Chapter 824 (1/2)

Because Li Dong didn't understand, Hu Xiaorui explained for a long time.

In addition to the cost of television broadcasting rights, there are also costs such as advertising placement and network broadcasting rights

Hu Xiaorui spent more than 100 million on a TV series. Li Dong felt that he spent a little more money than others.

However, in the industry, ”step by step startle” has long been fired.

In 2007, it cost more than 100 million yuan to shoot TV series. I dare not say that there is no, at least it is very few.

A newly established film and television entertainment company dares to invest such a large sum of money in a TV play. Some people in the industry are waiting to see jokes, while others laugh at Hu Xiaorui's stupid money

Of course, it is not all contempt.

Willing to invest, willing to propagandize, the quality is not bad, although ”step by step startle” has not yet been completed, many people think that this film will certainly be a big fire.

These days, as long as you are willing to give up blood, unless things are really bad, otherwise the general effect will not be too bad.

Li Dong doesn't care about these things, so he doesn't know that many entertainment film and television channels and newspapers and magazines have frequently reported and publicized ”step by step”.

After introducing the market, Hu Xiaorui returned to the main topic and said, ”because we are a costume drama, there are not many advertisements that can be implanted. However, because we have invested a lot, the manufacturer thinks we should be able to do so, and the price given is not low.

A total of four or five products are interspersed, and the advertising revenue is almost 10 million.

In addition, it is the cost of the first broadcast right. Jiangbei satellite TV has offered a price of 120 million episodes, which is of high sincerity. It is considered to be the top among the broadcast fees of ancient costume drama in recent years.

However, there is a higher price, Xiangnan satellite TV that side opened 150 million sets of prices.

They even promised to help us operate the international copyright.

As long as our ratings can meet the requirements, they will fully operate and contact with overseas countries. At that time, we will probably have overseas copyright income.

In addition, Sohu Video also contacted us once, hoping to win our network exclusive broadcast right... ”

Li Dongwen said: ”don't worry about the right of network exclusive broadcast. This one will wait. Anyway, it hasn't been shown yet.”

Although there is no video website far away, Liu Hong is stepping up preparations.

Next year, it's almost time to go online.

Li Dongzheng is worried about what way to attract users, ”step by step startle” just came out.

As a barely phenomenal TV series, the Internet click through rate of ”step by step startle” in the previous life is not low, let alone the TV series in ancient costume which is not a big fire yet.

Hu Xiaorui is a real big money, spend hundreds of millions of dollars to shoot the TV series, even if Li Dong did not watch, also know it should not be too bad.

Although the new online video website may lose some users.

But what Li Dong needs is not only the fire of TV dramas, but also the construction of network channels.

As for the East Star Entertainment side, ”step by step startle” is just the beginning, last time Li Dong let Hu Xiaorui prepare to shoot three TV series.

Both the legend of Zhen Huan and langyabang are more popular than the thrilling step by step. After several TV dramas, the video website is almost accepted by the public.

At that time, we will plan a few more variety shows.

Li Dong said so, Hu Xiaorui also has no opinion, nodded: ”then I refuse Sohu there.”

”Well, by the way, how much does Sohu charge you?”

”Online video is not paid by the number of episodes. It's the right to play the whole TV series. The price is not too high, but it's not low. It's 10 million.”

At this time, the video website is not so popular in the future. It is not low to open 10 million yuan.

However, if the set is less than 30, it is not too much.

Other Li Dong doesn't remember. He only remembers that there was a TV play called Ruyi Zhuan, which was finally won by Teng Xun for more than 800 million yuan.

It doesn't matter whether there's a trick or a show on both sides.

However, in the next few years, it was common for video websites to purchase TV series' exclusive rights.

Now it's still 2007, and Sohu is not too low.

Li Dong thought about it and then said, ”well, the first broadcast right plus the network exclusive broadcasting right and advertising placement, the three revenue seems to be only about 70 million. Can the second round of broadcasting recover the cost?”

Hu Xiaorui confidently said: ”sure! Anyway, I think our TV shoot is very good, if it is very popular, the second round of broadcasting costs will not be low.

Sometimes even the second round costs more than the first round... ”

Speaking of the end, Hu Xiaorui and some accolades said: ”even if you lose, you should not lose much. Now we can recover the cost of 70 million yuan, and my 120 million yuan also includes the acting expenses of our artists.

They are all our contracted artists, and they are also our resources.We will draw half of the performance fee, and the actual cost is about 110 million.

If it's 40 million yuan, it should be recovered later? ”

Li Dong Wen Yan nodded. Even if he couldn't get it back, it should not be much worse.

After all, it's the first TV series to shoot completely by myself. Even if it's losing money, it's OK to have a reputation.

Thinking of this, Li Dong said: ”let's promise Xiangnan satellite TV. Although Jiangbei satellite TV is our local TV station, we can't do business at a loss.

If the international copyright operation goes out, it is calculated in US dollars, and tens of millions of dollars is not much.

There is also a piece of network exclusive broadcasting rights. You don't have to sell them out for 20 million yuan from afar. ”

”Well, you can take it if you want to...”

Before Hu Xiaorui finished speaking, Li Dong frowned and interrupted: ”I said that business is business, and the company is not a family. I don't think it's too expensive to add 20 million yuan. It's just when a phenomenal TV series is in need of fame when we are preparing to build a video website from afar. At this time, 20 million yuan is nothing to us. ”

Hu Xiaorui wanted to say something more. Li Dong said with a smile: ”public is public, private is private. Otherwise, if it goes on like this for a long time, we will lose money every day, and the East Star Entertainment will not go on.

If the company wants to open a long business, the account must be clear.

What's more, East Star makes money, and I make money. It's up to me. ”

Hu Xiaorui drum mouth, a good while before nodding: ”that's OK.”

Li Dong saw this with a smile. Instead of saying more, he said, ”I forgot to ask, who is the leading actor and heroine in the movie step by step?”

”Oh, it's Wu Qilong and Liu Sisi...”

”Cough, cough...”

Hearing these two names, Li Dong suddenly coughed. His ability to correct history is really powerful and incomparable!

He promised that he had never commented on actors.

However, after a change of time and space, Li Dong didn't expect that the two men and women would play the leading role. This is also a coincidence.