Chapter 1442 (2/2)

Therefore, there are more than three or five cities in a first tier city. ”

Li Dongwen said: ”the first line in your eyes is Beijing, Shanghai, Yangcheng and Shenzhen market?”

Chen Lang quickly said with a smile: ”of course, not only Jinling, Jiangcheng, Jinmen, Lin'an, Shancheng and Jiaozhou are also within the scope of my plan.

That is to say, in the early stage, boutique supermarkets will be launched in these ten cities.

On average, 4 stores per place should be enough. My idea is to try 40 boutique supermarkets online this year. ”

”40...”

Li Dong slightly frowns a way: ”much more.”

According to the investment budget, a boutique supermarket of the same scale is equivalent to opening three ordinary supermarkets of the same scale.

The gap is so big!

40, which is equivalent to adding 120 additional ordinary stores out of the plan this year.

Boutique supermarkets are also divided into size, but generally not too small, even if there is no need for such a large place, even if the crowd is small.

However, in order to distinguish from ordinary supermarkets and create that kind of enjoyment and unique atmosphere for middle and high-end people, they prefer to be empty, but also have to do something big.

If it's too crowded, it won't be called a boutique supermarket. It's better not to do it.

According to the amount of investment from afar and the size of stores, it is most appropriate to make a comparison with Beijing.

In Beijing, there are more than 100 stores, including convenience stores.

And the price of selling is nearly 5 billion yuan!

40 boutique supermarkets, the amount of investment, probably not lower than this, a single store investment is probably more than 100 million.

At least, it is an investment of 4 billion.

A boutique supermarket on the investment so much, at present, or very uneconomical.

Chen Lang will directly cover the top ten cities. In Li Dong's opinion, there are more.

However, when he was digging Chen Lang, Li Dong promised that he would create a boutique brand from afar.

Now that it has been so long, Chen Lang has great expectations in this respect. If he refuses again, it seems that Li Dongyan has no faith.

Li Dong said and said, ”there are still more than 40 companies, and the audience is not necessarily so many.In the later stage, if there are more audiences, we can fill in again.

At present, the scale of OLE boutique supermarket in Huarun is the largest in China. Up to now, there are less than 20 stores. It has been three years.

We must have the determination to be the first.

There are more than 40, and 30 are enough. ”

As soon as his voice fell, Chen Lang said with a smile: ”30 companies are OK. We can try it first.”

In fact, he doesn't have to say 40 companies, but he thinks that Li Dong likes to cut down some prices, so he can ask Li Dong to do it.

Originally thought it would be good to have 20 investment quota, but now Li Dong has given 30 places, which has exceeded his expectation.

Seeing that his smiling face was wrinkled, Li Dong was speechless. After a long time, he said: ”in terms of the boutique supermarket, you can't be in a hurry. Do it slowly.

Moreover, it's best to own property.

The location of the boutique supermarket is the most prosperous and high-end place. At present, the rent is sky high. In a few years, we can't afford to work for the landlord.

Buy now, although the investment is not small, can be regarded as a horse enclosure.

In fact, most of the enterprises that operate boutique supermarkets also have this idea.

How much profit boutique supermarket, relying on property preservation, is their original intention. ”

”That way, the investment will be even greater.”

”It's impossible to invest too much, or do less. Take your time.

In this respect, I can give an investment limit of 5 billion yuan at most, and if it is more, it will delay the business.

The boutique supermarket is only a supplement to the industry, not the main body. It can invest 5 billion yuan, equivalent to a medium-sized top retail chain enterprise.

Besides us, no other domestic enterprises can achieve this.

Over 5 billion, that's beyond my tolerance. You should know how to choose.

Don't do that with me this time. When it comes to spending billions, I won't give it out. If you want to, you can find someone else.

Even if I agree, no one else will

Li Dong warned in advance that people from afar like to do such things.

The budget is good, and it's overspending every time.

Last time, the budget of distant Airlines was 2 billion yuan, and in the end, the overspending was more than doubled.

Li Dong is always asked to pay the bill, and Li Dong is also made a big head by them.

A boutique supermarket, given 5 billion, is indeed his limit, no matter how much, he will certainly not do, and other small shareholders will not agree.

Of course, because it is a self owned property, it is equivalent to investing in real estate. Moreover, it sounds a lot better in name, which is not eye-catching. In fact, 5 billion yuan is still within the scope of Li Dong's tolerance.

Even if the boutique supermarket loses money, the property alone will increase enough in the next few years to make a lot of money from afar.

What's more, the profits are not as bad as those of real estate companies, which is also what many retail enterprises are doing. Some retail groups do not occupy less land than real estate companies, but as a result, no one cares too much.

Chen Lang doesn't care what Li Dong said. 5 billion is enough.

To tell you the truth, how many Chinese retail groups have more than 5 billion assets?

In terms of net assets, I'm afraid less than 30, maybe even less, about 20.

A boutique supermarket can enter the first 30 retail stores by itself. Chen Lang is not dissatisfied.

After talking about the general affairs, Chen Lang finally said with a smile: ”Mr. Li, please give me a name.”

Li Dong glanced at him, expecting this guy to say so.

However, Li Dong was also prepared. Hearing the speech, he immediately said: ”the boutique brands of other supermarkets are really not good, they can't even be called out. They are useless for the promotion of popularity.

Although we take the high-end route, we should also be grounded. At least, people can know that we have this brand.

I think about it. Yfld is good. Don't you like to use English? Please satisfy them. ”

Li Dong's face was natural, but Chen Lang's head ran rapidly and murmured: ”Infiniti? No, yfld Far away Li Dong... ”

Speaking of this, Chen Lang's cheek is stiff!

I knew it!

I should have guessed!

This guy has always been named like this. Is it possible to expect him to give a meaningful and good name suddenly?

YFLD？

Is that tall?

Just when he was thinking, Li Dong solemnly explained: ”the full name is not far away Li Dong, it is your friend Li Dong. Your friend Li Dong provides you with the service you need most!”

”Cough, cough...”

Chen Lang coughs violently, is there a difference?

Is there really a difference?

Is it necessary to explain this?

Chen Lang is totally powerless. Well, you are the boss. You has the final say.As for how others interpret it, Chen Lang doesn't want to think about it at this time. Anyway, narcissistic boss always likes to take the letter LD.

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