Chapter 487 (1/2)
Ten minutes later, Zhao Mingsheng looked at the first two offers and sighed, ”are both Hebei TV and Henan TV crazy? One will give you 90% of the advertising profits, and the other will take the last move, which is 1% more than the TV station with the highest share. That is 91%, which is too cruel. ”
Xiao Yunhai said with a smile: ”this is not strange. After the successive broadcasting of legend of Zhen Huan and Xiao Ao Ao Hu Hu Hu, Hebei TV station is no longer what it used to be. As long as the results of Langya Bang are similar to those of Zhen Huan, it is certain that it will become a first-line TV station. Yunan TV station is a little sad, its ratings have been very low, they want to use ”Langya Bang” to open up the situation. What's more, even if they only get 10% of the advertising profit, the revenue of Yunan TV station is better than that of the third rate TV series. It is reasonable for them to choose so. ”
Zhao Mingsheng nodded and said, ”the whole entertainment industry can make them quote such a price before they see the film.”
Indeed, Xiao Yunhai has set up his brand as the king of audience after four TV dramas, i.e. startling step by step, legend of Zhen Huan, love apartment and smiling proud of the lake.
All works invested, directed or starred by Xiao Yunhai must be excellent.
Therefore, it is not surprising that Hebei TV station and Henan TV station are willing to exchange 90% of the advertising revenue for the first round broadcasting right of Xiao Yunhai's langyabang.
Xiao Yunhai drew out a tender from it and said with a smile: ”Dad, what really surprised me is that Mr. Zhu Tianran of CCTV has 80% advertising profit. Ha ha, he really wants to make trouble to the end.”
As the real boss of the film and television industry, the advertising cost of CCTV has been high.
Mango TV station is the king of local TV stations, and the advertising cost is about 30000-40000 per second. If it encounters a hot program, the maximum amount can be raised to 60000 per second.
The starting price of CCTV is 60000 a second.
Last year, when ”Romance of the Three Kingdoms” was broadcast on CCTV, the advertising cost of one second was even fried to 100000 yuan by advertisers, which made the whole film and television industry lose their voice.
If he had signed a contract with Xiao Yunhai according to the 8:2 advertising share, Zhu would have been sent directly to the police station by CCTV after returning home.
Zhao Mingsheng sneered: ”CCTV has always been the leader of the industry, and its style is very overbearing. It will not broadcast a TV drama with other TV stations at the same time. Zhu has spared no effort in order to destroy
It's a pity that Xiao Hai's move is poor. He thinks that 80% of the advertising share is already very high, but he does not want to be higher than his full eight TV stations. Hehe, Zhu nature is not good enough. If he writes 99% directly, even if he knows that the offer is false, I have no choice but to choose him. ”
Zhao Mingsheng said: ”he doesn't have an accurate positioning for your work, so it's hard to avoid making mistakes. Well, go ahead and announce it. ”
Xiao Yunhai nodded and returned to the conference room with the tender.
Glancing at Zhu nature, who was elated there, Xiao Yunhai sneered in his heart and said, ”all the leaders of TV stations, the bidding documents have been counted. Hebei TV station and Henan TV station won the first round broadcasting right of ”Langya Bang”
”No way. Xiao Yunhai, you are playing tricks. How could CCTV win the bid for such a high share of advertising
As soon as Xiao Yunhai's voice fell, Zhu naturally stood up and accused Xiao Yunhai.
”Mr. Zhu is right. We require the bidding results to be published, so as not to make the loss unclear.”
”I agree.”
”Mr. Xiao, we hope you can open the bidding results. Even if we lose, we also want to be convinced.”
More than a dozen TV stations are also clamoring.
Zhu Tianran sneered: ”Mr. Xiao, you don't choose them deliberately because you have cooperated with southern Henan and northern Hebei platforms regardless of the results. If so, it would be too much. Our other TV stations will never agree. ”