Chapter 848 (2/2)

Lao Yang is no stranger to us.

If you want to say it's strange, it's probably Li Dong.

Li Dong is young. He is different from the old guys like us. In recent years, we have been driven forward like a firecracker. In a flash of time, we are left behind.

It's rare to see you before. After that, we are all friends and comrades in arms. Li Dong, how about saying something? ”

Li Dong said with a bitter smile: ”Mr. Feng...”

”Lao Feng! If you can't call it out, it's called Professor Feng. I like professor's name. Don't mince it. What are you afraid of? You're better than most of us. Come and give us some advice. ”

Feng Lun said a few words with a smile, which seemed more intimate than last night.

Last night it was social, but today it's different.

It's social. In fact, the relationship needs to go further.

In China, there are all kinds of circles, and many times, we all rely on the power of the circle to save their lives.

It's easier to find like-minded friends here.

The Chinese students' Association is one of the top circles of this kind.

Others, such as Taishan club and Entrepreneur Club, are the top circles, and most of them overlap.

After all these years, there are not many new faces.

A few years ago, when Internet enterprises rose, there were many Internet giants. Now, with the gradual stabilization of Internet enterprises, there are fewer and fewer new faces.

And there are few top business giants like Li Dong who have not yet entered the top circle.

After Feng Lun finished, Liu Chuan Zhi on the side also said with a smile: ”Li Dong, tell us a few words. Let's have a good start and let's see the new ideas of the post-80s generation. ”

Other people also began to coax. Li Dong felt helpless and said, ”the key is that I don't know about this stubble, and I haven't made any preparations...”

”What are you going to do? It's not a meeting. Let's talk. You can say what you want to say, Lao Yang, Yajun, all sit and do what they stand.

When you enter the door, you are all our own people. No one will treat you. You can find a place to sit.

We all listen to what Li Dong said. In recent years, we are the old guys who have rigid thinking.

Now let the young people talk about it and see what enlightenment it has for us. ”

After Feng Lun finished, Wu Yajun and others were not polite. They found a seat and sat down. Then they coaxed Li Dong to have a chat.

Li Dong rolled his eyes. Before, everyone was still in a group downstairs, so he defected?

Since everyone was so enthusiastic, Li Dong didn't go on affectation.

Just chatting. I don't know how many meetings Li Dong has held in recent years. I'm still afraid of this.

With a slight cough, Li Dong said with a smile, ”then I will make a fool of myself in front of you today. If you want to talk, you can't be so casual.

I'll start with the supermarket today. ”As soon as he said this, many people showed their interest. Wang Zhongnan even said with a smile: ”Li Dong, tell me about it. Listen to your opinions. To tell you the truth, if I hadn't left Bailian, I wouldn't have come here today.

But now that I'm gone, I'm a spectator.

From an onlooker's point of view, I'd like to hear what you think of the domestic retail industry. After all, the retail industry has a lot to do with it. Guangming is inseparable from retail. ”

”Brother Wang, I'm sorry, but I don't have much insight. I'd like to talk about my views on domestic retail enterprises.

Speaking of retailing, it has existed since ancient times.

In ancient times, the peddlers, barely included in our retail business, sold some necessities of life

I don't mean to prove anything by saying these things. I just want to say that the retail business in our country started very early and is no later than that of any other country.

But now in the international community, why is our Chinese retail enterprises in an extremely embarrassing position?

Can't go out of the country, do not do much in China, on the contrary, by some outsiders, latecomers seize a large number of markets? ”

Wang Zhongnan couldn't help but say, ”why?”

Li Dong said with a smile: ”first of all, I want to say the first point, overemphasizing national brands!”

Wang Zhongnan was stunned for a moment, and the others were also stunned.

What is this?

It's no problem for other people to say this. The key is that Li Dong says this, it's just self-control.

Among the domestic retail enterprises, who will play the national brand?

Li Dong didn't care what other people thought. He continued: ”don't listen to me. What I'm saying is that we overemphasize national brands, and the emphasis is on over two words.

Since China's accession to the WTO, China's market has been in line with the international market.

In the era of global economic integration, any enterpriser with foresight should understand that it is global strategy at this time.

National brands, in fact, seem a little narrow at this time.

I don't deny that national brands are bad, but ask yourself, are you really trying to defend national brands?

This is not true, and because of this atmosphere, the national brand has not become our advantage, but has become a kind of restriction.

All of us are fighting for the banner of national brands. As a result, in order to prove our determination and uniqueness, various promotions, price wars, and internal friction are fighting each other

What's the result? It makes our products more and more shoddy.

Because the price is too low, we will lose money if we don't control the cost.

At the end of the day, all of us lost confidence in national brands, which led to a mentality that foreign goods are good.

Are foreigners really better than us?

What a fart!

It's us who ruined this good card. I'm not just talking about retail, but all walks of life.

……”

”Second, we have always confused the concept that” made in China ”is not equal to” created by China ”.

That's why we have problems with our positioning. It's not to say that things made in China are ours, and the money is earned by us.

”Creation” involves one thing, that is, the concept of ”complete product”.

From Huaxia manufacturing to Huaxia creation, it can not be simply understood as technical problems, scientific research problems, or capital problems, talent problems.

This is actually a kind of enterprise management concept, business model, and the construction of corporate culture.

Why can't we compete with those foreign retailers?

As a result, we can only drink soup in the back, and they eat meat in front of them... ”

”Third, our retail enterprises are small in scale, low in concentration and extremely scattered in resources...”

”Fourth...”

Li Dong talked at length for about half an hour.

Of course, there are many of them.

After all, the first time I met with you, I didn't have any preparation. I just chatted about the general direction.

As for the specific implementation and change, this involves the next step strategy of the enterprise, not to mention that Li Dong does not have a clear plan, even if there is one, he will not say it.

However, many people are also interested in these general issues.

Li Dong said that retail, in fact, these theories can be applied to any industry.

As soon as his voice dropped, there was another round of applause in the conference room.

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