in the mainland is only a few high-end players choice.

However, in the western developed countries, the sales volume of the high-end iPod player is still very amazing. The price of several hundred dollars is not a large number for music lovers in the developed countries, and the simple design, huge storage space, excellent sound quality and tall force of the iPod have great attraction for these consumers who can afford it.

However, even for Apple's iPod, its hardware cost is mainly focused on the body itself, and the quality of the matching earphones is relatively average. The sound quality is not outstanding, at best, it is the level of a hundred yuan earphone.

Mango-me2, a joint customized headset, has been added. The main goal is to compete with it in the target market of iPod. At that time, the joint customized headset will become an important part of the sound quality of mango-me2, and Apple will need a long window to catch up.

If Apple finds out that mango-me2, which uses customized earphones jointly with well-known manufacturers, leads the iPod a lot in sound quality, and apple has only two ways to deal with it, namely, to reduce the price or catch up with it. Li Mu is not afraid of the price reduction. If Apple dare to reduce the price of iPod to zero profit or even very low profit, then Apple will strangle its own money path. So, apple The only real effective way to deal with it is to catch up.

However, it's not so easy to catch up in hardware. Li Mu can be sure that Apple doesn't have a headphone production line. If it wants to upgrade the apple headphones, all it can do is entrust the enterprises that do headphone OEM for them to upgrade the apple headphones. This is not something that can be completed in a few days, even if it is rushed to the horse, even if it needs at least a few Time of the week.

Moreover, upgrading headphones means an increase in comprehensive costs for apple. If Apple transfers this extra cost to consumers, the price disadvantage of iPod will increase. If Apple carries this cost, its profit margin will be greatly affected.

In other words, at this stage, Li Mu can lose money to do the player business, but at this stage, apple can't, which is its death!

……

The small team left for Germany. Li Mu had to make final preparations for the launch of yytunes, the most important of which was to finally confirm the payment process and payment channel of yytunes.

In countries and regions with strong overseas copyright protection, the popularity of paying for music is very high, but the traditional way of paying is to buy genuine physical albums, whether it's tapes, CDs, MD. Apple's iTunes started to try to pay for online music this year, and now it's a little effective, but after all, it's just in its infancy, so yytunes is catching up The chances are great.Because of the high popularity of Muye technology in the world and the number of users ranking first in the Internet field, yytunes has a great attraction to record companies, so the attraction of Muye technology to record companies is far greater than that of apple, which just started to do online music store. When Muye technology contacts these record companies, it hopes to get their authorization to sell online music When selling and sharing profits with them, almost no record company refused to cooperate. Compared with apple, some record companies are still in the stage of hesitation and wait-and-see. Therefore, yytunes has not been launched yet, and its copyright library has surpassed the just started Apple.

At present, yytunes has obtained the copyright authorization of the vast majority of record companies in the world, and has digitized these music in an all-round way. At the same time, according to Li Mu's requirements, technicians have stored three different versions in yytunes' own database. The three versions are divided based on the sound quality, which are: standard, high and extremely high.

Yytunes has two ways to sell music: Download and buy music on a monthly basis.