Chapter 1667 (2/2)

First, I also do online business, such as Sulin, and do o2o integration.

But this road is not so easy.

Sulin is considered to be the first batch of retail enterprises in the industry, but now you can see what achievements Sulin has made online?

Online is not so easy to do, not simply to build a platform, the product online is enough.

Multi end consumer individual unique confirmation, price unification, real-time inventory, channel coordination, sales analysis, logistics distribution

These are the logic behind the combination of online and offline.

Sulin can't do this, nor can big businessmen. At present, the industry can only do it from afar.

Compared with Sulin, big business has more disadvantages.

A few years ago, if you still had some foundation online.

But if we do it now, who will recognize your online platform?

No one will recognize it!

Everyone knows that far away is the biggest supermarket on line and the most trustworthy one.

You don't have any experience in this field. You can do it yourself. It's meaningless except to waste money.

But if you can't do it online, and if you can't withstand the impact offline, the future of big business may not be too good.

Second, transformation, to high-end transformation.

At present, many enterprises do this.

After the middle and low-end brands have been impacted, many people think that taking the high-end line may be a way out.

But we all understand people. We should be clear. If we want to be high-end, we should make a good choice.

If we don't try our best to transform it, we may get results.

If only auxiliary to do, in fact, the effect is not as big as imagined.

Moreover, e-commerce in the distance is not a treasure. In the eyes of the public, it is the pronoun of the middle and low-end, but far away is not.

In the eyes of the public, there is no difference between distant shopping malls and distant shopping malls.

At this time, the distance is no longer low-end, online can also do high-end section.

……”

With Li Dong's voice constantly spit out, people do not interrupt, some ponder, some frown.

I don't know how long it took. Niu just said slowly, ”if you don't try, how can Mr. Li know that the transformation of big business will not succeed?

Su Lin's failure does not mean that big businessmen will also fail. ”

Li Dong grinned: ”failure is inevitable, because there is a distance.

When our online channels in the northern region are well laid, the logistics system is developed, and the offline vanguard of Wumart enters the northeast, and then increases investment, big businesses will not succeed. ”

”Lee is always threatening us?” Niu Gang sneered.

Li Dong looked helpless and shook his head: ”it's not a threat. It's a matter of fact. Cattle always understand people. I should know that what I say is true.

Before the change, I said it in vain.

But when the financing is successful, you should understand that I don't have to scare anyone.

When you don't worry about money, talent, or profit

At this point, in fact, many struggles are unnecessary.

I came here to look for Mr. Niu. I didn't want to use this mouth to bring the big business under his command and let him raise his hand to surrender. I believe Mr. Niu is not that kind of person.I'm just making some facts clear and clear.

General manager Niu is not willing to accept it now, but there is still a glimmer of hope.

First, we hope that Ali will not collapse. Tuobao can continue to create competition for us online, so that we can't concentrate our efforts.

But today, the distance will not care about digging treasure.

As for other platforms, they don't care. Whether it's Jingdong, which has made a splash recently, it won't have any competitiveness in the distance.

If we still have a lot of loopholes, then they can take advantage of them.

But when we make up these loopholes, unless we find ourselves dead in the distance, otherwise, no one can let the distance fall.

Therefore, cattle can not think about this point.

Second, we hope that the South can delay the distance and put in a lot of manpower and material resources.

To give the big businessmen time to breathe and continue to operate in the north, should the cattle always think about it? ”

Niu was silent for a moment, then nodded his head and said, ”yes, Huaxia retail is not the only one in the distance. Big merchants have been rooted in the north for a long time.

Even if you have to fight, it's not so easy to replace.

What's more, with the fierce competition in the southern market, several enterprises have strong strength and can not afford to drag in the distance.

You are now regardless of the cost of investment, competition, but distant comprehensive strength, not necessarily stronger than them.

Wait for a while, and when it comes to the end, it will only be far away! ”

When Niu just said this, his eyes were sharp: ”it's not unreasonable to say that the distance is not good for protracted war!

The distant system is messy, almost all rely on you Li Dong alone!

But God also has the time which the mistake, drags down, drags to you Li Dong to make a mistake, then the distance is not worth worrying!

Also, used to victory in the distance, as long as a long time in a sticky state, everyone will lose confidence in you!

Not only your employees, but also outside investors.

So I didn't want to beat you. As long as you are exhausted, far away exhausted, and all investors lose confidence in you, that is the victory of big business!

After a long period of non-profit, the industry could not be expanded and the scale was still compressed. Mr. Li, what do you think of the distant future at that time? ”

Li Dong said with a smile: ”I don't know. It may be very bad.

Maybe worse than you think.

But imagination is just imagination, and facts will not follow your ideas.

A lot of people hope to delay my pace, hope to drag on until I can't hold on, but in the end, it won't be me who can't hold on.

The competition in the south is coming to an end. ”

Li Dong's last words, let cattle just sit up straight!

Besides him, other executives have turned their attention to Li Dong, full of doubts in his eyes.

