Chapter 65 (2/2)
But instead of laughing at Xie Hong, he asked, ”assistant Chen, tell me, what's the trouble?”
Chen Jia learned that the young man in front of him was Mr. Li, and he was afraid of his boldness. However, seeing Li Dong's gentle tone, he was slightly relieved.
After being relaxed, Chen Jiacai remembered Li Dongzheng's question and said in a hurry: ”I just passed by Yonghui and Century Lianhua. Both of them began to promote sales today, with 100-95% discount and 1000-80% discount on shopping!”
After Chen Jiayi finished, Li Dong and Xie Hong's faces changed.
Xie Hong was even more angry and said: ”shameless! It's obvious that the sales promotion is aimed at us
Although Li Dong's face was a little ugly, he gradually slowed down and said calmly: ”it's their freedom to engage in sales promotion or not, but they can't mess up the first day of opening.”
The first day is the time to become famous. If the response is not so good, it will be difficult to change the situation.”Isn't it a discount when we open our business? They don't have an advantage in terms of price... ” Xie Hong didn't go on.
There is no difference in price, but there is a big difference between word-of-mouth and popularity.
The two stores have been open for a year or two, and both customer groups and word-of-mouth have been erected.
And the distance just entered the market, the only price advantage has been leveled by the two promotions, so far away is completely in the downwind.
Under the same price, consumers will naturally choose those big brands, just as Li Dong easily defeated Longsheng in Dongping.
Li Dong pondered for a moment. What can we do to save our advantage?
It's no fun to continue to fight the price war. 80% discount is already the bottom line. No matter whether you can win or not, Li Dong doesn't want to do business that doesn't make money.
What's more, the price war does too much harm. If it is not done well, it will hurt both sides. Li Dong is not willing to fight with those two families.
As soon as the opening time arrived, there was no rush of people outside the store when Dongping opened.
Li Dong frowned a little, did you recognize that?
No way!
Li Dong moved in his heart and asked Xie Hong, ”thank the store manager, what's the prize of this supermarket lottery?”
Xie Hong thought that Li Dong was trying to save the situation by drawing a lottery. He quickly replied, ”computers, and mobile phones! This is our advantage. The computer is still very easy to operate. ”
Li Dong shook his head and said, ”no! Housewives are the majority of people who come to shop. Nowadays, there are a few people who use computers. It sounds good, but it's not practical. It can be used as a gimmick, but it can't reverse the overall situation. ”
After biting his teeth, Li Dong said: ”I can't admit it when I just started business, or I won't be competitive in the future.”
”Mr. Li, then...”
”Go, let people stand at the door of the store and shout with loudspeakers
Xie Hong was stunned, ”send the car?”
”Yes! It's cars. Nowadays, what we want is affordable. Houses and cars are the most attractive. ” Li Dong has a clear idea. Even the boss wants to buy a car, not to mention ordinary citizens.
These days, there are cars of different grades. The most popular thing for Chinese people to have money is to buy a car and a house.
It's too late for the house. It's OK to deliver the car.
Without waiting for Xie Hong to speak, Li Dong said again, ”go to the auto city and pick up a new car and put it at the door. Let someone do it right away!”
”What's more, the opening time will be delayed by half an hour until the bus arrives!”
Xie Hong has been stunned by a series of orders from Li Dong. Now it is not a few years later, cars are also luxury goods. Mr. Li has made a lot of money!
However, if he could become the manager of Qingyang Branch, he was not worthless. He immediately said, ”I'll call right away. I know people in the auto city. I'll ask them to drive over directly. After the formalities, I can make up for it.”
”Well, speed up. Before nine o'clock, whether the car arrives or not, it will open business. I want to see if they are willing to put down this capital!”
Li Dong grits his teeth. He doesn't have a car himself.
Xie Hong has already called nearby. After a while, Xie Hong suddenly asked, ”Mr. Li, what kind of car do you want?”
”If you want to pick up a car below 100000, you can have one in stock.”
Chen Jiawen, who hasn't said a word all the time, is speechless. The boss is the boss, and one shot is 100000 yuan.
But I don't know that Li Dong has already scolded his mother in his heart. He has to sell a lot of goods to earn it back. At least, today's Qingyang Branch Store is in vain.
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