Chapter 865 (2/2)

Our mall has accumulated a lot of fame. It's said on the Internet that you can buy a brand far away, and you'll find treasure only when you're cheap.

Now, the self-employed who are paying for the treasure are out of service in East China. It's useless to expect the mall to be strong.

I guess the old horse must be jumping in anger now

……

Lin'an.

Ma Yun didn't jump.

In the conference room.

Ma Yun has been staring at the ceiling in a daze, and the executives beside him are all shivering.

The snow lasted for nearly a week, and their hopes of stopping the snow were shattered.

Now, the business of digging treasure in East China is less than 30%!

30% what concept!

In the past, their daily sales in East China reached more than 60 million, and in the peak sales season, it was more than 100 million.

It's no surprise that the sales industry has reached 200 million in the snowy season, when consumers are most dependent on online shopping.

But now, their business in East China has been continuously compressed, leaving less than 50 million shares.

This is not the peak sales season, nor the impact of heavy snow.

If calculated, at least more than half of the market share has been lost.

Just a few days ago, the defeat was like a mountain fall, which was particularly obvious on the body of digging treasure.

For a long time, Ma Yun came back to himself, lowered his head and some doubts: ”is the third-party online shopping platform really unworkable?”

The reason why Taobao suffered losses this time was that a large number of individual merchants suffered losses.

If all follow the mall model, manufacturers unified delivery, large-scale business, logistics is not unable to support.

But it is those self-employed people from all over the world that make the treasure out into a crisis.

Everyone's distribution is too scattered, scattered to the logistics company is not willing to go to those places to pick up the pieces, the trouble does not say, money is not much.

For example, the probability of e-commerce problems such as Taobao Mall, distant mall, and Jingdong is small.

Jingdong, in particular, has not yet built its own logistics system.

But even so, they can be self-sufficient relying on their own logistics system.

Only dig treasure, the boss of the industry, the boss of Huaxia, the boss of Asia, is in trouble at this time.The problem is that Ma Yun has always been proud of the huge individual business community, which has to make him have a wisp of doubt about himself.

Is your own development route really right?

When Ma Yun was puzzled, an executive sitting next to him said in a voice: ”Chairman, there is no problem with our planning!

Heavy snow is only a special case, not the whole.

When we beat eBay and all our competitors, we relied on our huge group of individual merchants.

The reason why the present problems arise is to return to the nature of the problems.

All this is actually a logistics problem. If our logistics system can be the same as that in the distance, this kind of thing will not happen.

Shunfeng, Santong logistics companies, are not familiar with the white eyed wolf.

If all our businesses are in the charge of rookies, will we refuse at this time?

No!

Therefore, it is also correct to develop self operated logistics.

In the early stage, we were confused by Li Dong. It was undoubtedly wise for the chairman to decide to set up rookie logistics.

Now, rookies have not formed combat effectiveness. On the one hand, it is the nature of rookies on the other hand, or relying on several other logistics companies.

Chairman, what we need to consider now is to create a rookie who belongs to us and really belongs to us, rather than relying on Shunfeng, three links and one access! ”

As soon as this was said, many people nodded in agreement.

Immediately there was humanity: ”Chairman, I agree with this point.

We are right in the mode of taking out treasure and the mode of shopping mall, including self operated logistics mode.

But we are too anxious, eager to form combat effectiveness, eager to compete with distant logistics, so we introduced several other express companies.

And these people, and we may not be the same heart, from the downwind a few outage can be seen.

Adversity shows the heart of the people. This time, we have gains and losses. At least we have a clearer road ahead.

If the East China market is lost, it will be lost. Not all of them will be lost. At least more than half of them will be retained.

When we were founded, eBay occupied 80% of the domestic market share, so what?

Chairman, Ali's road is right, so is the way to dig treasure. The only mistake is that time is not on our side! ”

Ma Yun is not an ordinary person. The reason why he questioned himself was that this failure was too abrupt.

As soon as the employees said that, Ma Yun returned to the original state and said with sharp eyes: ”good! We are on the right path! ”

”When I set up a rookie, I thought it would save a lot of costs and open up the market quickly.

But now, I know I was wrong.

It's not Ali's fault, it's not my fault, it's my fault.

The success of these years makes me a little bit forgetful, and makes me ignore the most fundamental point.

Only one's own strength is one's own, and other external forces can only be borrowed and cannot be relied on.

This time, we failed in the East China strategy. It's OK. The failure is not terrible. It's good to know why we failed.

If we are afraid, we are defeated, and we still don't know how to lose. This is terrible.

Where we fall, we have to get up.

Rookie logistics will continue to invest in the establishment of our own team, of course, now we do not need to kick out the other several.

When we have the scale and the capital, it's not too late to kick them out

Seeing that Ma Yun recovered his fighting spirit, everyone was relieved.

Ma Yun is Ali's soul. If he has doubts and vetoes, how can he go on the next road?

Li Dong, a distant rival, can only be defeated by the chairman.

People seem to go back to a few years ago, when Taobao was just established, and there was the mountain of eBay ahead.

However, the final victory belongs to them.

They don't believe that the failure caused by a heavy snow is just a failure. Does the snow assist Li Dong every day?

As long as Ali makes efforts, sooner or later, it will defeat the distance like eBay!

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