Chapter 923 (1/2)

It's decided to go to war, and the next step is preparation.

Now we have experience in this kind of war from afar. We all participated in the last war with Sugo.

After discussing for a while, Sun Tao finally said, ”if you want to defeat Carrefour, you have to start from two aspects.

First, price war, business war is the only magic weapon.

And at this time, we have a greater advantage in price war, after all, consumers have resistance psychology.

We come out at this time, easy to win the favor of consumers.

Even Carrefour is fighting a price war. As long as the price is not much more favorable than ours, consumers will not take the risk of offending the public to choose Carrefour at this time. ”

Everyone nodded, price war is the biggest means of commercial war.

”Second, cut off Carrefour's supply channels as before.”

As soon as Sun Tao said this, Chen Lang said, ”I'm afraid it's not easy. Last time we had a chance because of boss Qin's help.

Moreover, many of Carrefour's channels are foreign channels... ”

Sun Tao shook his head and said: ”there are foreign channels, but they are not the mainstream. The real channels are still on the domestic side.

As for cutting off their channels, it seems difficult. In fact, we should not forget when it is.

When the whole people are angry, as long as they are properly guided by public opinion, those suppliers may not be able to bear the pressure and choose to be removed from Carrefour. ”

Public opinion guidance is a big killer, but it is mastered from afar.

In politics, we should not set foot in too much distance.

However, in business, people naturally do everything possible.

It is very likely that something will happen in Sun Tao's words. At present, if the public opinion draws a little bit, some domestic suppliers may fall back.

The channel has been cut off, the public is boycotting it, and it is being suppressed from afar.

If several aspects are carried out at the same time, Carrefour has a high probability of failure.

Of course, it also depends on the strength of the other party's persistence. If the other party does not give up and has strong capital support, it may not take advantage of the distant side in the end, and lose a lot.

But in business, there are not many business wins.

We have to take risks in everything, and we haven't discussed it too much.

……

The strategy was agreed, and others mobilized.

Li Dong didn't stay in the company for a long time and went straight back to the courtyard.

In the courtyard, Shen Qian is talking to Zhou Yawen.

Since Zhou Yawen came to train Xiaoshi at the end of last year, the situation of Xiaoshi is getting better and better.

Up to now, little stone talks and normal children are no different.

Seeing Li Dong, Zhou Yawen quickly greets, Li Dong smiles and nods.

Zhou Yawen saw that she didn't stay in the yard more, holding a small stone playing on one side and went out for a walk.

When she was gone, Shen Xi asked, ”has it been decided?”

”Well.”

Li Dong also told Shen Qian about the war with Carrefour.

Shen Qian doesn't have any opinions, but reminds Li Dong that Carrefour is Carrefour and the others are others.

It's OK to fight Carrefour, but Li Dong had better not make more comments on other events.

Otherwise, if we can't borrow the potential, we may lose all our advantages.

Li Dong thought about this later, and felt that Shen Xi's words were also reasonable.

Although there is a tendency to push and help Carrefour in the war, we have nothing to say about the normal business competition.

However, once the political inclination is used to suppress Carrefour, it is likely to cause unnecessary troubles.

At present, there are natural advantages in the distance. Li Dong thought about it for a long time, and finally decided that it would be better not to embellish the snake.

As they spoke, they sat down on stone chairs.

In April, the weather turned hot and the stone chair was not cold.

Shen Xi sat down and said, ”don't think about supermarkets in the sky. It's not just supermarkets in the distance.

You should pay more attention to financing. In addition, there is oppo. Before that, you were eager to take the shares of the other party.

Now oppo has released its first mobile phone. You don't even ask.

You've been talking about mobile terminal strategy before. Now that you have an idea, you should pay more attention to it... ”

Li Dong didn't speak. He leaned directly on her leg and closed his eyes for a rest.

Shen Xi was helpless, but she didn't say much. The courtyard suddenly became quiet.

After not knowing how long, Li Dongcai said: ”there are too many things recently. The mobile strategy is not urgent. We still have time to prepare.

Let's start with the supermarket first. At the previous annual meeting, I said that the supermarket should be the first. This is not an empty shot.

This year's opportunity is rare. The supermarket is in a stable position, so it is much more convenient for us to do anything in the future.

Whether it's the Internet or the mobile end, this thing is not so solid.Supermarkets are different, and that's our way out. ”

Li Dong then apologized: ”there are too many things this year. I'll deal with some things when I'm free. Don't worry, it won't be too long.”

Shen Xi understood what he was saying and did not reply.

She didn't speak, and Li Dong didn't say any more.

The courtyard continued to sink into silence.

……

On April 9, preparations for the publicity of the event began in the distance.

This time, it is more targeted from afar, and the activity areas are all the areas where Carrefour stores are located.

Carrefour has more than 40 stores in East China.

They are mainly concentrated in Jiangsu, Zhejiang and Shanghai.

The strength in Shanghai is not strong in the distance, but the strength in Jiangsu and Zhejiang is one of the best.

Li Dong is going to focus on breaking their defense lines in Jiangsu and Zhejiang.

As long as we break a little bit, other places will be easy to handle.

……

Many people have paid close attention to the promotion activities in the distance.

In addition, the recent online spread of the boycott storm, suddenly let many people realize what Li Dong wants to do.

Huarun Wanjia.

Hong Ji frowned and hesitated.

Seeing his hesitation, the middle-aged man who had just reported to him said in a hurry: ”Mr. Hong, this opportunity is rare!

We will take the initiative from afar, and we will follow suit at this time. There is great hope to defeat Carrefour and even the whole foreign-funded group.

It's hard to say in the whole country. At least in East China, if we join hands with distant places, other people must not be rivals.

As long as we win this time, we will share the whole East China market equally with distant places. The market share may double and Huarun Wanjia's position will be more stable. ”

Hongji interrupted: ”but now is not the right time, we are shooting now, easy to be criticized.”

Hearing this, the middle-aged man was a little annoyed, but he still pressed down on the fire: ”Mr. Hong, people say that we are enterprises, not government agencies.

Carrefour is also the same. It is just an enterprise and has a competitive relationship with us.

At this time, I don't think it is too much for us to engage in normal business competition.

Moreover, we are not the leader of this matter. We are the first one to start the war from afar... ”