Chapter 1183 (1/2)
In paramount general manager's office, Franklin took a serious look at the advertising expense statistics released by Marvel TV station and couldn't help sighing: ”what a big ambition. It's too bold to take the 1.5% rating as the limit. But I'm afraid Marvel will have a big problem if it goes on like this. ”
”This marvel TV station is looking for death,” said Elvis Noyes, director of IMD TV station, sitting on the sofa. I have worked in TV station for so many years, and I have never heard of such a wonderful way to charge for advertising. If it is our IMD TV station, according to this method, it will certainly close down within a year. If you want to get more than 1.5% ratings for each program, it's just a dream. ”
Franklin narrowed his eyes slightly and said, ”but you have to deny that this is a very good way to attract advertisers. Even I am a little moved, not to mention other businesses. ”
Elvis Noyes said: ”there is an idiom in China called drinking poison to quench thirst. If we use this method to attract advertisers, we can certainly achieve success in the early stage, but it is hard to say in the middle and late stage. Because no television station in the world can maintain such a high rating. ”
Franklin said with a smile, ”yes, Xiao is a little too arrogant. Maybe, this troublesome enemy can't do it without us. ”
Doughton Welch, general film's general manager's office, is also discussing Marvel with his men.
”Andrew, do you think Shaw's going to succeed? ”
general television director Andrew Edison shook his head and said,” it's hard. This kind of advertising charges, other TV stations are not unexpected, but no one dares to do it. I don't understand why Mr. Xiao, such a smart man, can do such a stupid thing? ”
” stupid? I don't think so. More specifically, it should be self-confidence. Did you find that the higher the ratings, the higher the revenue for marvel. Once the program exceeds 10 percent, it's a cornucopia. ”
But it's not that easy to reach 10 percent
”Don't forget the transformers and the countless superhero TV series Xiao has. I heard that they started shooting five or six films at one go, and they also bought excellent scripts at high prices everywhere. Xiao's heart is very big. Andrew, how's our TV station? ”
”There's no problem covering North America, but there's nothing to talk about in Europe. Time Warner is helping Xiao apply for broadcasting rights. It's hard for us to fight for him. ”
”If it's not possible, then we should focus on other countries, such as Asia.”
”I understand. It's said that China is about to launch three satellites with global coverage, and I have sent people there. ”
”Good. As soon as possible, we will win the broadcasting rights of Huaxia and other Asian countries. ”
”Don't worry, Mr. Welch.”
In a luxury villa in Los Angeles, Time Warner boss Steve Bix looked at Anne Winslet with a smile and said, ”Annie, have you finished your invitation? Who are you going to invite? ”
”It's my 25th birthday, and of course my good friends are invited,” Winslet said
Steve bikes said, ”is there still Mr. Shaw?”
Winsley nodded and said, ”of course.”
”I've heard that Mr. Shaw's wife, Ms. Zhao, has arrived in Los Angeles. Won't you invite her?” Bix said
Winslet's face changed and said, ”I don't know her. I only know Xiao.”
Bix shook his head, changed the subject and said, ”did you watch the news today? Marvel is very popular. In order to attract advertisers to join their TV stations, Mr. Xiao has the courage to use this method. Unfortunately, I'm not optimistic. ”
”Uncle, do you think Xiao is bound to fail?”
”Not really. Since Mr. Xiao has made such a decision, he must be confident. It's just too hard to maintain high ratings for a long time. At one time, NBC TV station also considered this method, but after discussion, it was not implemented
”Uncle, I think Xiao's method is good. If I was an advertiser, I would go to him. Because no matter what the ratings are, I won't suffer. ”
”Yes. But it's not easy to get high profits from it. ”