Chapter 971 (1/2)
When Li Mu was thinking about the so-called national business card, Zhao Xianliang said to Li Mu, ”the reason why I suggest you increase your overseas exposure is that on the one hand, I really hope you can increase your popularity and influence overseas, on the other hand, I hope you can learn the so-called” export to domestic sale ”
Li Mu asked him, ”export to domestic sales? What do you mean? ”
Zhao Xianliang said with a smile: ”people are more inclined to products from developed countries, and also more concerned about the recognition of overseas media. If your influence is exported to overseas first, it can cause a certain impact overseas, then if your influence overseas is transferred back to China, it will cause greater popularity at home, which is export to domestic sales.”
After that, Zhao Xianliang added: ”you are now the most suitable one for export to domestic sales. Now overseas people pay more and more attention to you, and the national media also pay attention to your trend. Once you can open up a situation in the market of Haiwa and bring back the good news, then you will be able to create greater influence in China, the greater the influence, and the country and people will give you more influence The higher your attention is, the stronger your foundation in the domestic market will be, and the benefits will be endless! ”
Zhao Xianliang's suggestion made Li Mu feel at the same time like he had met before.
Generally speaking, Zhao Xianliang's suggestion is to sell himself to the greatest extent.
If you want to be a national business card in the world, you must first promote yourself to the position with the highest exposure. The greater the exposure, the higher the overseas attention. Even if it is not a national business card, it will naturally become a national business card, or be mistaken as a national business card.
The reason why Li Mu felt familiar was that the boss of MA in his last life was a model who spared no effort to promote himself.
To make an objective evaluation, boss Ma is definitely one of the top businessmen in China and the one with the highest media exposure rate at home and abroad.
Under the BTA pattern, apart from boss Ma appearing in major media all over the world every day, the other two founders are relatively low-key, and some of them are low-key that people can't believe.
After the popularity of wechat videos, there are at least tens of hundreds of videos related to boss MA in the circle of friends, some of which are his public speech in a certain place, some of which are non-public speech in a certain occasion, some of which are clips of his meeting in the company, his chatting with people at the dinner table, and even his singing.
By contrast, there are basically no videos of the founders of the other two big companies.
What makes Li Mu feel the most wonderful is the video of several horse owners together with many stars. One of them impresses Li Mu deeply. In a room similar to the living room, the horse owner sits on the main seat with his legs crossed, surrounded by a dozen entertainment stars in the field of shadow, video and song, whose status is called a noble
Compared with him, even the bishop Lei, who often talks about calves on social media, is extremely low-key. After all, he seldom releases some irrelevant information. Most of the time, he is promoting his own products, which is no doubt.
Sometimes, Li Mu has an illusion that boss Ma alone seems to be taking half of the exposure of Internet bosses in China. Why is it that an enterprise boss likes to show off so much?
Until today, Li Mu seems to understand under Zhao Xianliang's instruction. So it seems that boss Ma was so keen to show off in front of the media in his last life. Most likely, he also wanted to be a national card!
Boss Ma has basically achieved this in his last life through various speeches, various exposures, and various publicity. Although no one has ever applied the concept of national business card to him, it seems that it is almost the same now.
It has to be admitted that there are many advantages in making a national business card. The most important thing is to build a golden body!
Once it becomes a national business card and gets attention all over the world, what this person represents is not only himself or his enterprise, but also the image of the whole Chinese industry and even the whole Chinese business field. It's needless to say that the image of nature is high; in addition, what's more important is the benefits that can be brought after the golden body is molded. Li Mu is in 332 Although he has created a philanthropist's golden body, he has not brought much economic benefits, but he has gained a great reputation in front of the government, the media and the people, so that the media have a good attitude towards himself, never report any negative news of himself, and the government has always appreciated his 3321, even the school is eager to catch up with the light of 3321 China has brought many conveniences to Li Mu.
Like boss Ma, he has created a golden body in the business field, which contains too much economic benefits. He has shaped himself into a model of Chinese Internet entrepreneurs, even the whole Chinese entrepreneurs. In order to be an overseas image, the government will certainly give greater support to the national business card, make it grow faster, and make it more in line with the identity of the national business card. After all, he It represents the image of the country in the field of business, and can't be careless.