Chapter 1403 (2/2)
Marvel's success lies in that it has a large number of popular superheroes. Spiderman is very popular, wolverine is also very popular, the captain of the United States and Raytheon, iron man, Hulk are very popular, each of these superheroes can support a huge industrial chain, from comics to animation to movies and TV series, peripheral products, image licensing, among which the profit is empty A superhero can even change a company's operation for 70-80 years. For example, the American captain was born in 1941. It is estimated that he will be active on the big screen in 2041.
What's more, when these popular heroes are on fire, companies like Marvel can make money by lying down. It can let all the heroes play their own games, or get them together to make a shield Bureau and Avenger alliance.
Hollywood companies are good at this kind of long-term brand building, so it costs 12 million yuan to buy a Chinese ”superhero” image, and it is a superhero image that has a strong fan base in the United States. This account is very cost-effective. As long as we remake an original, we can create a ”Mr. Zombie deal with the ultimate zombie and seal with the ultimate zombie together.” One hundred years later, the image of ”Mr. zombie” will be able to make a big deal in the modern background.
This setting sounds far fetched, but there has been a successful precedent, that is, the famous captain of the United States.
The American team leader has been frozen for decades, resurrected after decades, and then went to work with a shield. This setting has been accepted by the audience. Since the American team leader can, why can't Mr. zombie?
Moreover, for Hollywood people, they have countless ways to localize overseas culture. In their opinion, zombie master is too easy to take root in the United States, because there are a large number of ghost legends in the United States, which are huge in size and no worse than Chinese ghost legends. Both eastern and Western cultures fear ghosts and supernatural forces. Chinese people like to look for them People are fortune tellers and doctors. Westerners also like to find diviners and psychics to solve problems. Now the image and brand of zombie master, a Chinese Taoist, is on fire. By then, a transitional plot will enable him to live in the 21st century America. Then, he can let the zombie master, who comes from the East and has a wide range of supernatural powers, deal with the ghosts and gods in American legends.
If the copyright of this IP is finally bought by marvel, it is likely that some time later, the Taoists from China will deal with the Nazi Zombies together with the captain of the United States in the movie. Then the captain of the United States will become a dog by waving a shield in front of thousands of Nazi Zombies. When he can't stand it, the Chinese Taoists in yellow robes will come out and hold a peach wood sword. He is calm Compared to a sentence: ”those who are fighting in front of the soldiers will march forward in an array”, ”it's too old to be too urgent as a rule”. When the time comes, Fu Zhuan, handprint and array will fly all over the sky. That picture is too beautiful to imagine
It is because they have figured out how to dig deep into this industrial chain that Hollywood film companies are extremely interested in the remake and adaptation rights of this film.
When Li Mu heard that Huanya was talking with Hollywood film companies about the overseas copyright of Mr. zombie, including remake, adaptation and sequel, Li Mu only let Muye technology release a statement on YY. The statement was very simple:
Muye image recognized Huanya as the owner of the film Mr. zombie and its related intellectual property rights, while Muye image recognized Huanya as the owner of the film Mr. zombie and its related intellectual property rights Xiang is also very pleased that Huanya can export this intellectual property right to the whole world. However, Makino image needs to make a kind reminder: Although Huanya is the intellectual property owner of Mr. zombie, Makino image is the exclusive owner of the English brand name zombie master. This English brand has been registered in the world and protected by the global intellectual property right I hope that Huanya and Hollywood film companies will know about it.
The announcement woke up the dreams of Huanya and Hollywood.
Mr. zombie is the copyright of Huanya. Yes, Muye image has only the distribution right of the film overseas, but there is no right to adapt or continue shooting. In other words, if all countries in the world want to release the original version of Mr. zombie, the copyright needs to be discussed with Muye image. It has nothing to do with Huanya, but if all countries in the world want to remake zombie first Sheng, this copyright needs to be discussed with Huanya, and the image of Makino has no right to interfere.However, the original English name of Mr. zombie is Mr. stiff corpse, that is, Mr. stiff corpse. Zombie master should be the exact meaning of zombie master, and the name is taken by Makino image. Although it is used in Mr. zombie of Huanya, it does not mean that the copyright of this English name belongs to Huanya.
To be frank, Huanya can license derivative copyright of Mr. zombie with any film company around the world, but neither Huanya nor these copyright partners have the right to use the name ”zombie master”.
It's like Marvel has the intellectual property rights of ”Captain America”. This is protected by intellectual property laws all over the world. If you're not marvel, you can't use this name. You can call it ”Secretary of the United States brigade”, ”Secretary of the United States branch”, ”American political commissar”, ”director of American women” and so on, but not ”Captain America”.
This is the lifeblood! What the audience remembers is ”Captain America”, not any other name except ”Captain America”!
Zombie master is the same! Now ”Mr. zombie” is popular in the United States, but American audiences all know that the name of the movie is ”zombie master”, and the Taoist in it is a ”zombie master”. Suddenly one day, Hollywood made a film ”Mr. stiff corpse”, which means ”Mr. stiff corpse”. What do ghosts know? It's strange that the North American audience will accept such an egg name!
Besides, Mr. zombie is a very bad thing for Huanya. Master Lin, who is starring in the movie, has gone to the cinema. So no matter who makes the sequel, master Lin can't be allowed to reappear. In this way, whether Hollywood buys its own copyright or Hollywood directly invents a new way to fight zombies Long, there's no way to make sure that it's a sequel to zombie master, unless its name is zombie master.
So, for Hollywood companies that were willing to spend $12 million to buy a series of copyrights for Mr. zombie, how much would the movie's copyright be worth if the brand name ”zombie master” could not be used? No one buys a million! Because the images and settings of Chinese zombies and Taoists are derived from Chinese folklore, which has no copyright.
In this way, instead of spending a lot of money to buy the copyright of Mr. zombie from Huanya, it's better to build a new Taoist image according to the Chinese zombie legend, or simply go to Makino image to take the right to use the brand of ”zombie master”. At least once the brand of ”Zombie master” is lit up, the audience will know how it is!
Seeing that all Hollywood enterprises intending to buy copyrights have exited, the high-level people around Asia are almost going to die. They did not expect that Li Mu would still keep such a hand. Zombie master is popular in North America, but the name of zombie master is owned by Mu Ye image