Chapter 728 (2/2)
Several people chatted for almost an hour, and finally Li Dong sent them out of the door.
When they left, Li Dong shook his head slightly.
It seems that these two guys are determined to take over the plate, and Li Dong is too lazy to say anything.
In fact, the financial crisis does not necessarily have an impact on them. If they can survive, it will be a new development after the financial crisis.
It is hard to say whether the final result is good or bad.
……
Just when Dongyu's sale of land triggered speculation.
On June 1st, there was action in the distance.
After a month's publicity, the huge distant farm finally went online.
On the first day of its launch, PP registered users increased by 2 million.
It has been brewing for a month, and many people are curious. What's the fun of this so-called ”national social networking” game, which is being played from afar?
Just one day, the distant PP ushered in a wave of peak.
Two million doesn't seem like much. In fact, it's frightening enough.
However, the high-level stores in the distance are all gloomy, and the promotion cost is as high as hundreds of millions of distant farms. After a month of preparation, there were only 2 million registered users on the first day of the outbreak.
According to their prediction, the cost is so large that it will cost 5 million on the first day.
Registered users do not mean that they are active users. In fact, the daily number of users visiting the farm on the first day is far from 2 million.
In addition, PP originally had hundreds of thousands of loyal users, and the current farm game is about 500000 people.
What does that mean?
It means that there are only one tenth of the 2 million registered users!
What is the concept of spending more than 100 million yuan!
In 2007, there were few games with promotion cost reaching this number, and almost all of them were large-scale online games.
Only far away, in this social game so much investment, the result is this end.
All people are not willing, can not be reconciled, the fact is so cruel.
Far away building.
Li Dong carelessly turned the ball point pen. Seeing that everyone was dejected, Li Dong laughed and said, ”why, two million users a day are not satisfied?”
”Nothing else, at least at the end of the first day, all the users we lost before were recovered.”
”But...”
Liu Hong said with embarrassment: ”but we invested so much, the first day only 500000 active users, which is far lower than our expected value.”
Li Dong said with a light smile: ”expectations are expectations, but there is no need to achieve them. Besides, 500000 active users are not less. This is just the beginning. Users will gradually increase in the future. Let's take a few months to see. In addition, don't put down the propaganda work. It's money. It can bring us more than 2 million active users, and 100 million won't lose.
If we can drain 10 million yuan and invest 500 million yuan, we will make a profit.
Don't mind spending money. I think it's worth it.
Today's meeting is not a duel meeting, it's a celebration. We'll have dinner together in the evening. We should have a holiday later. Don't think we've failed. ”
To tell you the truth, Li Dong was very satisfied with 500000 active users on the first day.
After all, it's just a social game, and it's just online. We haven't experienced the fun yet.
When these 500000 active users are attracted, word of mouth may drive millions of users to join in.This is the charm of social games. Who doesn't have three or five friends? It's interesting to play alone for a while, but friends don't open farms. You must say something.
Like those people in previous lives, when farms were popular, who didn't open a few trumpets.
It's not a one-time thing. It has to be brewed slowly.
In fact, the situation of happy farm is much better than that of happy farm in the past.
Despite previous publicity, hundreds of millions of people are playing with the farm. In fact, because Renren and Teng Xun split up, when Renren and Teng Xun were launched, there were not necessarily more than half of the active users of the farm.
After all, the number of Internet users in 2007 is less than that in 2008. Li Dong thinks that it is not difficult for him to go online next year.
With such a foundation, Li Dong is not too worried.
As for the publicity expenses of 100 million yuan, it seems that there are quite a lot. In fact, as long as these users can convert one tenth of them into loyal users from afar, they will make a lot of money, and they will also make a lot of money.
After comforting the public for a few words, Li Dong continued: ”in addition, social games continue to be developed, PP should strive to learn from QQ. We should have what others have and what they don't have. We should learn from each other. If we don't learn, we can make progress. As for spending money, spend it.
I sold more than half of Dongyu real estate. Mr. Wu almost hated me. Did I stay in the bank for interest?
What's more, the farm has to be upgraded.
When we are tired of the current model, we will continue to improve. We must not give pirates the opportunity to surpass us.
As soon as piracy catches up, we'll upgrade. You know what I mean? ”
People are unable to laugh and cry, can you not understand.
That's Teng Xun.
Li Dong's meaning is too obvious. Let's follow Teng Xun in other aspects. As long as Teng Xun develops the farm, it will be upgraded immediately.
Although it's a bit shameless, Li Dong doesn't want to face any more. Who can take care of him.
What's more, Teng Xun does the same thing. Let's not talk about the second brother. It depends on who can grasp the user's psychology.
Once the farm upgrade can't meet everyone's requirements, it's better not to upgrade. In fact, it's also a risk. It depends on whether the adventure can succeed.
Seeing the people nodding, Li Dong got up and said, ”OK, that's all. In addition, Mr. Shen and I will have a meeting. Director Liu will organize everyone to have a dinner in the evening, which will be a celebration banquet. ”
Liu Hong quickly nodded, Shen Xi got up and followed Li Dong out of the distant mall to the elevator.
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