Chapter 1394 (2/2)
But with the box office of zombie master getting higher and higher in North America, it has achieved great success in just a few days, and Hong Kong film circle has ushered in a new spring.
Hollywood distributors and film and television companies have found various film and television companies in Hong Kong, actively seeking cooperation, hoping to reach copyright cooperation with them. The mode of cooperation is that they will select the appropriate Hong Kong films, then negotiate with the copyright parties about the purchase price of North American projection rights, sign a purchase agreement, and then Hollywood distributors will take the film Show in North America.
Originally, Hollywood may not be able to buy several copyrights from Hong Kong in a year, but now there are more than 50 Hong Kong films that Hollywood is interested in. Many of these Hong Kong film companies have reached cooperation agreements with Hollywood film and television companies. Because of the success of zombie master, the copyright price of Hong Kong films has increased several times than before More than twice.
Among them, the most representative film is Infernal Affairs, which was released in Hong Kong last year. This film was originally called the salvation work of Hong Kong film, and its quality is very high. Only in recent years, it is rare and high-quality work. However, such a film, before Huanya, had no chance to be released in North America at all. But this time, several Hollywood films The company came in droves to scramble for the film copyright of Infernal Affairs. The price once reached US $8 million. As you know, the total box office of Infernal Affairs in Hong Kong was only HK $55 million, or about US $7 million.
Huanya had been cheated by Li Mu before. With a price of no more than US $100000, it sold a bunch of zombie movie copyrights including Mr. zombie to Li Mu. As a result, after Li Mu took it, the TV broadcasting rights were sold to hundreds of millions. Now the box office in North America has been converted into more than Hong Kong dollars. By contrast, Huanya is really thanks to grandma's family.
So when Hollywood wanted to buy the copyright of Infernal Affairs, and the price reached 8 million dollars, Huanya hesitated instead.
In the eyes of Huanya, ”Infernal Affairs” is much more powerful than ”Mr. zombie” in terms of production cost, production scale and star lineup, and the quality and depth of the film are even different. If ”Mr. zombie” can buy hundreds of millions of box office in North America, is there any hope that the phenomenal works of ”Infernal Affairs” will not save another 100 million dollars? If the box office is calculated at $100 million and only takes 25% of the total, there will be $25 million in revenue, which is much better than selling $8 million.
As a result, Huanya made an offer to Hollywood. The distribution right of Infernal Affairs in North America was 30% of the box office, with a guaranteed minimum income of $10 million.
That is to say, anyone who wants to take the North American distribution right of Infernal Affairs first needs to guarantee the minimum of 10 million dollars for Huanya, and then take the film to North America for release. If the box office revenue after release reaches 33.33 million dollars, according to 30% of the split proportion, it is just equal to the minimum of 10 million dollars required by Huanya. If the total box office does not reach 33.33 million dollars, Huanya will not return As soon as ten cents is paid back, the loss shall be borne by the issuer.
If the total box office is more than 33.33 million US dollars, the issuer will also share the additional revenue to supply Huanya. For example, if the box office finally reaches 100 million US dollars, according to the 30% ratio, Huanya will share 30 million US dollars. In addition to the 10 million US dollars that have been paid to guarantee the bottom, the issuer will pay another 20 million US dollars to Huanya.
The reason why Huanya has set up such cooperation conditions is entirely based on the successful precedent of Mr. zombie, but Hollywood people are not stupid at all. They know why zombie master is so successful. The most important reason is that it is supported by the blockbuster game ”zombie online”, together with the powerful promotion ability of Makino technology and the ticket system of Makino Spare no effort to support, Li Mu's huge profit to the cinema, and Li Mu's various promotional activities through the muying ticketing system.
Li Mu has so many resources as a success factor that he holds zombie master up. On the contrary, does it have these resources in Infernal Affairs?
The answer, of course, is No.
Therefore, the $8 million one hammer deal is the highest price Hollywood can offer to Huanya. No Hollywood company is willing to guarantee the bottom share of Huanya, which makes Huanya feel particularly uncomfortable, but it still insists on its own offer.
The ambition of Huanya made Hollywood's distributors start to retreat. They were competing for the North American distribution rights of the film one second ago, and then announced to withdraw from the competition one second later, and then targeted other Hong Kong films.
Huanya thought that this was a joint price cutting practice of several Hollywood companies. At the beginning, it was very tough, but seeing that all these companies left, there was no news, so it began to worry. Then it turned to these companies and said that it was willing to make some concessions on the original guaranteed amount and the proportion of shares. Before, it was 30% guaranteed for 10 million dollars. Now It's a 25% minimum of $8 million.Several Hollywood companies still don't accept it.
The negotiation representative of one of the enterprises said to the negotiation leader of Huanya: ”if you can bring in Muye technology to cooperate with us, even if we can guarantee a minimum of 20 million yuan for you, we are willing to do so. But if we don't have Li Mu, we have carefully considered that the previous 8 million dollar buyout price is not rational. The highest buyout price we can give should be 500 yuan About ten thousand dollars. ”
Huanya is depressed all of a sudden. How can we talk about the reduction? Eight million and five million, more frightening than the stock market crash!