Chapter 1427 (1/2)
When Li Dong was preparing for C2C independent platform, he released a series of new regulations.
Clean up some small and medium-sized businesses that violate the rules, raise the entry threshold, and increase the deposit for breach of contract. Once the violation occurs, at least 10000 deposits will be deducted
This series of new regulations are issued to restrict businesses and reduce the proportion of fake and inferior goods.
In Ma Yun's view, the release of these policies is to better run the platform for taking out treasure and to cope with the competition from afar.
However, when giving advice, Ma Yun ignored the mind of small and medium-sized businesses.
Since its establishment in 2003, tuobao has always maintained a loose policy.
For nearly six years, people have become accustomed to the previous management.
Taking out treasure is different from the distance. From the beginning, the access system has been improved from the beginning. When the remote mall entered the C2C field, the remote access system was very high. Until now, there are not too many C2C businesses.
One is strict access from the beginning, and the other maintains loose management from the beginning, which naturally leads to different acceptability.
As soon as the new regulations were released, there was a lot of complaints!
The small and medium-sized businesses that were shut down were dissatisfied, those who increased the deposit for breach of contract liability, and the internal Yahoo were also dissatisfied. Other shareholders were dissatisfied with Ma Yun's forceful promotion of the new rules.
In an instant, Ma Yun was accused by thousands of people!
On February 27, the first riot broke out in the history of Chinese e-commerce!
More than 3000 sellers gathered secretly to attack the big shops by taking pictures, giving bad comments, refusing to pay and asking for return.
That night, most of the goods of many brand stores were off the shelves, and the operation of taking out treasure was stagnant.
On the evening of the 27th, Ma Yun announced that he would never compromise or tolerate such atrocities!
However, Ma Yun's strength did not bring the event to stop.
At 11 p.m., the incident escalated.
More than 20000 small and medium-sized sellers gathered again, playing the banner of ”anti treasure alliance”, launched six attacks on Taobao within an hour!
The anti dig treasure Alliance launched a slogan: ”refuse the mob! We are spontaneous! We're not attacking anyone! We love shopping! Just going shopping! ”
Faced with attacks again and again, he had no choice but to shut down the function of COD in the early hours of the morning.
The whole dig treasure net, also fell into half stagnant state at the moment.
Some businesses once again called out the slogan, ”don't dig treasure, go far away!”
”If you dig for treasure, you will die; if you go far away, you will win!”
”Hope is far away!”
“……”
For a time, the outside media also broadcast it wantonly. According to the analysis of insiders and media personages, the outbreak of civil strife by taking out treasure is likely to be a remote and secret manipulation.
Distant Wanjia network is about to be officially launched, the distance may secretly give each big business policy, just let them unbridled, outbreak of large-scale internal strife!
As soon as the news came out, the smell of gunpowder in the business world was instantly strong.
That night, Ma Yun posted a sentence on Weibo, two words - heart tired.
The merchant's attitude is not the root of his despair, but the internal.
Ali, there's a fight!
Yahoo strongly opposed to the withdrawal of the new rules, the major capital institutions also began to question his choice to forcibly implement the ”New Deal” at this time.
Sun Zhenyi, who has always supported Ma Yun's Softbank, called from Japan, euphemistically saying that he could make appropriate concessions.
New deal, time to cancel!
……
Lin'an.
Ali headquarters.
Ma Yun seldom smokes. The outside world doesn't even know that he can smoke.
However, on this night, Ma Yun stood by the office window, smoking one cigarette after another.
Lu Zhaoxi's face was heavy behind him. After a long time, he said, ”take a step back.”
”Back?”
Ma Yun turned his head and looked at him for a while. His eyes were sharp and said, ”why should I retreat!
If it wasn't for the release of the new regulations, I still don't know what kind of situation the treasure has been taken out!
Tens of thousands of sellers gathered to oppose the policy of cracking down on fake goods!
Tell me, how many third-party businesses are there to buy treasure? ”
Lu Zhaoxi murmured: ”about 1.2 million.”
”What about active businesses?”
