Chapter 813 (2/2)
Li Mu said with a smile, ”what do you think is the first thing a product needs?”
Chen Tong thought about it and said, ”planning? Positioning? ”
Li Mu shakes his head: ”none of them. The first thing a product needs is soil.”
Chen Tong was surprised: ”what product managers are doing is not to study product functions, product positioning and product experience?”
”That's the general product manager,” Li Mu said with a smile
Li Mu said, ”let me explain to you why I said that the first thing the product needs is soil.”
Chen Tong nodded, ”you're all ears.”
Li Mu asked him, ”if I tell you that I have a product idea, to build an online movie watching website, to upload a large number of digital movies to my own website, so that users can watch them online, do you think there is any problem with this idea?”
Chen Tong said: ”no problem, video is the most urgent way for Internet users to present content, but if you want to make it a little bigger, you may not be able to solve the problem of speed and bandwidth, right? Short news videos within one minute are so difficult to achieve, let alone movies that are often 90 minutes or longer. ”
When Sina wanted to do online video news, the biggest problem was the streaming media transmission, which they failed to achieve. However, with its own streaming media solution, powerful server and bandwidth configuration, Li Mu successfully launched video news, but also because of bandwidth limitations, it must be controlled as short video, and the number of such short video is not large, Otherwise, once a large number of users watch at the same time, YY network can not carry.
Li Mu looked at Chen Tong and said with a smile, ”it seems that elder martial brother Chen is also deeply touched.”
”Yes, I feel deeply...” Chen Tong smiles awkwardly and nods.
Li Mu said: ”you see, I know that video is a good starting point, but our domestic network bandwidth rate is not enough to support the development of such products for the time being, so this is the lack of soil. In the case of insufficient soil, the best products, no matter how good their functions and positioning, will eventually die in the soil that does not meet the requirements.”
After hearing this, Chen Tong suddenly grasped a key point in his mind.
He finally figured out Li Mu's idea. In fact, Li Mu didn't really want to ask himself what solution he had. In fact, he had already worked out the solution himself, and his solution was blog!
If you think about it carefully, I'm afraid that the reason why the previous domestic entrepreneurs failed in trying to blog is that, as Li Mu said, this good product does not have the soil that meets the requirements in China. If you plant it rashly, it's like planting crops in the saline alkali land. It's strange that you can succeed.
However, the previous blog had no soil. Now does it have soil?
Chen Tong looked at Li Mu and asked him seriously, ”Mr. Li, do you think there is the basic soil for blog development in China now?”
Li Mu also nodded his head seriously: ”just entered the best window period of the horse blog.”
Li Mu doesn't know nothing about the Internet, just copy it. If he didn't lay a good foundation in advance, he would die miserably if he played blog in 2002. Because this product doesn't have the soil that meets the requirements in the domestic market, no soil means there is no content to carry it, which is the same as no electricity In this case, make the electric lamp first.
However, the current year of 2002 is no longer the year of the previous life. In the year of 2002, the Chinese Internet is still in the era of a few people creating content and most people digesting content. These groups digesting content have not yet had the impulse to create content.
However, after nearly a year's operation, Li Mu's post bar has greatly aroused the interest of the whole network in content manufacturing, so that in the environment of a large number of users manufacturing a large amount of content, some users have begun to make high-quality content with their hearts.
It's very easy to get started with the post bar, and any keyword or even any symbol that conforms to the regulations can be used to create a post bar, which has a great degree of freedom. There are more than one million different post bars in one year of going online, and tens of millions of netizens are immersed in it. After this year's edification, everyone has entered the stage of making content for the whole people, which is BL The development of og laid a solid soil foundation.
Li Mu said to Chen Tong, ”the number of registered users of the post bar is more than 100 million; the number of daily users is only next to YY, which is also in the tens of millions level; the total number of the post bar is more than 1 million and growing at the rate of thousands every day; the post bar will generate tens of millions of new posts and replies every day, which is now very close to 100 million level Combining these data, do you think it's appropriate to blog now? ”
Chen Tong has been working as a portal for a long time. He believes in the media: a small number of professionals produce professional content to a large number of people, but when Li Mu tells him the data of the post bar, his thinking mode immediately changes dramatically.
Chen Tong's face showed an incredible look and excited expression. He said to Li Mu with great conviction, ”it's right! It's perfect! ”
Li Mu looked at him, smiled quietly and said, ”elder martial brother Chen, go back and prepare your plan. Blog will be yours in the future!”……
The third one, too excited! It's so exciting! It's the strength of all of us that brings us back to the third place by a small margin! No songs but gratitude! Thank you! Thank you!