Chapter 1355 (1/2)

Li Dong was not in a hurry to go on. He tapped on the table and said after a while: ”everyone is not in favor of going south?”

Far away, the current market is mainly concentrated in East China.

Of course, after the merger and acquisition of Carrefour and Guomei, the strength of the northern region has also expanded a lot.

South China is not too weak.

However, it is not the main business area after all. There are several retail tigers in the south, and the market in the south is still under considerable pressure.

In particular, Southern Fujian, Guangdong, Hong Kong and Macao have been weak.

Southern Fujian is now occupied by Bailian, and Guangdong Province is occupied by Huarun. In the distance, people can eat and eat at most. There are also some foreign joint ventures, such as Wal Mart and Gaoxin, which have strong strength in coastal areas.

These enterprises have blocked the pace of overseas expansion.

It's not to say that you can't directly enter the overseas market from afar, but you can directly enter the overseas market from the inland, and the section will be cut off.

On the contrary, from the coastal areas and Hong Kong and Macao, the competitiveness will be stronger in the distance.

Li Dong asked, Yuan Chengdao said: ”Mr. Li, I personally do not agree to continue to enter the southern market, which will cause the fear of all the southern giant enterprises.

This time, all enterprises have issued a statement at the same time, which means that they will not wait to die, they will certainly take action. ”

Chen Lang thought about it for a while and then nodded: ”I agree with Mr. Yuan's opinion.

In fact, we do not necessarily have to expand the scale of the southern coastal market.

If you want to continue to expand, I think the general plan of Li before is very good.

Last time you came back from the capital, didn't you say you wanted to discuss the settlement with the major real estate companies?

There are also boutique supermarkets. Now all enterprises are involved. We can't slow down. I think refinement and comprehensiveness are more suitable for us.

I think it is enough to consolidate the markets in East China, central China, North China and southwest China.

In coastal areas, the competitiveness is too great. We are now entering the market on a large scale, and the difficulty is too great, so the pressure is even greater.

It is better to change our thinking and direction.

In coastal areas, we can use online shopping malls to penetrate, which is more appropriate. ”

The others didn't speak any more, but from their expressions, we can see their attitude.

Li Dong looked around and finally looked at Sun Tao and said, ”Mr. Sun, what do you say?”

Sun Tao is the head of his expansion to the south. Now canceling the plan means that Sun Tao's next arrangement will change greatly.

Sun Tao saw the people looking at him and pondered for a while, then slowly said: ”what you said is reasonable. I personally think that at present, we are the first to consolidate the market.

However, let's not forget that if we don't move, there may be a chain reaction.

Let everyone see our fear, our weakness, our ferocity.

Therefore, I don't think it is necessary to cancel the plan, but it can extend the time, weaken investment and bluff them.

Let them focus on the southern market and give us time to consolidate. ”

Yuan Chengdao frowned and said, ”but don't forget, this may also lead to the situation of a dog jumping over the wall in a hurry.

If we continue to enter the southern market, these enterprises may feel that our ambition cannot be stopped and choose to fight back!

At that time, we will be more passive. ”

Sun Tao nodded his head and said, ”there is still a possibility, so we are in a dilemma.

Mainly in the last two years, we expanded too much, so that everyone was worried.

Now we step back, they may feel that we are afraid, weak, unable to support.

If we go further, they will get the illusion that we are not willing to compromise and want to continue to seize the market, resulting in a situation of group attack. ”

After hearing the speech, Chen Lang said, ”not bad...”

“……”

After some discussion, they were all in a dilemma.

It's not easy to retreat. Even if you take a step back, you can't step back in this situation.

Otherwise, I'm afraid it will make people feel afraid of the distance.

What outsiders think is not the most critical point. The key is that employees from afar may waver, which is troublesome.

And going further is also a big problem.

The dilemma made people feel a little headache.

Li Dong saw them talking, patted the table gently and said, ”since you can't retreat, keep going!

Mr. Sun said that we should prolong the investment time and reduce the investment scale, which I agree with.

In addition, if you want to reduce the pressure, you have to look at the retail alliance.

As long as we can win enough alliances, we can join hands with these second and third tier enterprises to fight against other giant enterprises.

Huaxia, really occupy the market mainstream, or these small and medium-sized enterprises.Even if the top ten retail enterprises are added together, the market share is only more than 10%, and the rest are mainly the second and third tier enterprises.

You've got enough allies, and you don't have to be afraid of others.

Of course, things are not so simple, especially our ally, Hua Run, has now begun to waver and choose the situation of East China cooperation and confrontation outside East China.

In this way, it will have a great impact.

In addition, Surin has also chosen to cut off the cooperation completely, which shows that we are facing more difficulties now.

I knew that at the end of last year, we should have chosen to establish the retail Alliance Association

However, if we really want to do this, it will be the same result. Sulin and Hua Run will not give us cards.

Don't worry about these for a moment. Try it.

The annual meeting will be ready. I'll discuss with you on that day. I'll have a look at it later.

As for whether to expand or not to expand, it is not necessary to decide now and act according to circumstances.

By the way, Bailian, Huarun, Ali, Jingdong, Wal Mart and other enterprises have sent me invitation letters!

I didn't intend to invite them before, but now I want to see if I can be scared! ”

Yuan Chengdao immediately said, ”if you invite them, will there be any changes?

After all, they are not here. Our family is the only one. It's better.

When they come, other businesses will be shaken. ”

Li Dong shook his head and said, ”if you don't come, people from other enterprises will also consider this.

Instead, let them come here. As long as we can suppress their momentum in front of the public, that is our victory. ”

Since Li Dong said so, Yuan Chengdao did not refute.

Having said this, Li Dong said: ”Mr. Chen talked about boutique supermarkets and the settlement of major real estate enterprises. I was negligent.

Last time, many enterprises have this idea. You can send someone to talk about it.

If we really want to monopolize these hypermarkets and shopping malls, that is the biggest victory.

Su Lin and Hua Run are still cattle. There is no good place to open shopping malls for them. I think they are cattle

”Cough...”

Many people are coughing, which is not reliable than going directly to the south.

Monopolizing the hypermarkets of real estate enterprises is not so simple.

There are so many real estate enterprises that less than one percent of them are really interested in it.