Chapter 752 (1/2)
In the twinkling of an eye, the time officially entered July.
On July 1st, Jingdong launched the first gun of e-commerce war!
Warm up!
The boss of Jingdong publicized in the media that it would be the largest B2C mall in China and implement zero gross profit strategy in the next three years.
This is the beginning of a price war.
In the current e-commerce field, price war is the fastest and the best way to fight.
According to the report, Jingdong will start a big promotion on July 18 for a month.
This is the longest promotion scheme of e-commerce platform so far.
Liu qiangdong claims to invest 500 million yuan to subsidize Jingdong users.
The same goods, Jingdong to achieve the industry's lowest price.
As soon as the news came out, the e-commerce market was greatly shaken.
To be the largest B2C mall in China, Jingdong has a clear goal this time, aiming at Amazon and Dangdang.
Taobao and distant shopping mall are not included in this list. Taobao is an authentic B2B mode. Before the remote mall, it could be regarded as B2C. Since the introduction of other retail groups, it has gradually transformed into B2B mode.
Liu qiangdong is brilliant at this point.
He thinks that his current strength is not comparable to that of Taobao and distant shopping mall, although in the company, what he publicizes is to be the first e-commerce.
What can be announced to the public is to be the first B2C mall.
In this way, it can avoid making too many enemies. At the same time, it can also increase the confidence of investors by making the slogan of the first B2C e-commerce platform.
News just came out not long ago, Dangdang network took the lead.
At this time, Dangdang is famous in the field of B2C.
In 2005, Dangdang won the first honor of B2C online shopping
In 2006, Dangdang obtained nearly $30 million in financing
In April 2007, more than 300 well-known brands officially settled in Dangdang. In May, a new logistics center covering an area of 40000 square meters was put into operation in Beijing
Being in its peak period, Dangdang is full of anger in disdain for Jingdong, a rising star, who dare to challenge his own position.
As soon as Jingdong boss's provocative speech came out, Dangdang immediately responded and saw the real move under 7.18!
When you choose to fight, Amazon, also named, is silent.
In fact, people in the field of e-commerce have guessed this result. Amazon is still in the process of reorganizing itself and preparing to erase the traces of excellence.
At this time, Amazon was not too concerned about the external disputes. Maybe the management system of foreign countries was slightly different from that of China. Amazon was not keen on price war and advertising.
So Amazon didn't say a word about Jingdong's provocation.
Amazon's silence does not mean that other e-commerce platforms are silent.
Domestic B2C website after these years of development, has shown a hundred flowers in bloom.
Although Dangdang, Amazon and Jingdong rank high, it does not mean that no one can fight.
The e-commerce platform launched a lot of opportunities, and let Jingdong see a lot of opportunities!
This is the best marketing method. If only a few companies participate in the war, it will not attract much attention. However, if there are more e-commerce platforms participating in the war, it will soon become a wave.
When the battle soon, red children followed, immediately issued the declaration, see you on 7.18!
Then, the newly established VANCL, a new website set up by the former backbone members of excellence. Seeing this hot atmosphere, it was too late to put in advertisements. It chose to go online immediately and quickly meet 7.18.
And then, like McCullin and Eason These small websites also take the initiative to join the war.
Seeing the war becoming more and more intense, Sulin mall, which has been silent for a long time, couldn't bear loneliness and chose to take part in the war.
See you on July 18, which became the common slogan of all major e-commerce platforms for a time.
……
Shopping mall in the distance.
In the conference room.
All middle-level and above leaders of the mall are in place, and people are looking forward to Li Dong.
This is the first large-scale e-commerce war in China. At this time, although the distance has not been named, we still can't bear loneliness and want to participate in it.
Especially when their partner Su Lin chose to participate in the war, people hoped that Li Dong would agree to enter the 7.18 war.
Although this incident was initiated by Jingdong, in fact, this is not only an opportunity for Jingdong, but also an opportunity for all e-commerce platforms.
In addition to taking out treasure high above disdain, other websites are not too big gap now.
Jingdong's provocation has given everyone a chance to develop and expand.
Regardless of the outcome of the war, B2C website platform will certainly usher in an outbreak period.
Seeing the crowd looking at himself, Li Dong said: ”since you want to participate, just participate in it.It's just sales promotion. Jingdong's slogan is loud. What's $510 billion, even if it's fully subsidized by 10%, do you think JD's sales volume can reach 5 billion a month?
Who can't brag? On the scale of Jingdong, with tens of millions of achievements a month, even if there are activities this time, it will be good to reach 2.3 billion yuan.
The reason why Liu qiangdong dare to speak hard is not because we suffer more than him.
He has a sales volume of 2.3 billion and subsidies of tens of millions.
If we do sales promotion, I'm afraid the monthly sales will exceed 1 billion, and we will lose more than him.
What's more, when we join in, we actually help each other to make a name for each other. Even the advertising expenses are saved. This guy is really skilful in playing this game
Li Dong's words in some disdain, but also have to admit, Liu qiangdong this move to play wonderful.
All people are active into the urn, he Liu qiangdong blowing a few cattle, if you ignore, he can only boast.
But once you can't help responding to the challenge, the big promotion gives Jingdong an opportunity to promote.
Originally, if everyone ignored and let him play by himself, no matter how good his promotion was, in fact, the effect was not very good. However, some people couldn't sit still and gave each other opportunities for development.
It is no use saying anything more.
Despised a few words, Li Dong continued: ”do not do, to do the best! Let's not participate in it. If we participate, we will suppress all B2C platforms with the pressure of Mount Tai!
Don't they sound like bragging?
Can several enterprises supported by venture capital institutions really compare with us?
The mall will work out the plan right away. It's nothing else. It's just a price war. It's a 10% discount for Jingdong, and we'll give a 15% discount.
Their logistics will be in place in a week, and we will be in place in three days.
They arrive in three days, we arrive in one day!
Far away logistics has now laid out more than half of China, so I don't believe it can't compare with these outsourcing logistics enterprises.