However, Li Dong did not continue to say, ”not only in the south, but also in the north. In fact, I think it's time to end.

On the other hand, I hope that the means of entering the host country will be more gentle, not too violent.

In fact, Dashang and Guomei are still different. Guomei has been on the decline, and the family imprint is too strong. Therefore, the means of entering Guomei is very violent.

I think we can take over the big business by softer and more mutually beneficial means.

Moreover, the system of big merchants is different from that of Guomei.

All of you present, including Mr. Niu, were born as professional managers. This does not mean to belittle you.

I mean, big business does not have a strong personal mark, including Niu Zong's personal mark. I think it should not be too strong.

At this time, it is just to replace the largest shareholder. Is there really too much difference for you?

After the merger and acquisition of big business, in addition to some infrastructure, online channel laying, supply chain, logistics Some improvement investment will be made in these aspects. The management, including operation, will not change too much.

In fact, I'm here to talk to you. I hope you can accept my point of view more easily.

In fact

Li Dong chuckled: ”in fact, if I really wanted to take down the big business by force, I could have done it for a long time.

Can be forcibly taken, like the present Guomei and Carrefour, left us a lot of sequelae.

At this time, I hope that you are willing to merge with the distance

Niu Gang frowned and said, ”Mr. Li said to take it by force. Is that where Maoye is?”

Li Dong said with a smile: ”Maoye is part, not all.

As a matter of fact, Bincheng Guoshang has called me... ”

”What!”

People were surprised that Bincheng Guoshang was the second largest shareholder before, holding 8% of the shares of Dashang retail.

If, according to Li Dong's words, the other party has taken the initiative to find Li Dong. Once Li Dong takes the other party's shares or obtains the support of the other party, plus 5% of Maoye's side, the shares held by the far side will reach 28%.At this time, we can take over the big business from afar.

As soon as the cow's eyelids kept beating, Li Dong said again: ”but I didn't mean to enter the LORD by force. It's not sweet to try to twist something.

It is not because of the big business itself that big business can make such achievements and make them pay attention to from afar.

It's about you, including the system of big business.

In fact, there are not so many stores in the distance.

The key is to understand the people and team of Huaxia retail and the team of northern retail market.

In the north, as Mr. Niu said, I'm not familiar with the distance, and I don't know how to cater to this market.

Therefore, what I hope to get is not the store system, but the whole big business system.

Do you know what I am considering for the reason that I did not accept the support of Bincheng national business

People looked at him one after another, and Li Dong said with a smile: ”if you have paid, you naturally hope to be rewarded.

Bincheng Guoshang hopes to get more returns, so he chose to support me to become a big businessman.

But in my opinion, since the country has retreated and the people have advanced, we should not go further.

Once I accept the other party's help this time, the follow-up will be very troublesome, and I will pay more things.

I don't want that to happen until I have to.

So I hope that it's the existing teams, not others, who will support me in taking over.

After taking over the big business from afar, the brand of big business can be retained. The existing management team will only fine tune and not move greatly.

In the distance, we help big businesses set up online channels, invest money to upgrade existing stores, and become more modern.

Other things, such as logistics, warehousing and supply chain, will be supported from afar.

If there is a remote backstage, big businesses will only develop better and better, not worse.

Your treatment will only be better than it is now, not worse.

Except for Mr. Niu, I don't think other people have any reason to object.

As for Niu Zong... ”

Li Dong took a look at Niu gang and said with a smile: ”Mr. Niu, Qi Yunna's present position can be reserved for Niu Zong.

If the cattle don't think it's suitable, we can talk about it slowly.

However, the integration of the two sides has been delayed because of the fact that Niu is the only one. ”

Niu Gang looks a little ugly. He doesn't pay attention to Li Dong, but looks at other people.

At this time, the others were silent. Those who had just been seen by Niu Gang also lowered their heads to write and paint, and refused to face Niu Gang's eyes.

Niu Gang's heart pounded, and then some anger and disappointment.

Li Dong only said a few words. These people were so easily moved and compromised!

Obviously, Li Dong's offer made these people feel that they can accept the big business from afar.

But did they forget who was in charge of the big business in these years, and let the big business go to glory? Did Li Dong hope to take over the big business peacefully today?

If Dashang was as good as Guomei and Wumei, would li Dong be so talkative?

These people have never considered themselves!

Niu Gang suddenly felt a little empty in his heart. Is this the big business that he has been fighting for all his life?

……

When Li Dong walked out of the big business, he could not help shaking his head, pursuing advantages and avoiding disadvantages. This is human nature.

Far away, is no longer the distance of that year.

Li Dong is no longer what he was.

Some things are often so simple, which is why Li Dong doesn't feel too challenging.

After Ali became big, it was so simple to switch from online to offline.

How many retail giants dare to refuse and will refuse?

Not to mention, in the distance at this time, the strength is actually stronger than Ali.

At this time, it was almost inevitable for Li Dong to come forward and make a compromise.

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