Chapter 241 (1/2)

Compared with other supermarkets, the distance has a great advantage.

As Shen Qian said, Li Dong is the one who lives far away. What he says is what he says, without any constraints.

Li Dong said to reduce the price, then we have to implement it to the letter.

On the second day after Li Dong made up his mind, a document named ”preferential policies for ten stores” was issued to all stores.

On the third day, ten stores put out a ”20% discount” poster.

This efficiency is not generally fast. Before other supermarkets respond to it, the number of customers that have become increasingly scarce is almost half.

Although we can't talk about courthouse birds, compared with the past, this gap is too big.

Several supermarket managers simply can not accept, too pit, pit they are distressed.

In the past, when they were not far away, they could make at least a few million yuan a month for each store, but now they are losing millions of dollars!

This is still before, now the price is actually lower in the distance!

20% off. If you add up all kinds of costs, you will lose almost five points.

In other words, if you sell a hundred yuan now, you will lose five yuan from afar.

Ten stores in the distance have a turnover of at least 10 million a day, which is half a million tons of water.

Of course, this effect is also a lever.

The distant supermarket is next to them. Now the things in the distance are almost 10% cheaper than those in other supermarkets. Naturally, customers don't mind taking a few steps to go to the distance next door.

Although the more people there are, the more money they will lose in the distance, several supermarkets are eager to lose money in the distance.

But they have to accept the offer and reduce the price!

If you don't go down, you can't do it in the distance. Do you still have customers?

People have inertia. Once the dependence of customers is cultivated, under the same conditions in the future, other people will naturally choose to go far away. How can we compete.

But this time the price is too much, the loss of business, several branch managers really have no right to decide.

As Shen Qian said, they have to report to their superiors and get approval before they can continue to reduce prices.

And this superior is the regional side first. If the region can't give a reply, it should be reported to the headquarters.

This set of procedures was originally intended to limit the rights of district managers, but now it has become a constraint.

It takes time to write a report, time to reply, and time to make posters and price labels. Without the above approval, sub managers dare not arrange ahead of time.

In this way, the distance really took the lead.

For three consecutive days, the distance passenger flow increased by 50%, and the daily turnover reached about 15 million.

There are even some people who go to buy things from other districts by bus. It's only a few dollars by bus, and two yuan for bus trip is enough.

Can go to the city, 20% discount, buy thousands of things at a time, that's 200 yuan cheaper.

Everyone can calculate this account, and he also suffered from the distance. The business here in Yaohai district is quite poor.

Of course, other supermarkets that did not participate in the price war could not run away. This time, they were almost cooked in a pot.

……

Carrefour.

Since getting the approval from the superior, the branch manager has been busy directing his subordinates to make publicity posters and change the price tag.

When the poster was put up, Carrefour's sub manager was still thinking that this time, we must fight with the distance.

But before he regained consciousness, his subordinates reported to him: ”the propaganda poster has been put out in the distance. In order to celebrate the coming Christmas, the supermarket in the distance will reduce the price again, with a 25% discount!”

”Poof!”

Carrefour branch manager almost a mouthful of old blood spurt out, still can't live?

25% off, you might as well be free!

The plump manager is full of sadness. Carrefour has never seen such a person in the world. He really doesn't use money as money!

In the past, Carrefour used to put pressure on other small and medium-sized supermarkets with their prices. When is it their turn to deal with them like this?

Looking at the document which has not yet covered the heat, the fat manager sighed: ”call the report again!”

The assistant manager who heard the voice shook his head. It was a match. Who knows if the price will be reduced in the distance.

Of course, it's all about the upper echelon. It's not up to her to worry about it.

However, the young assistant still reminded him: ”manager, the business is getting worse and worse recently. The daily turnover is less than 800000. If it goes on like this, it will be closed.”

”800000?”

The manager was in a daze. A month ago, the daily turnover of his store was close to two million.

This is only a month, how can we leave 40% of the turnover?

Although the price is on the one hand, Carrefour has many old customers and new customers. After all, its reputation is there, and it has no ability to damage the company's reputation from afar.

But it's just that the performance has dropped to this level, which is too shocking.

The assistant added, ”well, it's less than 800000. Moreover, there are fewer and fewer people. The people who come now are very picky. They think that the price is high and the things are poor. Yesterday, at least seven or eight waves of people were making a fuss. In order to do this, two cash registers were suspended for more than an hour. Many customers saw this situation and went to the opposite side. ”The manager said angrily, ”why don't I know about it?”

The assistant whispered, ”didn't you go to the regional report yesterday?”

The manager was stunned for a moment, and then he swore: ”it's not enough to succeed, but more to fail! The business was not good at the beginning, but now it is even worse if there is such a disturbance! ”