Chapter 1323 (1/2)

The high-definition Q version of the plant war zombie wallpaper has been downloaded tens of millions of times in a day since it was opened for download on YY. But there are more than 100000 users leaving messages on the wallpaper download page. These users come from all over the world. Behind each person's nickname, they all carry a small flag of the landing country. On the review page, there are flag icons from all over the world, all kinds of countries The language message appears in a page at the same time, which makes Li Mu feel like browsing YouTube. The popularity of the game can be seen.

Now, ”plant vs. zombie online” has just been online for two days, with the highest number of online users exceeding 50 million. On the third day, the sales flow of the game's one-day props and skin reached 35 million yuan, with strong revenue capacity, which makes the whole industry overwhelmed.

Li Mu is a passer-by. He is very clear about the development of paid skin in the game. With more and more people using paid skin, other users are not disturbed by the normal game, but the potential impact caused by aesthetics is constantly fermenting. Until one day, ordinary users can no longer stand the unchanging original skin, and begin to step into the payment path The road is gone.

Li Mu can also foresee how popular YY's same skin and YY show will be when they are designed. I'm afraid that the only paid YY show will generate a lot of revenue for the company.

It is said that all the game companies on the market are studying ”plant vs. zombie online” and are using the fastest speed to promote the imitation route, including the famous blizzard. Even they want to imitate ”plant vs. zombie online” and make a tower defense game.

However, even if game companies all over the world try to imitate ”plant vs. zombie online”, Li Mu will not worry at all, because he is very clear in his mind that the only non replicable success condition of ”plant vs. zombie online” is YY.

Without YY, even Blizzard can't promote a similar tower defense game;

without YY, even Microsoft can't make Internet users all over the world crazy about the game;

without YY, even if jobs and Nokia put the same game into their mobile phones, it's impossible to trigger the interaction of friends on YY.

Anyone, as well as any company, who wants a similar game to fully reach the height of ”zombie online in plant Wars”, must have the condition that he must also have a social product that is highly consistent with YY, otherwise it will not work at all.

KFC and McDonald's have received the offer from Makino technology on the cooperation of game cartoon image. Makino technology gives the cooperation scheme as follows: McDonald's or KFC will pay a certain amount of royalties, Makino technology will authorize them the right to use the packaging of cartoon image in the game, so that they can print the cartoon image on their product packaging, if they If you want to get the authorization to use derivative products, you have to pay more for it alone, such as dolls and dolls made from game cartoon images;

if in China, most companies use their own cartoon images to produce various products, they will hardly pay a dime for copyright fees, but not in the United States. If any enterprise dare to use their own copyright without authorization, they will Can win in the court of the United States without any suspense, and ask for huge compensation;

multinational enterprises such as KFC and McDonald's have had similar cooperation with a number of well-known copyright parties before. McDonald's, Disney and Pixar have very close cooperation, often launching derivatives with Disney or Pixar cartoon image as the core Small gifts, and then combined with their own in store packages for promotional activities;

KFC has close cooperation with some enterprises in the United States, as well as the Japanese copyright owners. For example, this year, KFC launched a ”Doraemon” package, which is very popular in the country. In addition to using the name and image of Doraemon for packaging, the package also uses the name and image of Doraemon for packaging A Doraemon toy with remote control is attached. This toy is very popular with children.

However, neither of these two enterprises has had similar cooperation experience with the local copyright owners in China. So far, all the cartoon image copyright in China has seriously lacked influence in the international market. No matter huluwa, or the domestic famous cartoon image such as chief black cat and Shukebeita, they are not recognized in the international market. Even Monkey King is the same 。

It can be said responsibly that the influence of Chinese domestic cartoon accumulated over the past decades in the world is not as great as the influence accumulated in the world in the past three days of ”plant vs. zombie online”, or even worse!

”Plant vs zombie online” is popular all over the world in a short time, which also makes the cartoon image of the game familiar to more than half of the world's people, so behind each cartoon image in the game, there is a huge profit space.

So when Makino found two companies, they both showed great interest.