Chapter 306 (1/2)

Li Dong is ready to do a brainwashing promotion, but his opinions were rejected at the afternoon meeting.

Wang Yue said with disapproval: ”Mr. Li, we only need to promote in the province now. I don't think it's necessary to promote the portal website as you said.

I have no problem with advertising on provincial and local TV stations.

Outdoor advertising can also be done, and traditional media publicity is also OK. However, I don't think it needs to be so strong. Too much publicity can easily lead to aesthetic fatigue. ”

Shen Xi strongly supported Li Dong and said, ”Mr. Wang, you can't say that.”

”I think the provincial promotion mentioned by Mr. Li is only a precondition. Although we haven't been able to go out of the province from afar now, it will be sooner or later. I think there is nothing wrong with doing propaganda in the early stage.”

Wang Yue frowned and said, ”the mall is only open in Jiangbei now. Even if the publicity is known all over the country, what are the benefits? When the mall is open all over the country, it's not too late to publicize it. ”

Hearing the speech, Liu Hongmei immediately nodded: ”I think what Mr. Wang said is reasonable. Moreover, if the publicity in the early stage is known all over the country, but the mall can not be opened for a long time, we will have a psychological rejection. When it comes to opening up, I'm afraid it will backfire. It's better not to publicize it. ”

Shen Xi immediately retorted: ”these are all your conjectures. If you don't operate it, how do you know it will not work?”

Liu Hongmei frowned slightly and took a look at Li Dong. She wanted to say something, but finally she didn't open her mouth.

Li Dong said with a smile: ”director Liu has something to say, today is just a discussion, any different opinions can be said.”

Liu Hongmei took a deep breath and said, ”Mr. Li, the reason why I oppose it is that the expenses are too large.”

”Mr. Li and Mr. Sun are here today. I'd like to report on the financial situation since the beginning of the new year.

By the end of December 2005, the total profit of Yuanyuan last year was about 200 million yuan, and the total expenditure was almost 500 million yuan.

With a debt of 300 million yuan, the bank has 90 million yuan, the overdraft of loans and shopping vouchers is about 200 million yuan, and the company's loan balance is almost 100 million yuan.

In 2006, the company made a profit of about 50 million yuan a month. Now, at the end of March, the company has just settled two months' performance, with a profit of about 100 million yuan.

A few days ago, Mr. Li sold some stocks and invested 100 million yuan in the company, which means that his income this year is 200 million yuan.

In terms of expenditure, 40 million yuan was spent on the land of the distribution center in the later stage, and about 50 million yuan was invested in the premise of distant buildings and distribution centers, and about 50 million yuan in the early stage of the development of new stores in Mingcheng and Nanhu.

In addition, the e-commerce department also invested nearly 10 million yuan in the early stage.

At the charity dinner a few days ago, Mr. Li personally donated $5 million, but the company's expenditure was about 25 million.

On the whole, together with the repayment of loans and other expenses, this year's expenditure will be about 190 million yuan.

At present, the company's capital is about 110 million yuan. If we remove the surplus of last year's loan, the company's net income will be about 10 million yuan this year. ”

When Liu Hongmei said this, she stopped speaking.

Others think that she is a distant housekeeper how comfortable, can be like a person drinking water, cold and warm know.

It's true that there is a lot of money in the distance, but Li Dong's ability to spend money is not weak.

Distribution center, distant building, e-commerce department, charity party

These places don't need money. They don't use small money. How long has this year started? The expenditure has reached 200 million yuan.

Now, Li Dong has to invest heavily in the promotion of the mall, and Liu Hongmei is big.

Last year's debt was 300 million yuan. This year, we haven't filled this hole. If we continue to spend like this, how much money will be the beginning.

After listening to Liu Hongmei finish, everyone is silent for a moment.

After a while, Li Dongcai said: ”director Liu is right to have concerns, but I still want to say a few words.”

”The distribution center and the distant building will not need to invest another 100 million yuan. For the development of new stores in Mingcheng and Nanhu, the investment of 50 million yuan in the later stage should be almost the same. I plan to invest in some new stores in other cities this year, with a total investment of no more than 100 million yuan.

If we calculate that this year's expenditure from afar will be 250 million yuan, and in the remaining 10 months, the profit from afar will exceed 500 million yuan. In addition, Nanhu and Mingcheng will also have income. The total amount of 600 million yuan should not be difficult.

In this way, even if we remove the hole of last year, we will have a net income of 50 million by the end of this year. ”

Li Dong said: ”the net income of 50 million yuan, the payment for goods and shopping vouchers should exceed 400 million yuan. Which enterprise can do this without debt?”

”Don't look at the present. The future is bright. By the end of the year, if we don't have other expenses, we can't spend it.”

After Li Dong finished, everyone laughed.

Liu Hongmei also said with a bitter smile: ”Mr. Li, you also said it was the end of the year, but now the company is really difficult.”

And she thinks that Li Dong is also a person who can't save money. When he starts to spend money from afar and has an income, I'm afraid this one will be too busy again.Li Dong said with a smile: ”it's all the same. Besides, March will be over soon. Far away buildings and distribution centers should not spend much money this month. It should be possible to keep 20 million yuan. What do you think of the company's 100 million reserve fund and 30 million investment in mall promotion? ”

”Thirty million!”

All of a sudden some shock, just do a provincial promotion just, 30 million is too much?

Li Dong said with a smile: ”don't look at this expression. 30 million yuan is invested in the whole year, and less than 3 million yuan a month should not be too much.”

She began to roll her eyes.