Chapter 597 (1/2)
Rolling stone almost accepted Taobao's suggestion without any hesitation, and was ready to sell Mo's sold out albums for pre-sale. Although it would sacrifice part of the profits, they could calculate that the small profits would lead to more sales. The benefits of more sales for record companies are not only more money, but more importantly, the influence of stars will be greatly improved, and for record companies For the industry, if you can still produce a high-volume album under this kind of adversity, it is absolutely a shot in the arm for the whole industry.
Not out of Li Mu's expectation, the mainstream record companies have actively contacted Taobao to ask for cooperation. After seeing the cooperation requirements of Taobao, they all accepted without exception. At this time, the record companies are eager to get through the online sales platform of Taobao, because it means a lot to them.
Liu Wudong arranged business personnel to make one-on-one connection with these record companies, arranged the time for them to come and sign the cooperation agreement with the letter of authorization. Without any accident, in the next few days, the albums of popular singers like Zhou Jielun, Sun Yanzi and may day will be on taobao.com, and the fan groups of each singer are not the same. Ming The more stars they have, the wider their fan coverage will be, eventually covering all music lovers across the country, which is also a very good new channel for Taobao. Through the influence of these stars, they can also transform a group of fans who are not Taobao users, so that they can become Taobao users in order to buy albums.
Li Mu's focus is not on the album, but on the mango me seckill at 8:00 tonight and the pre-sale of the summer brand day at 8:30 tonight. He has great confidence in mango me, which is an invincible product in the domestic MP3 market. As long as it remains in stock, his MP3 manufacturers are hard to sell products, so Li Mu firmly believes that this seckill, five 100000 mango me units will be sold out in a very short time.
Li Mu is not concerned about how many minutes it will take for 500000 mango me to be sold out. He is concerned about whether the new strategy of delivering goods to several storage bases arranged by Liu Qidong can be perfectly promoted. I believe that tonight, people who are concerned about Taobao are not only Taobao employees and users, but also many potential competitors, including Ma boss of Hangzhou. He thinks If he strangles his throat through logistics, he will pay attention to the sales of mango me tonight. If mango me is sold out again, he will pay attention to how Taobao deals with the 500000 orders. I believe that his new model will surprise him.
Boss Ma must not only focus on the sales of mango me, he will also focus on the pre-sale of brands in the next summer. He hopes to see that Taobao's logistics turnover capacity is too limited as soon as possible, and may even let the express companies he has purchased not carry orders from Taobao or companies that have cooperation with Taobao. He may have identified that he has been in the downstream Li Mu was surrounded, but it must have been unexpected that Li Mu would easily break through the blockade with a method of four or two thousand catties.
At 7:50 p.m., Li Mu and Liu Qidong are waiting for the @ sale ten minutes later. At this moment, Ma boss, who is far away in Hangzhou, is also paying close attention to all the trends of taobao.com.
Not only him, but also his core players are working overtime with him today. You should first see Taobao's performance tonight, and then think about how to further restrict their next development.
Boss Ma opened Taobao and searched mango me on it. After entering the page, he looked at a number on the page and said in surprise, ”for a small mango me, there are more than eight million users who click” want ”. It is estimated that there are more than ten million users interested in him!”
A key employee nodded and said, ”Mango me is a product that really has no solution. The MP3 industry is about to curse Li Mu and Liu Qidong. They came up with such a thing, which is just running to smash other people's jobs.”
Boss Ma waved his hand and said: ”I don't want to say how powerful this mango me product is, or how rogue it is. I want to say how broad the market space is in the field of e-commerce retail. A small MP3 has more than eight million people paying close attention to it on the Internet. If you look at the prospect of the whole industry through this data amplification, you will find that this is a support A field of endless imagination! It also strengthened my determination to enter this field! ”
Everyone deeply believes that Taobao has not been established for a long time, but it hardly has any exploration and practice stage. When it comes to Taobao, it will fight high and attack head-on. The rapid development of this period of time is equivalent to the completion of Taobao's two years of work in the last life. Li Mu's attack strategy also makes the retail industry of e-commerce show a huge line Industry potential, otherwise boss Ma would not be so determined to compete with Li Mu.
At this time, Lu Zhaoxi said: ”Li Mu is a genius in integrating and using resources. When he shakes his wrist, the record companies in the mainland and Hong Kong and Taiwan have become the pugs around him, scrambling to license their products to them for sale. Moreover, I inquired that the contracts they signed are extremely overbearing. Taobao.com not only draws 20 percent They are required to supply goods first and keep their accounts under pressure for three months, but even so, they are still swarming to cooperate with Taobao. Without saying how much profit this part will bring to Taobao, it is a very valuable wealth to enhance the influence of Taobao alone. ”Boss Ma said: ”this is the right to speak on the big platform! If you look at Wal Mart, they are just like this. The suppliers are still scrambling to cooperate with them. Taobao.com is the same. Li Mu helped Mo to sell 120000 albums a day. These 120000 albums must have been sold to Mo's fans. What if he sells Liu Dehua's album tomorrow? Maybe it can also create a sales volume of more than 100000 pieces a day. In terms of this sales volume alone, he is enough to make the record company kneel down. ”
With that, Ma smiled and said: ”but it's also good for us. First of all, Taobao has helped us to strengthen the development space and imagination of the industry;
Second, the rapid development of Taobao has made our investors very optimistic about the industry. They almost don't need me to talk about it. They come to me and say: Jack , hurry to imitate Taobao to do C2C, you are the only enterprise in China that has the ability and foundation to imitate Taobao to do C2C at present. We solve the problem of money, and you only need to work hard to see how eager our investors are for the industry now;