Chapter 775 (1/2)
With the consent of investors, the treasure soon began to fight back.
After a day's preparation, in the early morning of the 23rd, he took out his treasure.
First of all, several major portal websites appeared a large amount of advertising, and then the large and medium-sized websites have been taken out of treasure to occupy the home page.
In addition to advertising, several activities have been added.
Full reduction, special price, second kill
On the basis of the price reduction, Taobao lowered the commodity price again.
In addition, the activity of ”giving 10 yuan in cash for the first order” was also launched.
After gaining the advantage in price, taking out treasure again made the idea of logistics.
Now is still empty shell of rookie logistics of course not, but dig treasure has always relied on is not their own logistics system.
Within a short period of time, tuobao, Shunfeng and three direct links reached an agreement. In the name of rookie, several express companies covered some of the participating stores to carry out one-day delivery activities.
Although the full platform coverage can not be achieved, it can be partially covered, which also largely offsets the logistics advantages in the distance.
Overnight, the earth was turned upside down.
I think the war of e-commerce is coming to an end.
Who knows, until now is just the beginning. For a time, the whole Internet industry's eyes turn to the e-commerce field again.
……
It's 9 a.m. on the 23rd.
Far away building.
Liu Hong said: ”at 3:00 a.m., he made an announcement, and the daily sales exceeded 100 million. This announcement is obviously aimed at us. On the 18th, our daily turnover exceeded 100 million at about 6:00 a.m.
According to the current trend, the turnover of the treasure is likely to exceed 600 million today.
Once it reaches 600 million yuan, it will catch up with our advantages a few days ago, thus surpassing us. ”
In the first three days, the transaction volume in the distance exceeded 1 billion, and the treasure was 700 million.
If today's target of 600 million yuan is achieved and the turnover on the 22nd is added, the total turnover in five days will reach 1.5 billion yuan. However, the data has been falling down in recent days from afar. I'm afraid it is still a little short of reaching 1.5 billion yuan.
In addition, due to the strengthening of the activities of digging treasure, the speed of falling down from the far side is faster. If no response measures are taken, it is inevitable that it will be surpassed today.
Even after that, it will be suppressed all the time, and the one month promotion campaign will be completely suppressed.
Liu Hong's face was heavy, and other people's faces were not good-looking.
However, Li Dong was not satisfied and said: ”it was a long time expected to dig out treasure to fight back. I just didn't expect that they would react so quickly and be so decisive.”
Although Lao Ma is not satisfied with the speed of three days, it is actually compared with Li Dong.
Originally, in Li Dong's estimation, he took part in the promotion temporarily. He wanted to make up his mind to start the money burning war for at least five days.
Who knows that only the fourth day, the other side has begun to fight back.
Slightly pondering for a moment, Li Dong opened his mouth and said, ”we'll catch up with the activities immediately. We'll all follow in place when we're digging out treasure to fight for any activity!
In addition to the activities, we should also contribute in other aspects. ”
”Immediately arrange people to go to the AQSIQ, SAIC and consumer associations to complain, and the media will conduct public relations to stir up the issue of selling fake goods.
Of course, they can't just stir fry them. Let's draw us out for comparison. Don't help others advertise for free. ”
Hearing this, Liu Hong hesitated and said, ”in this way, don't they know what we have done?”
Li Dong sneered: ”don't we show up, they don't know that we did it? Since you dare to sell it, don't be afraid of me to expose it. If you have the ability, he will report me.
Anyway, I don't believe that it has no influence at all.
In addition, when things get to the hottest time, the star publicity on the East Star Entertainment side should be almost done, and then we will immediately start all-round publicity.
All in all, we should be able to pull back our weaknesses. ”
Liu Hong hesitated for a moment and nodded: ”OK, I'll arrange it later.”
”Don't be downhearted, even if you lose. It's a fact that we won them for four days anyway.
Since 2005, Diao Bao has recognized himself as the first brother in China, and has always ignored other people.
Now we've won, even if it's just one day, it's a miracle.
When exposing them, we publicized the fact that we surpassed them a few days ago.
Despite the cost of public relations, I still have the money. ”
Liu Hong nodded again and said, ”well, I know.”
”Go ahead and speed up. It's reasonable that you should have kept up with the progress of treasure digging last night. Now it's been half a day before you talk to me. Can't you deal with it if I don't open my mouth in the future?”
”On the mall side, you have your own authority. You shouldn't have asked me about these things. It's a waste of time.”
Li Dong said a few words and waved impatiently, ”you go to work first.”Liu Hong scalp numb, this time also dare not stay for a long time, hurried out of the office.
When he left, Li Dongcai looked at Shen Xi and said, ”you can't be a shopkeeper in the mall. If you do this, sooner or later something will go wrong. Liu Hong and other people are not in charge of one side of the material, no one to supervise the command, they simply can not play.
Even if this time it is more than taking out treasure, according to Liu Hong's ability, sooner or later people will surpass it. ”
Shen Xi was a little embarrassed and said, ”I can't blame this. Who made you have to drive the ducks on the shelf. I didn't understand this before.
At the beginning, it was small, but I didn't have any taboos.
But now it's not the same. We are aiming to surpass the first e-commerce platform in the industry, and I feel guilty.
Li Dong, you'd better look for someone else again. ”
”Looking for someone? Who are you looking for? ”
”How can I know that?” Shen Qian said without a word. ”Have you ever thought about this problem in your mind?”
Li Dong said with a wry smile: ”why didn't you think about it? Since you said you wanted to leave, I've thought about it. In fact, I thought about Wang Junyu before, but later I thought about him too much. After all, he just graduated. At this time, I expect him to lead the shopping mall in the distance. I don't think it's possible to keep Wang Junyu
”What do you think now?”
”There are not many people in the industry who really have the ability to lead distant shopping malls to surpass and dig out treasures. In my opinion, at most one and a half people in China.”
”One and a half?”
Shen Xi suddenly came to her spirit and said, ”tell me, who do you like?”
Although she is not very proficient in e-commerce, she has brought up the remote shopping mall by herself.
Now hearing that Li Dong said that only one and a half people could lead a long way to defeat Diao Bao, Shen Qian naturally wondered who Li Dong was talking about.
Li Dong said with a smile: ”Jingdong's Liu qiangdong is half.”