Chapter 542 (1/2)
On the evening of the 19th, Li Dong rushed back to Pingchuan overnight.
In the morning and in the evening, a lot of things happened in a short day.
This night, Li Dong didn't sleep very well. In the first half of the night, he was half asleep and half awake. In the second half of the night, he couldn't sleep.
Besides him, Yuan Xue did not sleep well this night.
When she got up the next day, Yuan Xuecai found that not only did she not sleep well last night, but her parents also walked around the room with dark circles under their eyes.
……
Love is not the whole of life.
Every time when feeling frustrated, Li Dong likes to paralyze himself with busy affairs.
Back in the company, Li Dong started a busy day again.
Shortly after entering the office, Wu Shengnan came to find him.
This time, Wu Shengnan didn't come to ask for money, but reported a good news. He got the pre-sale license!
It has been almost two months since the construction of the two remote communities started at the end of September. The speed is not fast, of course, nor slow.
Compared with those who have not yet built a house to get the permit, Li Dong's speed is naturally slow.
However, compared with the compliance, the residential areas under the name of Dongyu real estate can withstand the inspection. Compared with other real estate companies that have obtained the license in compliance, the speed is not too slow in the distance.
Get the pre-sale permit, which means that Dongyu's house can be formally pre-sale now.
This is a happy event, Li Dong strongly praised Wu Shengnan.
However, Wu Shengnan didn't come here mainly for this matter. After reporting on the license, Wu Shengnan said again, ”Mr. Li, there is something else I want to report to you.”
Li Dong said with a smile, ”you say so.”
”I want to change the names of several communities.”
”Change your name?”
Li Dong was a little surprised and said, ”what's your name changed for? Isn't that a good name now? ”
Dongyu real estate has three communities in total, one is Mingyuan community, the other is crystal garden, and the other is Wantai Huafu.
Although these names are a bit rotten street, they still sound very classy.
Hearing Li Dong's question, Wu Shengnan thought and said, ”I want to make branding. Now, I want to use a unified brand for these community names. People think of this name can think of Dongyu real estate, can think of distant group. ”
”Branding...”
Li Dong murmured, which he had neglected.
Also can not be regarded as neglect, can only say that he does not pay enough attention to the real estate company.
Before, he was going to get a ticket and leave. Naturally, he didn't care much about the name of the community. Later, Yao Hong and his family took more than half of it because the community had not been built. Li Dong didn't care much about the name of the community.
But when Wu Shengnan mentioned it, Li Dong realized the mistake.
Take the brand and scale, this is what big real estate developers are doing.
Like Wanda Square, Evergrande oasis, country garden, Longhua square When you mention these places, you can think of the real estate developed by which enterprise.
The leaders in these industries take the road of brand. In the end, even the brand value exceeds the enterprise value.
If you really want to develop in the real estate industry, this is also the only way.
If you don't make brands now, maybe you can make the same money, but what about three years later? What about five years later?
At that time, real estate developers were all over the street. Why should others buy your distant house?
Li Dong gently knocked on the table, nodded his head and said, ”you remind me well. I almost ignored this. What name do you want to change?”
Seeing Li Dong's approval, Wu Shengnan beamed in his eyes and said, ”I want to divide Dongyu's industries into three grades: high school and low grade. The first batch of my goal is to create three grades of residential brand. After that, if we enter the commercial plaza, we will follow the trend and create a series of squares that belong to us.
This side of the square is simple. It's called either the distant square or the Dongyu square.
However, I would like to hear from Mr. Li about the series of residential areas. Would you like to provide some more high-grade series names
As soon as he heard of the name, Li Dong had a big head.
He is really weak in this respect. No matter in the distance or in Dongyu, he has been accumulating in the name of people.
Now Wu Shengnan asked him to name the brand series of the distant real estate, which is not a light matter.
If the name is chosen well, it will be good for the expansion of enterprise brand, whether it is publicity or communication.
But if the name of the poor, not conducive to publicity or dissemination, it played a counterproductive, and even caused other people's taboo.
Li Dong touched his chin and asked, ”didn't your real estate company come up with an opinion?”
Wu Shengnan said with a smile: ”how can this kind of thing be done by others? Or Mr. Li, you should give us a plan first, and we will discuss it later.”
”My opinion...”
Li Dong scratched his head and said for a long time: ”if I don't have to wait for a few days, I have to think about it. I can't think of it for a while. Or simply go back and ask the planning department to make a preliminary plan. I can choose from there. ”Li Dong said so, Wu Shengnan also has no opinion.
Name is not on the rise of the line, this is related to the future brand promotion, we should be careful.
Many large enterprises spend a lot of money for a brand name, and even set up special departments and institutions to discuss. It can be seen how important a name is to an enterprise.
After finishing preparing to build a brand, Wu Shengnan's report was not finished, and he continued: ”there is another thing I want to talk to Mr. Li. There is a land auction in Pingchuan on the 22nd. Before that, you have allocated a hundred million yuan to Dongyu. I am going to see this auction. Do you have time for Mr. Li?”
”Land auction...” Li Dong suddenly thought of Zhu Yicai and said, ”will Yurun attend?”
Wu Shengnan nodded: ”Yurun will go, in addition to Yurun, many enterprises will pass.”
”What about Longhua?”
Wu Shengnan shook his head and said, ”it seems that there is no such thing. Longhua is focusing on the development of su'an new town this year, and the proportion of land acquisition in Pingchuan is much smaller.”
”One hundred million, it seems a little less.” Li Dong muttered.
For real estate developers, 100 million yuan is really less. Even if they take the land, they can only get some remote or small plots.
If we want to win the same land as the two pieces of land that Li Dong took at the beginning, 100 million yuan is just a drop in the bucket.
Wu Shengnan on the other side was very pleased with his speech and said, ”Mr. Li, one hundred million is really less. Do you think it's not like this? We will start pre-sale of the real estate at the beginning of next month. Can the pre-sale money be reserved for Dongyu development this time? If the real estate industry can do it, I think it is actually more profitable than supermarkets.
And in recent years, the country vigorously promotes, so the future of the real estate industry is still bright. ”
Li Dong squinted and said with a smile, ”OK, no problem!”
Wu Shengnan was overjoyed and said, ”really?”
”Of course, it's true, but the premise is that the remaining land payment is paid first, and then all the remaining land will be allocated to Dongyu.”
Li Dong said happily that there are not many houses left in the two communities of Dongyu.
Even if all of them are sold out, at most, it will be 2 billion yuan.