Chapter 474 (1/2)
At present, Taobao is almost finished. In June, Tieding will be able to go online. If mp3 can't catch up with this time node, Taobao's plan to go online will be delayed due to the capacity problem.
In fact, Taobao can also go online first, but Li Mu thinks that if he goes to Taobao first, he doesn't have a gimmick to get rid of. At the beginning of Taobao, it's very difficult to push it. Just inviting the current small sellers will cost a lot of human and material resources. In this way, of course, it's better to take out a benchmarking event directly and smash up its reputation at the beginning of Taobao's going online.
if Taobao is online, it will be meaningless to use YY, use post bar, make use of easy listening network and use Alipay and other platforms to rough the flow of Taobao network. What's so meaningless? What's more, the user's conversion rate is too low. If push the first time users come in and see it, it's not very attractive. Next time, it's much harder to attract him.
Therefore, in Li Mu's heart, he hopes that the MP3 sales can be unified with the online time of Taobao, so as to maximize the effect.
faced with the situation that the two OEM manufacturers suck up, Li Muheng decided to take two customized solutions.
signed the contract of OEM with two companies in the name of easy to listen to technology, the first batch of 45 thousand orders from Taiwan's industrial and commercial office, ordered 55 thousand units from the Shenzhen and the industrial and commercial enterprises, and paid 30% of the fees in advance. There was not much money, so I borrowed a sum of money from the account of Muye science and technology, and paid it back after these MP3 players were produced and sold.
The construction period of both factories is set at 27 days. In the mode of 30% + 30% + 40%, 100000 machines are delivered in three stages. The fastest batch of 30000 machines can be produced in two weeks, just in time for the beginning of June.
The first batch of goods will arrive at the beginning of June, and the second batch will arrive every week. In this way, Li Mu will have the confidence to launch Taobao at the beginning of June, and directly launch the promotion and rush purchase of MP3. At that time, he can set the delivery cycle to one week later. After all, there is the advantage of price, and the Internet users are not spoiled by the 24-hour delivery of Taobao in the future, Users should be happy to accept this clause.
The key details have been clearly thought out. Before signing the contract, Li Mu thought about it. In the evening, he called the people under his control to sign the contract the next day. Then he asked Lin Qingya temporarily to discuss an important and urgent matter with her.
The two met at a 24-hour coffee shop in Zhongguancun. Li Mu ordered a latte for each of them and then told Lin Qingya about his worries.
”Just now, I suddenly thought of a problem. In front of any OEM, we are all small customers. Most of their production capacity is allocated to those large-scale customers, and the large customers also contribute most of their revenue and profits. If our MP3 is online on Taobao, and according to the zero profit sales strategy I formulated before, It will have a huge impact on all mp3 brands at present. At that time, we will definitely become the common enemy of all mp3 brands. If they put pressure on the OEM to stop producing products for us, what should we do? ”
Li Mu's worry is not unreasonable. Once there is a troublemaker in the industry, no matter how fierce the competition in the industry before, the troublemaker will become the target of the public, just like Shenzhou computer. When Shenzhou computer broke through the whole machine market, it was a price war. The slogan of ”4880, go to four computers to carry home” pushed Shenzhou to the whole overnight At the same time, China has also made Shenzhou the enemy of other brands in the industry. If the whole machines were not self-produced when Shenzhou was in trouble, they would have been strangled from the link of acting as a factory for a long time.
Li Mu doesn't want to fuck the MP3 enterprises in China, but he has to be defensive. If he wants to mix the dishes in others' bowls, others will jump up and fight with him.
When Lin Qingya heard Li Mu talk about this problem, she thought of the huge threat contained in it.
If it's true, as Li Mu said, it will infuriate the whole MP3 industry. It's very possible for many enterprises to unite to put pressure on the OEM. At that time, it's very likely that the OEM will give up OEM for easy to listen network because of multiple pressures.
Lin Qingya asked Li Mu, ”Mr. Li, how many MP3 players can we sell in a year if we put aside the situation of OEM and if our MP3 players are listed?”
Li Mu said with a smile, ”it's conservatively estimated that there are nearly ten million MP3 units in this year's market. If we use the non-profit model to stir up the market and have sufficient supply guarantee, it's no problem to sell more than three million units.”
”If there is such a large market space, can we invest to build a factory or simply buy one?” Lin said