Chapter 1636 (1/2)

Halfway up the hill.

Ma Yun all hang up the phone, for a while fell into silence.

The tour guide in front of me seemed to feel that the atmosphere was not right, and the explanation ended.

After a while, cattle just light way: ”Li always good courage!”

It has the courage to raise 300 billion yuan, which is an unprecedented financing in China.

What's more, this time, it's still for retail groups to raise funds. What's the use of so much money from afar?

Although the phone call is not very specific, as the issuer, it is certain to disclose the investment direction of financing funds from afar.

Increase the proportion of self owned property, expand the scale of retail group, and invest in overseas market

These are the directions of funds disclosed from afar.

300 billion is not a small amount.

For retail groups, with more than $40 billion in investment plans, even Wal Mart can hardly afford to spend so much money at one time.

Niu just said that, while Zhang Jindong on the side said something meaningful: ”Dongzi, 300 billion yuan, didn't do the road show promotion in advance, which is a bit big.

We've known each other for several years, so let's take it easy.

Today's ABS market is not mature, many investors simply do not know this channel.

Once financing fails... ”

Zhang Jindong didn't say the rest of the speech. He didn't promote the roadshow in advance. Li Dong wanted to raise 300 billion yuan only by his fame in the distance and his own. This is not a simple thing.

30 billion, there is hope.

300 billion, it can be said that the hope is slim.

If we do some preparation in advance from afar, there is still a glimmer of hope. If we don't do the preparatory work, Li Dong really thinks his fame is worth 300 billion yuan?

When the two men opened their mouths, Ma Yun frowned slightly and said, ”Li Dong, it's a bit big this time.

The failure of issuing is a big blow to the distance.

Or have you communicated with investors in private beforehand? ”

“……”

People began to ask, and Li Dong said with a smile: ”no way, far away, too short of money for development.

Every loan is a drop in the bucket, not enough to spend.

I'm tired of chatting with the bank dozens of times a year.

I don't think it's a new channel at all. I'll make it bigger at a time, so as not to waste time.

Success or failure, the issue will not fail, let the distance can not go on. ”

Li Dong said that financing less than 300 billion yuan is OK, which is naturally a joke.

The issuance plan has been decided. Once the amount of financing is less than this figure, if the financing amount reaches 100 billion, the money will be returned.

In addition to paying the interest on the raised funds according to the date of collection.

Success is good, failure, distant this time did not get money, do not say, still have to spend a lot of extra funds.

So for Li Dong a financing so much money, people are a little puzzled.

Do you really need so much money to develop remote retail?

300 billion yuan, which is more valuable than the whole remote retail group.

Li Dong, this is to create a distant retail of the present scale, but not only!

This guy, where is his confidence and ambition?

Hearing this, some people in the crowd laughed and said, ”let's not say anything else. We admire the courage of general manager Li.

Of course, the China Banking Regulatory Commission and the people's Bank of China have been able to apply for approval of this 300 billion asset securities issue. It can be seen that the government has high expectations from afar. ”

As soon as this word comes out, a lot of people are in the heart.

ABS issue does not mean that Li Dong will issue as much as he wants to. Like the issuance of ordinary bonds and stocks, it is also subject to the approval of higher authorities.

At the very least, the issuance in China needs China Securities Regulatory Commission, China Banking Regulatory Commission, people's Bank of China and Fund Association And other departments for approval.

The 300 billion yuan distribution plan will certainly not be completed in China from afar.

But the domestic share will not be too low, at least not less than 100 billion.

The issuance of such a large amount of asset securities is probably the largest in the history of ABS financing in China.

So quietly let Li Dong pass, it can be seen that in the eyes of the higher authorities, the credibility and potential are so strong!

Strong enough, the government also feels that it is still guaranteed to raise so much money from afar.

The guarantee of strength, the guarantee of repayment ability, and the powerful in many aspects.

Otherwise, for another enterprise, anyone present, not to mention financing 300 billion, will not be able to raise 30 billion.

Now, far away roadshows are not done, and people don't know what to say.

The government is so optimistic about the distance, and the financial institutions are also optimistic about the distance and supporting the distance. In fact, the pressure is even greater for everyone.They don't know the details, but people speculate that it is very likely that some financial institutions will carry out internal underwriting this time.

In other words, if we issue 300 billion yuan from afar, many banks, including securities institutions, may participate.

If you don't know in advance, the far side will not be so indifferent.

As soon as the person said it before, some people said with a smile: ”this is the total number of Li, and the 300 billion asset securities will be issued when they say they will be issued.