”About 100000.”
Less than 10% of the active merchants are active, which is the real fact.
Despite taking out treasure to publicize millions of sellers and millions of stores, the survival rate is less than 10%.
However, less than 10% of the businesses have created more than 100 billion revenue, and each store has an annual revenue of more than one million!
Million revenue, no rent, no labor costs, no other expenses, profit more than half!
Therefore, the third-party businesses at this time, as long as they are still alive, are making a lot of money.
But the money they make comes from the damage to big brands and small and medium-sized private brands.More than 20000 businesses chose to oppose and not accept the new rules.
Even if some of them are entertaining, there are tens of thousands of merchants who are really against it.
Compared with the active merchants, more than 10% of the merchants chose to oppose the new regulation of taking out treasure!
Why against it?
Because the new rules of taking out treasure will have a serious impact on them. To crack down on fake goods is to crack down on them!
More than 10% of the merchants think it will have a great impact on them. From this, we can see how serious the matter has become.
Ma Yun knew these things long ago, but at that time, he always felt that they were in the minority.
Even if Li Dong has been reporting him, he doesn't take it seriously.
But who could have thought that the implementation of the new regulations would have such a great repercussion.
Tens of thousands of merchants gathered and attacked the website at the same time, resulting in the website unable to operate!
These tens of thousands of users, Chengdu is selling fake goods to start!
Ma Yun's heart was shocked beyond measure!
So much?
There are so many people standing up, but what about those who don't?
How much revenue comes from fake goods among the 100 billion revenue?
These money, not out of thin air, is drawn from big brands and some of the private brand enterprises that stick to it.
Their existence is actually blood sucking.
The slogan of supporting small and medium-sized enterprises that I have been calling out has been exposed bloody at this moment!
He is not supporting, but sucking the blood of those enterprises that are still on the road of private brand, those small and medium-sized enterprises with potential, and those enterprises that are struggling but still keep their heart.
In the end, relying on these blood, he supported tens of thousands of merchants who opposed him today!
Ma Yun is really tired and tired. When he sends out those two words on Weibo, he is tired and desperate from the heart.
Seeing his pale face, Lu Zhaoxi explained: ”Chairman, this time is certainly not spontaneous, but a premeditated attack!
The gathering of tens of thousands of people can not be so efficient and the division of labor is so clear.
And, just at this time!
Wanjia.com is going online soon, and a large number of sellers are needed to fill the platform... ”
Ma Yun immediately roared: ”fart!”
Lu Zhaoxi was stiff.
Listen to Ma Yun roar: ”all are excuses, are reasons!
By this time, are you still pushing back?
I don't believe that Li Dong will choose to support these sellers!
If he really supports me, Ma Yun misunderstood him. I can tolerate failure, and I will never tolerate such failure!
Li Dong, I'm blind if I really want to support these sellers! ”
Lu Zhaoxi frowned slightly and said in a low voice, ”but this is the best benefit for the distance.
Digging treasure is paralyzed. If it continues, the system and influence we have set up in the early stage will disappear.
At this time, Wan Jia net is launched from afar, and it will reap the benefits of fishing.
As far as interests are concerned, the suspicion is the greatest from afar.
I know you don't want to suspect Li Dong, but I still think that Li Dong is the biggest suspect.
As early as the beginning of 2008, he targeted us.
At that time, he took more than 50% of the market share in East China by taking advantage of the heavy snow.
Li Dong is the best at seizing the opportunity. He has a fierce eye, which no one denies.
At this time, small and medium-sized businesses were encouraged to oppose the practice of taking out treasure.
Why do these businesses choose to riot at this time?
Because they have confidence!
We shut down their shops, they have a choice, Wan Jia Wang!
Until then, they have no choice.
Apart from us, paipaipai and Tom eBay do not have this strength and can not bring them the desired benefits.
Only from afar can we bring them more benefits than ours.
Chairman... ”
Ma Yun gazed at him for a while, and then his face showed a look of exhaustion. He waved his hand and said, ”go out.”
”Chairman!”