Chapter 1485 (1/2)
At the same time, it is also a disguised propaganda wechat.
Wechat and Li Dong live broadcast are linked together. They even take wechat as the main body, and then promote it with the help of Li Dong's fame and attention.
Borrow the famous brand of the big boss to promote the products, and the boss has no opinion of his own. Naturally, he spared no effort to promote the product from afar.
Although the new version has not been updated, the number of users of wechat is still on the 26th and 27th, with an explosive growth.
In fact, this is not surprising. Li Dong personally launched live publicity for a product, which was originally the biggest gimmick.
In recent years, there are a lot of products launched from afar, even the more important Internet payment product like wancartoon. However, Li Dong did not personally go to the battle to do any large-scale publicity activities.
Only wechat doesn't seem to be very impressive, but Li Dong has contributed so much, which has aroused many people's curiosity.
By the evening of the 27th, the number of registered users of wechat in China reached 4.8 million!
Just over a day ago, when the news was announced from afar, wechat users had only 3.5 million users in China, and one day later, it was approaching the 5 million mark!
At the beginning of 3G, more than one million users a day increased, which is almost incredible.
Teng Xun used almost all of its promotion resources to promote micro chat. However, after a few days of promotion, so far, the users are only close to 2 million.
At present, the market is so big, wechat and wechat are almost positioning products. Generally, users will only choose one to download.
It is not just like the PC terminal, which can download multiple software at the same time. There are not a few PC users who use PP and QQ at the same time. This is also the reason why Teng Xun and remote user resources overlap.
4.8 million, which is the number of domestic users of wechat.
In the overseas market, wechat was also known by many people, especially some overseas Chinese, through the publicity before the live broadcast.
Since Li Dong became the richest man in the world, Chinese people have become the richest man in the world for the first time. Many overseas Chinese are proud of him.
Knowing that Li Dong has launched new products in the distance, many overseas Chinese organizations have even held special meetings to help Li Dong do publicity spontaneously.
In Europe and the United States, including Japan and South Korea in Asia, 3G system has been mature, and smart phones are not just emerging in China, but began to flourish before 2007.
In 2007, the global shipment of smart machines was about 110 million.
In 2008, the global shipment of smart machines reached 170 million units.
In the past two years alone, the shipment of intelligent machines has nearly reached 300 million. It can be seen that the overseas market is not small. Huaxia didn't start to rise until the beginning of 2009. In fact, it is much later than other developed countries.
It doesn't mean that there were no smart phones before. In 2G era, there are many smart phones, and the market share is not too low. In 2008, China's smartphone shipment accounted for more than 15% of the total mobile phone shipment.
However, compared with the latest generation of smart phones, the gap is still obvious.
For example, software like wechat and ten thousand cards, the older generation of smart machines do not support software operation at present, so these old smart machine users will not be included in the remote side.
Of course, based on the population and base number of China, although the development is slower than other countries, the smart machine market in China has exploded since 2009.
However, the outbreak is also too short to surpass the overseas market.
The scale of the overseas market is much larger than that in China, and there are also many overseas Chinese, including some foreigners. In fact, they are more interested in the products promoted by Oriental, a commercial giant.
When Huaxia users reached 4.8 million, the scale of overseas users also reached 2 million.
However, when these people really download wechat, many people feel that there is still some psychological gap.
Perhaps it is due to the high expectation of Li Dong. Many people think that wechat must be very magical. It is a new IM system that breaks through the limitations of the original IM software.
Can really wait for them to use time, this just discovers, this and traditional IM software, the difference is not too big.
Of course, it's not that there is no difference at all. For example, the social networking system based on mobile phone address book, simple and clear user experience, real friend network, search by people nearby
Wechat has done a good job in these aspects.
However, some people do not think so.
The head of rim Canada, the communications giant with the BlackBerry brand, revealed on some occasions that wechat is actually similar to the BlackBerry Messenger social platform they are developing.
Of course, when you say this, rim has a sense of helplessness.
In the past, mobile IM software based on the mobile phone address book system, whether wechat or micchat, actually referred to the popular foreign KIK software.The founder of KIK, whose creative source is BlackBerry Messenger, has worked for BBM for two years.
In summary, BBM is actually the creative source of this industry.
In a previous life, blackberry took KIK to court.
Can BlackBerry sue KIK, can the other party Sue Li Dong?
