Chapter 977 (1/2)

As soon as Li Dong returned to the company, Bai Su welcomed him.

As soon as he thought of it, Li Dong said, ”let general manager Liu come to the office.”

Bai Su didn't dare to ask again. He nodded to inform Liu Hong.

Seeing this, Shen Xi said, ”don't get angry when you come back...”

”Yes.”

”I'll go first. There's something else for the foundation to deal with.”

”Well, you go first and have dinner together in the evening.”

……

Less than five minutes after Shen Qian left, Liu Hong came in a hurry.

Just about to speak, Li Dong said, ”sit first. How about the technology in the distance recently?”

Liu Hong found a place to sit down, and hurriedly reported: ”everything goes well. On the microblog side, several small activities have been launched recently, and the effect is good. The number of registered people is close to 150 million.

In addition, the English version is almost ready. We are ready to land in the North American market in October.

PP recently, we have developed a series of expression bags, which enrich the space content and add personalized dress up

There are also games, DNF online has achieved excellent results, several other games are in the internal test, the farm has also been updated

Video website Here's the tourist... ”

Liu Hong explained the situation roughly. Half an hour has passed.

Li Dongguang didn't listen to it until he finally said, ”where's the mall?”

”This side of the mall...” After a pause, Liu Hongdun said: ”generally speaking, it's not bad. Mr. Tan is worthy of being the founder of eBay and the veteran of the e-commerce business.

During the transition period, the turnover of the mall did not decrease, but increased.

Especially this time, we have reached an agreement with many partners. Next, I think the mall will have a period of rapid development. ”

Li Dong glanced at him and wanted to know if this was his sincere words.

But looking at his expression, it is obvious that he is serious.

Li Dong frowned: ”but the performance of the mall in recent months has declined dramatically. In five months, even with wanjia.com, the revenue is only 23 billion.

The amount of money spent has reached 34 billion. ”

Liu Hong finally knew what Li Dong meant. He couldn't help laughing and crying: ”Mr. Li, it's sure that we are one step behind in comparison.

However, the performance can not be compared with the revenue alone. The proportion of the C2C is too large. It is not a merchant, but the performance achieved by tens of thousands or even tens of thousands of merchants.

We are not the same. Most of our performance belongs to the self operated business of our mall.

The self operated business of the mall and wanjia.com will generate nearly 18 billion revenue, which is less than half a year.

In addition, in June, it will exceed 22 billion.

In the whole year, the revenue is close to 50 billion yuan. In this respect alone, our profit can reach more than 2 billion yuan.

And dig treasure, his C2C is actually not making money, probably can maintain balance of payments.

And their B2C mall, tmall mall, in the whole year, I'm afraid that the revenue is about 5 billion, and the net profit is about 200 million.

There is no comparability between the two sides. The purpose of digging treasure is to expand the market first and then make profits.

They could have done it without us.

But now with our distant competition, he now wants to expand the market only by more people, which is not generally difficult.

So C2C business, in fact, has become a chicken rib for Taobao... ”

Li Dong interrupted: ”no, you said to expand the market, C2C still has advantages, at least we can't compare the price.”

Liu Hong nodded his head and said: ”it's true, but since last year's crackdown on counterfeit goods, their individual merchants have a bad reputation.

With the development of the economy, I think their business will decline sharply in a few years.

And seizing the market is not just about low prices.

Their logistics is not good, the business attitude is different, it is difficult to safeguard rights, there is no comparison, that's nothing, everyone doesn't care.

But now we have a comparison, that is, intolerable mistakes.

In our mall, since the merger of wanjia.com, with the further exploration and experiment of o2o mode, although the effect is not obvious, we have accumulated word-of-mouth.

Mr. Li, we don't have to rush for a while, we have to surpass each other in revenue... ”

Originally, Li Dong was ready to get angry, but Liu Hong said a few words, but Li Dong agreed with him.

Take a look at this guy again. Liu Hong has experienced a lot in recent years, and seems to have grown up.

On the contrary, it's myself. Some of them are too anxious.

Compared with the total revenue, the distant shopping mall is indeed not comparable to the treasure. It is profitable, word-of-mouth, the laying of logistics channels and after-sales service. In fact, it is better than taking out treasure in the distance.

It's not that the distance is really such a cow. The key is that the shop where the treasure is dug is big and there are many people.The concept of tens of thousands of shops is tens of thousands of owners.

If you want to do something, you have to deal with these individual merchants first.

Whether it is activities, or after-sales, or even the laying of logistics channels, we have to get the approval of these people.

Sometimes, once an activity is done, it will take a month or two to prepare for the treasure.

Ma Yun had come up with the idea of opening a shop free of charge. It was a golden idea, which brought a lot of benefits and opportunities to dig out treasure.

But now, the economy has gradually developed, and the demand of the masses has become higher.

In the past, we didn't care about the real products or fake products, and we didn't care how fast the express delivery was.

However, when we wait far away, we will give a promise, crack down on counterfeit goods strictly, speed up logistics, and provide after-sales service

There is a bias in consumer psychology.

Different from Jingdong's rise a few years later, there were still some twists and turns. After all, at that time, taking out treasure had been deeply rooted in the hearts of the people, and tmall mall began to grow bigger.

At present, tmall is not big enough, and Taobao has not been deeply rooted in the hearts of the people. After all, the distant place has been rising since 2006, and the treasure digging has only been on fire since 2005.

Just a year later, there are physical stores in the distance to help expand their fame. It's not so mysterious to say how popular the two are.

The brand did not win the hearts of the people. Instead, it was ambushed several times from afar. Although it was similar to the performance of previous generations, its influence was not the same.

In addition to the performance, the distance has actually not lost to the other side.

Thinking of this, Li Dong said: ”anyway, it is also a fact that they earn more than us. You should pay more attention to this matter.

The gap of more than 10 billion is a weakness after all.

Other people don't care how you calculate. If you grasp this point, you can overtake us in name.

We have to prepare for a turnaround this time around the arrival of July 18.

Our suppliers will strongly support us this time. After all, they are also bothered by counterfeit goods and want to teach them a lesson.

Chances are rare. You have to learn to seize them.

In short, I don't force you to surpass them in revenue this year, but it can't be too different! ”

Liu Hong said, ”I understand. Mr. Li can rest assured that we will plan well this time, and we will not let you down.”

”Well, that's the best. By the way, the Olympic Games is about to start. We have also got the right to network broadcasting. We can make money sooner or later, even though we are paying for the video business.