Chapter 1031 (1/2)

For fear of misleading Li Dong, Li Dong provoked a war of e-commerce.

Liu qiangdong, who had been preparing to hide a little bit, after a little consideration, continued: ”I don't mean to fight now.

In fact, at this stage, the e-commerce market is not very mature.

In order to make the e-commerce market more prosperous, a hundred flowers are needed. ”

Li Dong, smiling and waving his hand, said, ”Liu Zong, don't misunderstand me. I'm just saying it casually.”

Liu qiangdong smiles bitterly, who believes you!

Without further entanglement with this topic, Liu Qiang said, ”since Mr. Li wants to hear my opinion, I'll talk about it.

I have always believed that the consumer goods industry is actually a sugarcane.

The value chain of consumer goods industry can be divided into ten links.

”After sales, marketing, marketing, marketing, marketing, marketing, marketing, marketing, marketing, marketing, marketing, marketing, and marketing.”

Li Dong became interested. He seemed to have heard of it once before, but he didn't do it in his previous life, and he only heard a little.

This should be Liu qiangdong's ”ten sugarcane” theory.

Liu qiangdong didn't need to answer Li Dong's words, and continued: ”and the top five of these ten links belong to brand merchants.

The last five belong to retailers.

The market law leads to the profit of the industry and brand, both want to be fixed at a reasonable level.

How to explore greater value at a fixed profit level?

Profits have been dug deeply, costs have fallen, profits have risen and competitiveness has been strengthened.

At that time, we will have the strength and qualification to challenge any opponent. ”

Li Dong nodded his head and said, ”this is the truth. I have considered it before, but it is not as detailed as Liu always said.

You go on. I don't think I've come here in vain

Liu qiangdong was praised by Li Dong, but Liu qiangdong was also a little proud. He suppressed his pride. Liu qiangdong then said: ”I want to dig deep into the profit point and expand the competitiveness.

Let's start with these ten links!

This is just like a cane has ten knots. If you want to maximize profits and core competitiveness, you need to eat more sugarcane.

Now, the average retailer can't even do the last five links.

They can only participate in marketing, trading, warehousing, there are individual enterprises, even warehousing can not do.

Ten cane, they can only eat three, the profits are shared by others.

Low profit, weak competitiveness and weaker brand effect will lead to the elimination of the market sooner or later.

Far away now has achieved four points, marketing, trading, warehousing and distribution.

You have a sound logistics system and are building a nationwide warehouse center. You have two fifths of ten sugarcane sections.

However, your after-sales system has not been established and perfected.

Your product R & D and brand building rely on brand makers.

Even the basic pricing power is not in your hands or mine.

The price of our products is not set by us, but by the brand.

They give us a discount so that we can carry out activities and promote sales.

If we don't give us preferential treatment or even cut off our supply, we will be in a bad mood.

If you want to be the pioneer of the industry and the leader of the industry, you need to eat more sugar cane.

If one day, we eat all ten sugarcane, then we have the whole market.

At that time, what is treasure digging?

If I want to fight a price war, I will fight a price war. If I want to arouse the tide, I can do whatever I want to do... ”

”Monopoly!”

At this time, Li Dong suddenly said two words to Liu qiangdong's words.

Li Dong didn't pay much attention to his theory of ”ten sugarcane”.

Today, after listening to Liu qiangdong speak in person, Li Dong immediately understood the potential meaning.

Be the monopolist of the market!

What else is more profitable than monopoly?

What else is more competitive than monopoly?

Liu qiangdong said a lot, in fact, he wanted to be a monopolist.

Even when he said this to Li Dong, he had the intention of instigating him to do it.

If Li Dong really wants to do this, he will surely encounter numerous enemies and disperse his energy.