Chapter 20 (1/2)
I don't know why I think this chapter is so sweet… maybe it was because I'm listening to love songs while translating this? Talking about love songs, I totally forgot it was Valentine day last week…I didn't make any special release or anything…hmm, well, there's still next year. #WhenYouAreASingleDog
Read this at Shunraikitranslation.home.blog, or you gonna end up with Huangchuan, hehehe~
Chapter 20: Why?
Lu Chengyu looks at the posts' content in his Weibo, in the post, people are calling him as a male G.o.d in a joking tone, asking Chengyu to accept their knees and so on. Chengyu slightly frowned and he quickly sends a post in his Weibo. Dude, accept my knee tooo
“More Than One Year: There are golds under a man's knees and there are diamonds under a girl's knees. Don't casually give your knees to others, or you are making things difficult to your knees. Especially fellow men, if you give me your knees, what will you used when you want to propose to your girlfriend later? Everyone, study hard and get to work. Don't play with your knees anymore.”
“Lululu: The male G.o.d educates people with such a solemn tone, it's really extraordinary ah.”
“Nine days Nine Fishes: Male G.o.d! Male G.o.d! Please accept my knees too!”
“A piece of tofu: Top scholar male G.o.d, you are such a serious person. Do your colleagues in the company know that?”
“Love is blind:read this and you guys are reading fake chapter, my condolence”
Lu Chengyu smiled and stopped reading these messages. He switched to other pages in Weibo and scroll on funny posts. While doing that, he checked some comments on the discussion of Huading electronic products by netizens on the Internet, so that he can understand better the psychology of young customers.
After reading all kinds of comments, Lu Chengyu suddenly realized that 《Soaring Birds》did not cooperate with any advertis.e.m.e.nt sponsors and the filming was shot solely using his own private funds. If he can shoot Huading's products and the newly developed high-level residential areas, it will be good propaganda for Huading. He might be able to ask Yan Mu to help him with the theatre chain later on.
Chengyu knows what kind of sensation the film will cause after it is released, so he won't give up the chance to publicize Huading, but this matter can only be decided after discussing with Yan Mu.
On Thursday, after work, Lu Chengyu went to meet with Yan Mu, who wasn't so busy during that time, to discuss his plan.
Yan Mu, after listening to Lu Chengyu's words, meditated for a while and said, “What do you mean by using soft sell [1] to advertise Huading into the film?” It's not like Huading hasn't tried to advertise in other TV dramas or movies, but the effect was mediocre.
[1] soft sell: sales approach that features subtle language and a non-aggressive technique, designed to avoid angering potential customers and pus.h.i.+ng them away.
“Yes,” Lu Chengyu understands what Yan Mu try to hint him, Chengyu said, “Although this is a small budget film, my intuition tells me that this film will be popular. If Huading's products are in this film, this will be a good channel for publicity.”
Yan Mu knows that nowadays, informatization is a critical thing and propaganda is also an important part of the company's products. In recent years, many companies spend more and more money on propaganda because everyone knows that good publicity can impact on sales revenue. But even though they invest a lot of money towards advertising, the effect is not necessarily good.
There are too many advertis.e.m.e.nts nowadays, and because of the pressure in life, people's patience is getting worse and worse. So when they are watching TV, they get very impatient to sit through the advertis.e.m.e.nts and they would change the channels.
Therefore, placing advertis.e.m.e.nts in TV movies, or in the name of certain variety shows, is quite acceptable to people, and also at the same time able to increase their popularity.
Perhaps because of his trust in Lu Chengyu, Yan Mu felt that the film might really able to increase Huading's fame, so he said: “Well, the cost of advertising for this movie…”
“No, this is a movie that my friends and me shooting for fun. It's our own company, and why are we talking about the advertising fee?” Lu Chengyu waved his hand, “I'll call Director Zhang later and discuss on how to add the advertis.e.m.e.nt.” Then he raised his head and saw Yan Mu, who had always been serious, showed a smile, and Chengyu somewhat unable to react to it. What did he say that made Yan Mu so happy like this?
“Boss?” Lu Chengyu looked at Yan Mu doubtfully and waited for Yan Mu to look up at him, “Is there any work I need to do? If it's all right, I'll go out first.”
“Okay,” Yan Mu nodded, and the smile on his face had disappeared.
Lu Chengyu doesn't care either. Before turning around and reaching the door, Yan Mu stopped him. He looked back and saw that Yan Mu was holding two palm-sized boxes in his hand.
“I heard from Jingshen that you like tea. Take this.” Yan Mu looked at Lu Chengyu that still standing straight, Yan Mu adds, “This tea is from home given by my friends. I can't drink so much. So, you can help me with this tea.”
Lu Chengyu takes it from Yan Mu's hand and shake the box of tea, Chengyu smiling and said: “Thank you, boss.”
Chengyu glanced at the box of tea's name, West Lake Longjing Tea[2], this is a good thing ah. Summer is the best time to drink this kind of tea.
[2]