Chapter 1198 (1/2)
As soon as they entered the office, Sun Tao rushed over.
Seeing LAN Xingguo there, Sun Tao was not surprised. He said hello and then said, ”Mr. Li, did you see the plan issued by the government this morning?”
”Well, I understand.”
Li Dong said with a smile: ”Wu Shengnan should be able to breathe a sigh of relief, so as not to blame me all the time, just know to give her a difficult task.”
Sun Tao is not in charge of real estate. He is only responsible for retail group and logistics group.
This is Wang Yue's business. Sun Tao made a few vague remarks and then went straight to the theme: ”in addition to the plan in the morning, I heard that the government will issue another policy immediately.”
Li Dong said casually: ”what policy?”
”I don't know much about the specific content of home appliances going to the countryside...”
Come on, there's no need for Sun Tao to talk about it. He doesn't understand. Li Dong is a man of Qing.
There was a period of time in the previous life when household appliances went to the countryside. Some people said that it was affordable to buy, while others said that the appliances sent to the countryside were substandard, which was a gimmick.
However, the promotion of this policy to the home appliance industry is not generally big.
The policy is not difficult to understand. The government only subsidizes in order to expand domestic demand and stimulate the market.
In fact, there has always been a subsidy policy, but it was not so large and direct before.
It can be said that the fixed proportion of directly subsidizing the sales of household appliances is 13%, which can not be higher.
If this policy is carried out alone, the government will have to subsidize tens of billions a year.
In the past, because of this policy, all power producers came back from the dead and rose against the trend in the financial crisis.
This policy is beneficial to home appliance manufacturers, home appliance dealers and home appliance buyers.
It is because of this policy that the major manufacturers and distributors have expanded their sales network and distributed their outlets to rural areas.
But that is relative to others, Li Dong can only say that the pros and cons are mixed.
Of course, there are advantages. He just wanted to build o2o system, which is a good opportunity. He can also infiltrate o2o layout into rural areas.
But the disadvantage is, in this way, home appliance manufacturers will also carry out their own distribution.
After all, if we have this policy, we will have the foundation. At least, we are not afraid that there will be no business.
The layout of Direct stores is also what home appliance manufacturers have been doing.
Take Haier as an example, they have many direct stores. Sometimes, the channel operators are helpless to Haier.
Different from other manufacturing enterprises, they have no ability to build their own sales channels, and can only rely on channel providers.
Therefore, in some cooperation, the channel business occupies the dominant position.
But once they have completed their own channel layout, it will be a bit troublesome, and the channel operators have less control over them than before.
Of course, as people's demand for products increases, it is difficult for a single product to satisfy the mentality of consumers.
The so-called goods comparison is also because of this, there is a living space for the home appliance channel merchants such as Sulin and Guomei.
Haier's stores are only suitable for some people. Most of them are willing to see more brands unless they believe in your brand.
Manufacturers want to improve their sales channels, the cost is also huge.
This time, some large-scale home appliance manufacturers may be out of the control of channel operators, and ordinary enterprises are still unable to escape the law.
Li Dong thought for a while and found that this policy should be more beneficial than harmful to himself.
In particular, the first batch of four products enjoying the subsidy policy of home appliances, including the existence of mobile phones!
Color TV sets, refrigerators, mobile phones and washing machines are only now enjoying subsidies.
Oppo's second mobile phone will soon be on line, but because the second mobile phone adds a lot of functions and some hardware.
The cost has risen. A few days ago, when Chen Yongming communicated with Li Dong, he wanted to set the price at 3999 yuan!
It's not a few years ago. At that time, mobile phones were expensive, and 4000 price mobile phones were nothing.
However, with the increase of mobile phone manufacturers, the number of Shanzhai mobile phones has increased, and the market competition is more intense.
At this time, the general new mobile phone, but also a new mobile phone produced by well-known manufacturers, the price generally hovers around 3000.
Oppo mobile phone is not famous, until now has only released a new mobile phone.
Second, if you go up to the price of 4000, I'm afraid there won't be a big market, even if the gimmicks of smart phones are very enough.
Don't forget, in the first half of the year, the iPhone 3G was launched, and the price of 16GB in Europe and America was only $300, about 2000 yuan.
The issue price of oppo is 50% higher than that of the other party. How many people can accept it?
Of course, the price of 3999 is indeed high. Even if the cost rises a little, as long as large-scale production is carried out, it is not necessarily high. Chen Yongming is still in a bit of a hurry.Li Dong and Chen Yongming discussed for a while, and finally set the price at 3199.
If at this time, you can enjoy the national subsidy policy, the price will directly fall below 3000 yuan.
The first intelligent machine in China, with many functions and moderate price, must be acceptable.
After all, even the old mobile phones are now around 3000. Smart phones sound like they are bigger, but they can be below 3000.
As far as the policy is only aimed at rural market towns, it is not a big problem.
That's right. There are too many gaps.
City people, who have few rural relatives, really want to buy, borrow the ID card account book of relatives, it is not difficult.
Of course, some people don't care about this subsidy. In any case, if they really care, there will be a way to solve it, but they are not afraid that they will not enjoy the policy.
Oppo mobile phones sell well, and Li Dong's mobile terminal layout officially began.
He doesn't care about the money made on the mobile phone. The key is the development of various industries in the distance.
In addition, the new mobile phone has a code scanning function.
It can be said that because of the existence of two-dimensional code, mobile payment has become a simple pronoun.
Without this function, mobile payment is too complicated.
Even in the distance, although Wan cartoon has made many improvements, it is still very troublesome, especially in the case of wrong accounts and fraud.
But once you have the scan code function, plus the existence of the balance account, that mobile payment, will soon be able to promote open.
The more he wanted to go on, Li Dong felt that the policy of home appliances going to the countryside would help him a lot.
Also, Lao Huang's daughter-in-law came to find Qi Yunna, hoping that both sides could cooperate.
Maybe, it's an opportunity and not necessarily.
Taking advantage of the changes in the home appliance industry, they took over the other party's online channels. The trend is that they open up the market for themselves online and offline, which is much stronger than that of a remote company.
Of course, it has to be discussed in person.
While Li Dong was pondering, Sun Tao continued: ”the new policy has not come down yet, but I heard that it is not fully spread out, it is a pilot project in some areas.
Let's not go to Jiangli. I'll ask you if we go to Jiangli.
Lu Province, Henan Province and Sichuan Province seem to be the first batch of pilot areas... ”
Li Dong suddenly woke up, surprised: ”Jiangbei is not in the pilot area?”
”Well, it's probably the case, but it hasn't been officially decided yet.”