Chapter 89 (1/2)
Zhao Kang had the experience of public relations in Yanjing, and Li Mu entrusted him with the task of public relations with DJ of Haizhou music radio station.
I didn't expect to have dinner. He settled the matter. At nine o'clock in the evening, he called Li Mu to listen to the radio.
Li Mu finds his father's Radio and tunes the frequency. He hears a male voice saying: ”welcome to listen to my favorite pop music program. Today's first song of my favorite pop music, the song Xiao Hu recommended for you, comes from the simple plan band that won the first place in the band competition in South Jiangsu Province recently. Presumably, many audience friends are on TV I saw the live performance of the song by simple plan. But what Xiaohu brought to you today is the official recording version of the song. At zero today, the song just started on easy to listen. If the audience and friends like the songs of simple plan band, remember to pay attention to easy to listen, www. eting。 COM, the second single of simple plan, ”sunflower”, will soon be launched in the world
Then the music of Li Bai played.
In a prefecture level city with a population of several hundred thousand people, there are thousands of people who stay in front of the radio at this time.
Li Mu is about to vomit after listening to this song these two days. He turns off the radio and returns a call to Zhao Kang.
”Yes, Kangzi. How can I get the line?”
”Hey, what's that? I have a classmate who lives in a community with that tiger. This guy's salary is only 1000 yuan a month. I invited him to have a meal and gave him 200 yuan. That's it.”
Li Mu can't laugh or cry. It's so simple.
Zhao Kang then said with a smile, ”I just finished eating with him and I'm on my way back. The driver's radio station is broken. Have you listened to it? Are you satisfied? ”
”Very good, exactly as expected.”
”That will do.” Zhao Kang said with a smile, ”I bought two mobile phones for my parents this afternoon, but I haven't had time to send them. I'll go home later, and then I'll go to your house to find you.”
”OK.”
After hanging up, Li Mugang wants to ask Kong Lingyu about the traffic situation. Unexpectedly, Kong Lingyu's phone call just came.
”Boss, at more than eight o'clock in the evening, there is a new peak of traffic. At the same time, there are more than 150000 online audition users. Where do you get such a huge traffic from boss?”
”You use search engines to search for simple plans, and then you can see more search results. Besides, you don't listen to the radio?”
”I have no time to listen to that I'll search for a simple plan right away. ”
”Good.” Li Mugang wanted to close the line, Kong Lingyu added: ”by boss, today's independent access IP has been nearly 300000 by now, but our registered users are a little low, less than 5000.”
Li Mu thought for a moment and said, ”the low number of registered users is a common problem for such websites. In this way, you can purchase three mobile phones and three MP3 players, and control the total investment within 8000 yuan. As a prize, you can carry out an activity with prize registration, and let the artists make a propaganda banner and put it at the top.”
”Ah? Why? ” Kong Lingyu's thinking can't keep up with some of them. Most of the Internet users are thinking about how to get money from users. What they can't do is also to make money from users' traffic, but they haven't heard of anyone who pays for users in turn.
Li Mu knows this kind of marketing mode very well. In the future, an app will engage in subsidies and red envelopes, and will burn money in billions, so as to attract users. However, the current Internet practitioners have not yet entered the fierce competition in the future, and they do not know the marketing mode of feeding users back.
But Li Mu thinks that a small amount of investment can give users a strong impetus to register. Why not? For today's Internet users, mobile phones and MP3 should be considered luxury goods. If you register, you will have the chance to get them, and the conversion rate will be very high.
Li Mu didn't answer Kong Lingyu's question, but explained: ”you remember, the period before the lottery should be long enough, but not too long. It's tentatively determined to draw a mobile phone prize and an MP3 prize every seven days. The system will draw the prize immediately. Every registered user will get the prize. The winning user will be announced on the website.”
”In addition, in the seven-day period of the lottery, users who continuously sign in every day will have a double chance of winning the prize. Users who sign in every day and have a listening time of more than one hour are equivalent to two times of signing in, and the chance will be doubled again. If they fail to sign in this time, the chance will accumulate next time.”
The core of Li Mu's words is to increase the user's use inertia, so as to improve the user's viscosity. As for whether Kong Lingyu can understand it, Li Mu doesn't care. It doesn't matter if he doesn't understand it now. As long as he implements it, he will understand it after seeing the effect.
Kong Lingyu took over the task of Li Mu with doubts and surprise. Then he arranged the artists to work overtime to make the banners, and he was going to take time to purchase the prizes at noon tomorrow.
Li Mu hangs up the phone and plans to let easygoing raise a group of users first. After a few days of users reaching a certain scale, he can hang up his two songs to try the effect. If users like it, easygoing has a unique content source.……
When he was a little idle, Li Mu also took time to go to the driving school to practice his car. By the way, he could also meet Su Yingxue. However, after pouring three beautiful reversing cars into the warehouse and moving them to the warehouse in succession, the coach waved his hand: ”don't come to compete with others for car training. Go back to wait for the exam.”
Li Mu had no time to run to the driving school every day, so he failed Su Yingxue and Zhao Kang.
The decoration progress of the store is very good. Li Mu has to go to have a look every day in recent days. Basically, it's the same thing every day. The huge spray-painted advertisement hanging at the door of the store is also very effective. Many young people in Haizhou have known that the local Metersbonwe store has begun to be decorated, and the store is very large, which looks very tall.