Chapter 787 (1/2)
August passed in a flash.
In September, it's time to harvest from afar.
On September 1, remote group and Longhua group jointly held a press conference.
On the same day, Longhua square held a naming ceremony.
As the leading shopping plaza in Pingchuan, Longhua Plaza is not only famous, but also known as the facade industry of Longhua group.
However, it was unexpected that Longhua group sold Longhua Plaza!
At the press conference, reporters asked questions one after another.
Some problems are very acute, especially for Longhua group. Some reporters asked bluntly: ”Mr. Xu, Longhua Plaza has been operating well for three years.
Does the sale of Longhua Plaza by Longhua group mean the failure of Longhua group in commercial real estate?
In addition, I heard that the capital chain of Longhua group is in crisis. This sale of Longhua Plaza is also to relieve the pressure of Longhua group. Is it true? ”
Xu Shengzhe did not change his face and said: ”these two points you said must also be the doubts of many people.
First of all, I will answer your first question: is Longhua failed in commercial real estate?
When we built Longhua Plaza in 2002, we invested 500 million RMB.
Over the past three years, we have recovered more than 100 million yuan.
This time, we cooperated with Yuanyuan group, which acquired Longhua Plaza for 1.5 billion yuan. At this time, do you still think that we failed in commercial real estate?
In five years, 300% return. If this is also called failure, I don't think there are few real estate enterprises in China that can do better than us.
As for why we want to sell Longhua Plaza, the capital chain problem you mentioned is indeed partly due to it.
I do not deny this. In the past two years, Longhua has invested more than 8 billion yuan in su'an new city, which costs a lot.
Plus the expansion is too fast, cash flow is a bit tight.
There is no doubt that Longhua Plaza can be sold this time, but we should be able to meet the development of this issue.
In addition to the problem of funds, another point is the personal factor of general manager Li.
To tell you the truth, I'm not willing to sell Longhua Plaza. After all, Longhua Plaza brings us high returns.
Li and I are always friends.
Longhua Plaza is the first store and flagship store in Pingchuan. Mr. Li has special feelings for it. He has discussed with me several times whether Longhua Plaza can be transferred to him.
I have refused several times before. This time, we are a little short of funds. In addition, Mr. Li's offer also makes me excited. Finally, we have this cooperation. ”
Xu Shengzhe left all the questions to Li Dong, and no one asked Longhua again.
Reporters shifted their attention and asked Li Dong questions.
One of the most critical points is whether Li Dong thinks that the value of Longhua square is overestimated when he takes over Longhua Plaza by 1.5 billion yuan?
Another is to take over Longhua square, whether it means Dongyu real estate re enters the expansion mode.
We are also interested in whether the next expansion direction is residential real estate or commercial real estate.
Li Dong perfunctorily answered the previous questions.
A reporter asked, ”Mr. Li, recently, the group has made great moves and expanded rapidly in the retail field. Other areas have also expanded greatly. Can we afford this kind of expansion speed?”
Many people are interested in this answer.
Over the past year, they have successively entered Beijing and Tianjin, Hubei, Shancheng, Henan, and Shanghai, as well as Jiangsu, Zhejiang, Shandong and Jiangxi provinces at the end of last year, covering almost half of China.
This crazy expansion mode, many people are scared.
This is only the expansion of the supermarket field. In addition, logistics is also to create a thousand stores plan, as well as many storage centers and distribution centers are still under construction.
In addition, there are Sichuan Airlines, Southwest Logistics Center and education donation program.
As well as the e-commerce war that just ended not long ago, and now Longhua square, distant Logistics Park
This series of big moves can be said to shock the whole business community.
Many people say that when Li Dong is successful, he will be rampant and completely forget what it means to be steady.
If Li Dong did not accept personal interviews, the threshold would have been broken by reporters from all over the country.
Now some people have raised this issue, and naturally we have paid attention to it.
Li Dong didn't avoid it. He pondered for a moment and then said, ”the expansion speed is fast in the distance, which I don't deny. As for whether we can bear this mode and speed, I don't think I need to explain it more.
Since its establishment, it has always been impossible for capable people.
Apart from others, compared with other enterprises, I don't think there is a big problem with the expansion speed in the distance.
There must be small problems, but in the general direction, it's OK.Last month, a hundred stores in Jiangsu, Zhejiang, Shandong and Jiangxi provinces were put into operation, with remarkable results. After a month, the three places began to make profits.
This shows that the distant brand has been recognized by the public.
In the retail industry, Yuanyuan group is the first in the industry in terms of mode and service concept. In terms of scale, it can also rank in the top five.
And the speed of profit, we are not behind.
As a result, you should be able to understand why the expansion is so fast in the distance, rather than why the expansion is so fast in the distance.
If it is not for the public to accept the distance, it needs the remote group, and the remote group can not do this.
This is the result of retail sales. In other aspects, there are many users in the remote shopping mall. You can ask the users of the mall, how is our mall?
We are committed to create a most perfect business system, the mall to everyone is convenient, convenient and genuine!
All in all, what we do is to meet the needs of the public. What we want from the public is the core service concept that customers are God.
As for logistics and real estate, this is the case.
Last year, we all saw the several residential areas launched by Dongyu real estate. Now they have been completed. In terms of speed, after-sale and price, which of the following is Dongyu not ahead of others?
I'm not boasting, far away is better than other enterprises!
Other enterprises can not do the best, then we must do the best!
Other enterprises can not do the most perfect, we must do the most perfect!
As you can see, Mr. Xu of Longhua is here. He didn't contradict me when I said these words. Did he prove that everything I said was true? ”
Xu Shengzhe's mouth twitches, your sister's!
I retort?
I do not refute is to give you face, at this time I and you are more serious, these are the share.
Too lazy to take care of this guy's boasting, Xu Shengzhe did not answer.
It's ok if he doesn't answer. The reporters are very interested in what he hears. That's right for his appetite!
If you don't talk nonsense, is that Li Dong?
Now it's the best. Tomorrow's news report has materials to write. Li Dong raves that all businesses in the distance are the first, full of provocation.
The provocation of small people is not terrible, but the provocation of big people can be seen.
Today, Li Dong belittled the giants in the retail industry and the real estate industry. Even the e-commerce side also challenged them again. Some people will come forward to fight.
Once you meet the challenge, there will be a big show to watch.
After asking these questions, they came to the stage of platitude, and the reporters casually asked, ”how does Li always solve the problem of funds? Now there is a trend of listing in China. Has Mr. Li ever considered going public from afar? ”
”Capital is really a problem. In the past six months, the total amount of distant investment has exceeded 25 billion.
At present, there are some difficulties in the distance... ”
Before Li Dong finished speaking, many people got excited.
This is the first time that Li Dong confessed in front of the media. In the past, this guy was always ambitious. I didn't need money!
How long has it been?
Now this guy finally said that he was short of money. Besides, he was not short of money. People really thought that the bank was owned by their family.
In more than half a year, the total investment has exceeded 25 billion, which is no exaggeration. I'm afraid there are so many people who know about it.
They still doubt where Li Dong got so much money. Now they want to see what Li Dong thinks.
Li Dong, regardless of what others think, said: ”in fact, what I always want is to wait for the scale of 100 billion yuan from afar, and then raise funds, and then go public. In this way, we will become a giant in the industry.
It's a pity that a penny can't beat a hero.
Recently, we have begun to contact major investment institutions from afar. We may raise funds in the near future. If we go public, it is not yet time. ”