Chapter 1677 (1/2)
In November 2009, it left countless traces in the history of Chinese retail.
Traditional retail, online retail, new retail, these terms complement each other, so that Chinese retail to the unknown road.
In mid November, the giants in the traditional retail field bowed their heads and hibernated.
For a time, the whole China, as if only the distance.
The online overlord Taobao has been the largest online shopping platform in China and even Asia since it surpassed eBay in 2005.
However, not long after taking out treasure to beat eBay, the distant mall was established.
When the remote shopping mall was established, Taobao was already the largest online shopping platform in Asia. Ma Yun even clamored to become the largest shopping platform in the world.
At that time, Ma's eyes were no longer the domestic e-commerce platform.
Ma Yun has never paid attention to the surpassing eBay or the old e-commerce platforms such as Dangdang and Zhuoyue.
As for Jingdong, what is Jingdong?
When taking out treasure to become Asia's overlord, Jingdong's daily turnover was less than 100000!
Old ma has never even heard of this platform. Jingdong, which has been established for many years, is not as famous as the newly established distant mall.
Of course, at this time, the old horse did not pay attention to the distance.
When the distant mall went online, he took part in a seckill activity with a novel attitude.
At that time, Li Dong seized the opportunity to borrow the fame of Lao Ma and made a great deal of hype.
And Ma Yun, in fact, did not care.
At this time, although he controlled the largest e-commerce platform in China, his reputation was not big and his strength was not too strong.
Li Dong used his fame to hype, which actually helped him to become famous.
Both sides are mutually beneficial. We all know that it is no longer an age when wine is not afraid of deep alleys. Since Li Dong actively helped the speculation, Ma Yun acquiesced.
At that time, Ma Yun thought more about the young people now. It was amazing.
At that time, he looked down on Li Dong from the perspective of his predecessors and pioneers.
But in a few years, especially a heavy snow in 2008, everything changed!
In a heavy snow, the disadvantages of taking out treasure are obvious.
The disadvantages of C2C are also exposed, such as lack of centripetal force, difficulty in management, lack of perfect self-contained system and weak anti risk ability
Under all sorts of malpractices, Ma Yun thought of seeking change.
Thus, tmall came into being.
It's not just tmall, but rookie logistics.
In fact, Ma Yun was more modest and cautious than outsiders imagined. He chose to absorb the strengths of the enemy and make up for his own shortcomings at the first time.
If you change an opponent and immerse yourself in the pleasure of defeating Diao Bao, you may soon be defeated by Diao Bao.
But Ma Yun's opponent is Li Dong!
Li Donggen did not stop, nor did he regard beating the treasure digging in 2008 as a great honor.
In the few years since the rise of e-commerce, in Li Dong's eyes, e-commerce in China, including e-commerce platforms all over the world, are rubbish!
In Li Dong's mind, what has been compared is the treasure digging after many years, the tmall and Jingdong after many years.
At that time, others made a record of 100 billion a day.
At the beginning of 2008, the transaction volume was less than 100 billion yuan a year.
In Li Dong's opinion, it's natural for Li Dong to beat out the treasure at the moment. Naturally, there is not much excitement and glory to speak of.
As a result, Li Dong moved towards the goal that others did not dare to imagine.
In Li Dong's opinion, one hundred billion yuan a day is necessary because he knows there will be.
But in everyone's eyes, such a goal is not there.
Even Ma Yun, he did not want to let out treasure to create such a miracle.
Different positioning, different goals, the pursuit of nature is different.
In the distance, you never stop, but you go faster and faster.
In the end, the status of the overlord of digging out treasure was lost.
In just a few years, distant not only surpassed tmall in B2C performance, but also caught up with wanjia.com.
On November 11, 2009, with a turnover of more than 30 billion yuan, wanjia.com was completely disoriented and could no longer turn the tables.
By this time, Ma Yun was completely awake.
He is not an easy loser, even if the opponent is strong, he will not easily compromise.
Online shopping market, the prospect is still there, very big!
Ma Yun saw this after the rise of mobile Internet.
But when there is a big mountain in front of him, there is a demon on the mountain. Ma Yun thinks he can give up.
Unless one day, the demon left.
Then he can go back and move the mountain a little bit. Ma Yun has this confidence.
But the evil spirit does not go for a day, Ma Yun feels that doing anything is futile.After making numerous measurements, Ma Yun made the most favorable choice for Ali.
Sell and dig treasure!
He wanted to let Li Dong understand that there was no longer any conflict of interest between Ali and the distant land. Therefore, almost all the industries related to tuobao were listed in his sales catalog.
except Alipay!
To sell means that Ma Yun has given in and bowed to Li Dong.
……
Ali to sell online shopping business news, business and ordinary people are not too much accident, but a sense of course.
Even, many people feel relieved.
Big business fell, Huarun fell, Wumei, Wushang Lianlian and Gaoxin surrendered one after another.
Now that Ali has surrendered, the mountain that stands in front of everyone should be stopped, right?
Since 2006, business has hardly stopped.
Over the years, everyone was a little tired, tired, and even afraid.
At this time, many people hope that Li Dong can take back his attack horn.
……
Far away building.
Li Dong leaned back on his chair and said with a light smile: ”when everyone wants you to be quiet, it's a good choice to take back your fist at this time.
However, even if the king of beasts stops fighting for a while, I will eat the rest and others will eat it!
I haven't eaten yet. If someone wants to eat it, I have to ask if I promise or not!
Jingdong has great ambition. At this time, Ali handed over his treasure for not only money, but also recognition of the distance.
This is a status recognition!
At this time, Jingdong actually wants to take in and take out treasures. Liu qiangdong wants to take food from the mouth of a tiger. His courage is not so big! ”
Yuan Chengdao, who was sitting on the opposite side, said with a smile: ”I'm really brave!
Of course, there are many calculations.
If it is successful, it's best for Jingdong to digest the resources of Taobao and tmall, and a second remote prototype will appear soon.
The original disadvantages of digging treasure will be abandoned in the process of digestion, which is more cost-effective than the transformation of the treasure itself.
Failure doesn't hurt much.
What is Jingdong? How many people know that?
But this time, in the distance like the sun, Jingdong dare to eat, will let everyone know what Jingdong is!
Let all investors see clearly, in China, there is a man with courage to compete with you!
Liu qiangdong doesn't have to dig out treasure to become Jingdong. The key is that this is a self marketing.
Any topic related to the distance will be the topic of concern of China and even the whole world.
He opened his mouth and sold himself to the whole world. It was so simple.
It will take him at least five years or more to achieve such a goal, even if everything goes well.
Now, with this opportunity, he can save five years. ”
Hearing this, Li Dong said with a smile: ”indeed, I'm afraid this is also his original intention.
He probably thought that I would not care. In fact, other entrepreneurs would not care. ”
As soon as he said this, Yuan Chengdao suddenly felt something bad. This was not about himself, but for Liu qiangdong.
Li Dong didn't let him down, and quickly said, ”but he met me!