Chapter 746 (2/2)

Thinking of this, Wu Haijun said to Li Mu, ”if this is the case, I believe there is still some extra space in the supplier's place.”

Li Mu nodded and waved with a big hand: ”well, if you can squeeze 5% of the space out of the whole supply chain, then the cost of at least one or two hundred yuan will be reduced. You just said that your delivery price is 4400, then minus the reduction of this part, there will be about 4200 yuan left. If I tell you that Taobao can make no money, will you save Go to the profit reservation of the whole supplier link? ”

The military navy nodded repeatedly.

Li Mudao: ”well, I have invested five hundred million yuan in Taobao logistics. If I tell you, when my logistics comes to the ground, all the logistics costs will not be included. When there are 4200 Shenzhou ships, I will sell 4200. What will the market look like then?”

The military navy can't help but fight the cold war here. For the 4999 computer, if it can achieve the price of 4200, plus the powerful promotion and channels in Li Mu's hands, it's invincible.

”If that's the case, then the market share is entirely dependent on capacity,” said Wu, holding down some of the excitement

Li Mu clapped his hands and exclaimed, ”yes, the market share depends on the production capacity. It's like mango me I made. I can sell as much as I produce, and I don't worry about using the sales volume at all. And you don't think that I will destroy the whole industry by doing so. In fact, I make MP3 hardware universal and faster, and users grow faster.

With the popularity of mango me, more potential users can access MP3 players through the nearby mango me users in advance, and gradually convert them into potential MP3 users. With the increasing demand of users, mango me can't meet the whole market, so those consumers who can't buy mango me will still choose from other product lines. ”

Li Mu led the topic to the PC and said: ”what I want is to promote the number of Internet users and the development of the Internet industry. What you want is to improve the sales volume of your products. If we cooperate, the demands of both sides can be met at the same time of cooperation, and most importantly, as long as we talk about the specific interest distribution before the cooperation starts Well, there will be no conflict of interest in our follow-up cooperation. We can screw it together and fight side by side. ”

Wu Haijun was moved by Li Mu.

It's too hard to fight alone. He knows his weakness. First of all, he lacks accumulation. No matter from brand or production, the lack of accumulation makes him weak in the market;

Second, his pre-sales and after-sales channels are far less than those of traditional large factories, and his promotion strength in various channels is much weaker than that of industry leaders. It's hard to listen to him Even though he can produce millions of computers every month, he doesn't have a sales channel to sell millions of computers every month.

finally, in order to reduce the price, his quality control work is not excellent, and his after-sales service can't keep up with the pace. Such a lopsided development will certainly have an impact on the product reputation, so it is doomed that his brand will fall into a low price but high quality On the position with poor quantity, it will only go further and further, and there is little possibility of turning back in the future.

Consumers in the PC market do not fully pursue cost performance, just like buying a car. In the same performance index, Wuhai Navy also knows that the priority of users must be Volkswagen rather than Xiali. Even though Xiali's price is much cheaper, a considerable number of users will choose Volkswagen, not only because of cost performance, but also because of brand awareness, trust and vanity, Shenzhou is now Xiali in the automobile industry. If there is no good opportunity, it will be Xiali all its life.However, as soon as Li Mu opens his mouth, he wants 40% of the shares, which is really terrible.

After hesitating for a while, Wu Haijun asked Li Mu, ”President Li, I have known the promotion and channel resources. How much can you give out in cash?”

Li Mu asked him, ”how much do you think Shenzhou can be valued now?”

”To be honest, if Shenzhou's current fixed assets and profit premium are equal, there is no problem in achieving a valuation of 500 million or 600 million yuan,” Wu said

Liu Qidong looks at Li Mu and nods slightly to him.

5. The valuation of 600 million yuan is not high. After all, the valuation of the entire production line of Wuhai is also at the level of 100 million yuan, as well as the team, channel, brand premium and profitability prediction. Considering the price as a whole, it can be said that the mentality of Wuhai has changed. He really began to accept the cooperation plan of Li Mu. At present, the only thing he hesitated is that The stock issue of Li muyao.

Li Mu said to Wu Haijun, ”I recognize your valuation of 600 million yuan. I can pay 30% of the total, and the remaining 70% will be replaced by resources.”

600 million stock price, 40% financing to pay 240 million yuan in cash, paid 30%, 72 million.

Wu Haijun has calculated in his mind that if he agrees with Li Mu's cooperation requirements, 72 million yuan can be used to expand his production line and after-sales service. Once Li Mu really uses the strategy just now and puts 4999 computers on the market at 4200, the sales volume of Shenzhou will skyrocket, while Li Mu will compress the transportation cost, channel profit and hardware purchase cost The profit margin of Shenzhou can still be guaranteed. Although 40% of the profit is Li Mu's, the overall volume will increase. The remaining 60% may create 200% of the profit, or even higher.

Wu Haijun is not a fool. Although 40% of the shares are painful, Li Mu's conditions are too imaginative. It's like a magic pen and a good horse. He drew a golden mountain in front of himself. But the only way to the golden mountain is to get on Li Mu's car. Otherwise, there is no other way.

During the fierce struggle in the heart of the military navy, Liu Kaidong timely repaired the knife: ”president Wu, to tell you the truth, I don't promise you how much we can help Shenzhou to increase the sales volume in the future, I just want to say a little.”

As he said, Liu Yidong deliberately paused and said calmly: ”if a computer with a terminal price of 4999 yuan can be compressed to 4200 yuan after cooperation with us, it will be reduced by 16%. This 16% is the strength of the combination of Muye technology, taobao.com and Taobao logistics. If we cooperate with Shenzhou, Shenzhou computer can be reduced by 16%. What about our cooperation with other manufacturers? I'm afraid that's only a high proportion, isn't it? At that time, the price advantage of Shenzhou will be gone. There will be no price advantage or brand advantage. How can Shenzhou break through? ”

Wu Haijun felt that he was not talking about cooperation, but was threatened. However, he had to pay for the threat. As a domestic Internet overlord, Li Mu wanted to promote the development of the Internet in his personal interest. If he didn't cooperate with him, he would definitely seek cooperation from others. No matter who Li Mu eventually cooperated with, he would try his best Methods to promote the popularity of Chinese home computers, just now Taobao fire, let the whole country focus on the Internet, this condition is more unique!

That is to say, this is a car that will drive and will drive soon. If you don't get on, there will be other manufacturers!

(to be continued. )