Chapter 1248 (2/2)
His video website will be set up with music and business websites in a few days. If the world cup can be played on the video website, it will not only be the cost of advertising, but also the cost of live broadcasting. By then, his stell video website will be a hit.
”Mr. Xiao, your Yunqing TV station doesn't have the world cup. I'm afraid it's not easy to expand its influence.”
Xiao Yunhai said with a smile: ”I started with a TV series, and the ratings of langyabang exceeded 50%. I can't. It's a big deal. I'll go back to my old business and make a popular TV series in Asia. ”
David Stern snorted and sneered, ”you are so confident that no one can win forever.”
Xiao Yunhai said, ”that's not necessarily true. At least, I haven't failed once. ”
When the host heard what they said, he interrupted at the right time: ”Mr. Xiao, Mr. stern has already offered 30.1 billion yuan. Do you still want to increase the price?”Xiao Yunhai shook his head and said, ”I've already said it. Please give it to Mr. stern.”
”Does anyone else offer more than Mr. stern?” the host asked
Seeing the silence of the scene, the host yelled: ”30.1 billion for the first time, 30.1 billion for the second time, and 30.1 billion for the third time. Congratulations to Mr. David Stern for winning the broadcasting right of the world cup in Asia.”
Amid the applause, David Steele rose to his feet with a smile on his face, bowed slightly to everyone, and then sat down again.
The host said: ”the price of just 30.1 billion has broken all the records before the world cup, so it can be seen that the Asian TV industry is indeed developing rapidly. I wonder if the following South America can break the record? Please get ready. The reserve price is also 5 billion US dollars, and each increase shall not be less than 100 million. Now the auction begins. ”
”8 billion”
”8.5 billion.”
”9.5 billion.”
...
off the stage, Zhao Wanqing asked softly, ”husband, now that the broadcasting right of the Asian World Cup has been robbed by STEL network company, what shall we do next?”
Xiao Yunhai said: ”then we should fight for North America and Europe. Advertising costs in Asia are far lower than those in Europe and the United States. In terms of revenue alone, stern may lose a lot. Since stern networks is so strong, give it to him. ”
”I'm worried that TV stations in Europe and America are even harder to deal with,” Kristi said
Xiao Yunhai said: ”then we should spend more money. We are not short of it anyway.”
Time flies, South America and Oceania's World Cup broadcasting rights were won by two powerful TV stations with 23 billion US dollars and 16 billion US dollars respectively.
The host said: ”next is North America. The base price is also 5 billion US dollars, and the increase is no less than 100 million dollars. You can bid.”
The host's voice just fell, Xiao Yunhai directly raised the sign, shouting: ”30 billion dollars.”
Hearing the price of Xiao Yunhai, everyone was speechless.
If you raise the price to 30 billion yuan, it's not money.
Before the host could speak, the person in charge of NNC TV station nearby raised the sign and said, ”32 billion dollars.”
”35 billion dollars.” Xiao Yunhai didn't even think about it. He added another three billion yuan.
Since we have lost Asia, we should make up for it with North America. We should know that the advertising revenue here is much higher than that in Asia.
”36 billion US dollars” Time Warner's president Bix finally launched.
”37 billion US dollars” Xiao Yunhai raised the price by 1 billion again.
”38 billion.” David Stern got tangled up and finally added a billion.
His ideal target is Europe, where the ratings of IMD TV stations have not been very high. Compared with NNC, NBC and European local TV stations, the ratings of IMD TV stations are not a bit worse. If we have the right to broadcast the world cup, we can cultivate a large number of loyal viewers in one month, which is undoubtedly the development of IMD TV station.
Bix of ”40 billion” Time Warner raised the sign again.
”41 billion.” Xiao Yunhai didn't feel nervous and excited at all, and raised the sign in his hand.
David Stern's face showed a trace of struggle, and finally chose to give up. He needed to concentrate money to bid for broadcasting rights in Europe.
After thinking about it for a while, Bix also gave up the fight. In this way, Xiao Yunhai bought the broadcast right of the world cup in North America with a super high price of 41 billion US dollars.