For us, 3 billion, without a year and a half, I'm afraid we can't pass the audit.

Of course, I would like to congratulate Mr. Li on its successful issuance in advance.

With such a large amount of funds for development, the domestic retail industry will be invincible in the distance.

In the international arena, distant retailing can also make great efforts. In a few years, it seems that it will not be far away to compete with Wal Mart and other enterprises. ”

The speaker is the boss of the trio group.

Li Dong glanced at him and said with a smile: ”early on, the domestic market is not the main strategic target in the distance.

The point is, it's not cost-effective.

There is a lot of investment, but competition is also big.

Originally far away has occupied a large market share, and it is difficult to expand.

Not to mention, some enterprises said that remote retailing involves monopoly. If you say, there will be a large amount of investment on the far side.

It's our limit to fill in some blank areas

Zhang Jindong said with a smile: ”the northeast is a blank area far away.

Along the southern coast, it should be included. ”

Yuan Yafei then said: ”the department stores have achieved the national layout. There are still gaps in the household appliance business and even other FMCG fields.

Mr. Li, it seems that there are many tasks to be done from afar.

300 billion, all of which are invested in China, which should be about the same. ”

Several retail giants, you say me a word, then look at each other with tacit understanding in their eyes.

Far away, this time we really need to pay close attention!

Once the financing is successful, it will be terrible.

For an enterprise, holding so much cash flow, it really means that throwing money can also kill everyone present.

At this moment, many people say congratulations, in fact, they wish the distant asset securities issuance failure.

Once successful, the distance will be at least in the next three years.

Three year asset securities, before maturity, as long as the interest is paid on time, there will be no problem.

People from afar should consider the future and the long term.

But the boss on the scene, they will not look at those, they only know that in the next few years, their life will be sad.

……

Because it's retail group financing, no one else said much.

After these managers have talked for a while, the mountaineering will continue.

In the crowd, Ma Yun and other people quieted down, and then slowly said: ”Li Dong, this year, we don't focus on 7.18, we have to focus on double 11. Isn't this a waste of publicity in previous years?”

Li Dong said with a smile: ”the previous main hit 7.18 is actually a whim.

No, it's not a celebration of the 7th anniversary or something like that.

If you want to be the main player, it should be 8.18.

But in late August, the sales season in September is approaching. It's not cost-effective to play activities at this time.

So after thinking about it, I'd better change the date to remember.

November is a connecting link between the preceding and the following. The National Day has just passed, and the next December enters the peak season. The performance in November is not very good every year.

So if you look at it at another time this year, it may be better.

It's just an activity. Do you want to join us?

If you take part in it, everyone will make a strong momentum together, and the promotion festival will be changed to November. ”

Ma Yun Ning eyebrows, after a long time to cut off the railway: ”participate!

Anyway, there is still one month to go. It's enough to prepare. ”

”Well, it's very good. Let's try it. If it's more cost-effective than the activities in July, it'll be decided after that.”

Li Dong made an understatement and then stopped talking about it.

But Ma Yun did not move, until Li Dong left, Ma Yun fell at the end, eyebrows have been tightly frowned.

Is it really necessary to change the time of promotion day?

A month in advance, suddenly large-scale publicity, is it worth it?

Now, for the time being, it is not clear how far away promotion efforts are, but Ma Yun knows that it should not be too small.

He said that in a month's time, the treasure can also be prepared to participate fully.

Can one month be enough?

Just contact the third party, the manufacturer, reach an agreement, formulate the scheme within the group, carry out publicity

These all need a lot of time to prepare!

A promotion, especially a large-scale one involving other third parties, can not be prepared overnight.Far away, this side has entered the final stage of publicity, obviously, should have been prepared.

The preparatory work is fully prepared. This month, we are only conducting the final publicity in the distance.

These platforms can catch up with each other in a hurry, which is OK for small enterprises and has the advantage of rolling over small platforms.

But the distance of this industry's largest online shopping platform, rushed online, means that from the beginning fell into the underdog.

Therefore, the best choice at this time is not to follow suit.

If you want to beat them from afar, you can take out treasure and continue to play your own activities on these platforms.

But now really do not keep up with, the distant new promotion fire-saving, and no competitors, the consequences are even more terrible.

Why do we have to keep up with the far-off 7.18?

Just because they don't want to let the beauty in the distance be in front of them, let them be the biggest family, and turn July 18 into the exclusive day in the distance.

An online shopping platform, once left such an impression, has its own platform Festival, national recognition, that such a platform, it is extremely terrible.