The key is that the BBM platform on BlackBerry side has not been launched yet, and wechat has been officially operating for nearly a month.
Moreover, the gap between the two sides is still quite obvious. Wechat is more open, has more functions and simpler user experience than BBM.
At this time, Sue far away. Don't turn back and be sued by Li Dong. It's embarrassing.
Titan Lee in the East likes to sue and find fault. Who doesn't know?
The lawsuit between the other party and Forbes has not ended yet. It is said that Titan Lee is preparing to fight another lawsuit against Forbes because of the name problem. Now some foreign media giants have begun to sympathize with Forbes. How can anyone spare no time to find this guy's trouble.
However, it does not mean that everyone is willing to see him grow up.
……
Just when wechat's domestic users were about to exceed 5 million, a sudden burst of news spread out.
The three major domestic communication operators may make some restrictions on wechat and wechat!
Wechat and wechat, which are IM software based on mobile phone address book, have seriously threatened their interests!
SMS and MMS are also one of the main revenue sources of several major operators.
In 2008, the mobile company's revenue exceeded 400 billion, including 50.4 billion from SMS and 3.0 billion from MMS. Together, the revenue in this field is as high as 53.4 billion!
The previous mobile QQ and PP had little impact on SMS business because they were based on Pan social circle and both were giants. Although several operators wanted to restrict each other, they finally chose to compromise because they could not reach an agreement.
But now, wechat and wechat, which are IM software based on mobile phone address book, have definitely touched their interests!
More convenient dialogue mode, simpler communication window, and based on acquaintances, user experience is stronger than SMS mode.
People with a little insight can see that with the increase of users, wechat and wechat will definitely have a significant impact on the SMS business of several major operators!
This point, and mobile QQ and PP is not the same concept.
The social system of both sides is different, and the influence is also different!
……
There is a lot of discussion on the Internet.
Some people think it is nonsense, but in fact, some rumors are not groundless.
Courtyard.
It was dark outside, but Li Dong was standing in the courtyard talking to Wang Jianzhou.
”Mr. Wang, do you think, like outsiders, that we have really touched the interests of operators?
To say something unpleasant, this is the general trend!
With the completion of 3G network laying, the number of users increases, the development of intelligent machine is faster and faster, mobile Internet has become a trend
If we don't do it, someone else will do it!
Yes, this time, if we make some restrictions, we may die in the womb, but this time you've done with us. What about next time?
What about next time?
Since this trend has appeared, it is impossible that we will not do it because your operators are not willing to.
And if you really want to do this, I, Li Dong, have a good temper. It doesn't matter.
As for Ma Huateng's temperament, he still has to stay with you.
Well, I won't say these digressions. I'd like to add one more thing. Do you think wechat really touches your interests?
In a short time, your SMS income may be affected, but in fact, how much is your SMS income?
50 billion!
What's more, those who should send text messages will still send short messages. At the end of the year, the impact on your SMS income will be limited. I'll call it 5 billion, which should be about the same.
But once the wechat users reach more than 10 million, the traffic cost alone will be enough to recover your losses.
Once the user exceeds 30 million, your income will be more than that of SMS, and the benefits can't be just seen in front of you.
In the long run, wechat will not be your enemy, but a friend of mutual benefit.
In addition, what is the utilization rate of your 3G network?
Less than 10%! ”
Li Dong sighed: ”people have begun to promote 4G networks abroad. We have invested hundreds of billions, but we can't use them. Up to now, the utilization rate of 3G is only less than 10%, and the hundreds of billions are almost abandoned.
What should we do to recover the cost quickly?
Of course, it is to increase the number of users, so that we can transition from 2G to 3G, not to mention the utilization rate of 100%, more than 50%.What can 3G attract users?
Is it because 3G sounds better?
You don't have anything that interests users, they don't use 3G networks.
Is wechat OK?
I think it's OK!
Next, our scan code payment and our red envelope function will be reflected in the new version of wechat.
Think for yourself, how interesting a piece of software, you used, can I not?
Your children are using it. Can you use it?
What can I do without a smart phone? If I buy 30 million mobile phones customized by oppo, I don't rely on this. This is 30 million mobile 3g users!
How to come from traffic income, use ah, do not use these software, where to come from traffic income?
How to improve the utilization rate of 3G network depends on these!
Mr. Wang, do you think this is a business robbery?
50 billion SMS revenue, a few billion less, you really can't live on?