Chapter 914 (2/2)
When the director of the advertising film designs the lens, he deliberately separates the online time segment. For these stars, after all the other lenses pass, he only needs to record the lines at different times, which is almost the effort to move his mouth.
Every star recorded from September 20 to October 5. During post production, the advertising video was synthesized into 16 different documents. The activity time announced in each document was different, and then the advertising films were numbered. September 20 was code 001, 21 was 002, and so on. When it went online on September 29, the advertising films The code is 010.
These commercials have been given to all cooperative media in advance. It can be said that Li Mu's side has already made preparations for 100000 points, and is waiting for boss Ma to start!
In addition, the website has 16 sets of promotional materials, including banners, banners and various small elements. Li Mu said that when an activity is held, the website will be able to promote materials on that day immediately.
The purpose of Li Mu's doing this is: no matter what day your promotion decides, I can respond immediately and go online with you on the same day!
Now, letao's advertisement has been launched. After it appeared in the advertisement on September 29, Lin Qingya immediately called all cooperative media with her subordinates. The content was very simple: Code 010, hurry up!
Mr. Ma just finished watching the advertisement of letao on his office TV with the core team.
After watching the advertisement, boss Ma walked back and forth in the office and said solemnly to everyone: ”this is just our first round of promotion. You must pay close attention to the website data in the next two hours, including how many visits have been added in two hours, how many registered users have been added, and where the IP address of each visit and registered user comes from.
If we can make statistics of these data, we will basically have a rough idea of what effect we can achieve in the next few rounds of promotion. Moreover, we can also make statistics of which provinces and cities have the highest advertising conversion rate. In the next step, we can make some adjustments to the budget and increase investment in regions with high conversion rate. ”
Cai Chongxin said: ”Mr. Ma, I suggest that we do more carefully. In the next eight days, we will have a round of promotion at 10:00 a.m., 1:00 p.m., 5:00 p.m., 8:00 p.m. and 10:00 p.m. every day. We should record and analyze the data trend after each round of promotion in detail, not only depending on the regional transformation, but also on which period of transformation is the highest 。”
Boss Ma nodded and said: ”data analysis must be done as carefully as possible, through multiple dimensions to analyze data and grasp the deeper information behind each data.”
Everyone nodded, and Cai Chongxin even began to list some key data requirements in Notepad, preparing for the most detailed analysis of the data collected in the next two hours.
At this time, no one has been asked about the television suddenly appeared an advertisement!
The protagonist of the advertisement is Zhou Jielun, the most popular singer in the second half of this year. When he came up, he first made a handsome expression in front of the camera, and then said with his own iconic Taiwanese accent: ”Hello, everyone, I'm Zhou Jielun. Online shopping is taobao.com - happy taobao.com, all in taobao.com! On September 29, Taobao launched its autumn sales promotion. All major daily necessities, clothing, shoes and hats, firewood, rice, oil and salt, and even books, audio and video were all on sale. You can enjoy up to 199 minus 198! Don't go to Taobao as soon as possible! ”
With this sentence, everyone's attention in the conference room is immediately attracted to the past!
Everyone's eyes are fixed on the TV, watching the slightly green but very personalized Jay Chou. Everyone's expression is completely jaw dropping!
At the moment, Zhou Jie on the TV rotated a lens, holding his new album ”octave space” CD and tape, and said: ”Oh yes! My latest album ”octave space” has been launched on taobao.com, the only authorized genuine album on taobao.com! On the promotion day of September 29, in addition to the album discount, 10000 albums signed by myself were delivered at random. You must start ahead of time! ”
In the next shot, Jay Chou stood in front of the camera and said: ”happy Taobao, Taobao! Online shopping, I - only - select, Taobao - Treasure - net
After Jay Chou's own lens was displayed, a large number of famous brand logos appeared on the screen immediately. The magnetic voice over said: ”on September 29, Taobao launched a big promotion. All the activity brands were self operated by the enterprise, with 100% authentic products and unprecedented low prices. Everything was on taobao.com!”
At the end of the day, it's a gradually in and out Taobao logo. The whole advertisement is over.
The boss Ma, who was pacing back and forth in the office, stood in place like a lightning stroke. Then, he felt dizzy for a while, his legs were soft and his body was slanted, and he fell to the ground in a daze……
PS: three o'clock tonight, three o'clock later! Ask for monthly ticket support!!!!!!