Chapter 940 (1/2)
Xiao Yunhai immediately understood the meaning of No. 1 chief.
Yes, it is obvious that there are more wolves and less meat in China than in Europe and America. The films made by film companies are not enough for cinemas to show, let alone blockbusters. Apart from the powerful large companies, few other companies spend a lot of money on blockbusters.
Take the battle of Red Cliff as an example. The script is obviously excellent. There is a 70% chance of making money when it is shot. However, no company is willing to take the risk to independently undertake the capital of more than 1 billion yuan.
Why? It's nothing more than worrying that the investment will not come back.
If a movie with an investment of one billion yuan wants to make a profit, the box office must reach at least 2.5 billion yuan. Otherwise, it will be a loss.
The reason for such a thing lies in the courtyard line.
In this world, whether in China or other countries, the box office quota in the first week is 57%: 43%, and the corresponding increase will not be made until the second week.
However, in the fierce market competition, the life span of a film is only two weeks. Even a super movie like Infernal Affairs has just passed three weeks. Among them, the box office in the first week accounts for more than 60% of the total box office.
The proportion of cinema lines is 57%, which naturally accounts for a great benefit. And 43% of the producers' profits, excluding publicity, distribution and entertainment taxes, are only 20% to 30% of the profits.
Although there are more and more fans and the market is getting bigger and bigger, there are not many films that can really make profits. It's good to have one tenth of them.
When chatting with Xiao Yunhai, Zhao Mingsheng often joked that he was a big capitalist who exploited these film companies.
although it was a joke, it also showed the seriousness of the problem. You know, Hanhai film and television investment company is one of the top ten entertainment companies in China. Even it feels this problem, let alone other companies.
Thinking of this, Xiao Yunhai gave a bitter smile and said: ”chief executive, since the government has discovered this problem, it must have come to a conclusion, so why ask me. You know, it's not very convenient for me to talk about it. ”
No. 1 chief pointed to Xiao Yunhai and said with a smile, ”you are really a slippery head. Didn't you see that I didn't even bring my secretary? I just don't want what we say today to the ears of a fourth person. Yunhai, although you are only twenty-five years old, you are actually the first person in Huaxia film and television. In addition, you are in the Bureau. You must have a unique explanation on this issue. Therefore, I hope you can like last year, stand in an objective perspective, do not have any scruples about this matter. Because it is related to the healthy development of the whole Chinese film and television industry. ”
When Xiao Leshan saw that chief executive No.1 attached so much importance to Xiao Yunhai's opinions, Xiao Yunhai was still hesitating there, and he could not help but curse: ”you boy, put your identity as a big capitalist back to me, and talk about the matter as a matter of fact, and don't make a fuss about it.”
Xiao Yunhai shook his head and said with a wry smile, ”grandfather, this matter that the chief executive asked may involve tens of millions of yuan of capital. I dare not talk about it casually. However, one thing I can be sure of is that cinemas do hinder the development of the film industry. In fact, this problem also exists not only in China but also abroad. Before that, those small and medium-sized film and television companies in the United States once boycotted cinemas for three times, but they broke them down in a very short time. We Huaxia film company is relatively gentle
At the beginning, Hollywood's small and medium-sized companies in order to obtain a larger share of film profits, united to put pressure on the eight major film companies.
If you don't change the quota, we won't show you the film.
Although the big eight Hollywood film companies are very good, they can't make enough movies for the cinema in any case. Therefore, more than 70% of the film sources still fall on these small and medium-sized film companies.
In the face of this situation, the eight major film companies use a very simple method. Find the company they lead and offer some benefits. If there are cracks inside them, the problem will be solved.
Three times in a row, none of them lasted for two days. They came fast and went faster. They didn't cause any disturbance in Hollywood, so they were settled by others. It was a disgrace to be thrown to grandma's house.
China's film and television industry has developed vigorously in recent years. Before that, the government strongly controlled the cinema, so there was no big problem.
But this year, with the entry of foreign film companies, the competition in the film market is extremely cruel. Many Huaxia companies are afraid of losing money, so they are cautious in the production of films. Although the quality of films is higher, the output is much lower. In this way, the quota problem is particularly prominent.
No one dares to make a film without increasing their profit ratio. In the long run, the Chinese film market will be over.