Part 9 (2/2)

”I know all about that,” he said.

”And you still want to buy the thing?”

”Yes.”

”But what on earth for? Mind you, I ought not to be crabbing my own paper like this, but you seem a good chap, and I don't want to see you landed. Why are you doing it?”

”Oh, just for fun.”

”Ah, now you're talking. If you can afford expensive amus.e.m.e.nts, go ahead.”

He put his feet on the table, and lit a short pipe. His gloomy views on the subject of 'Squibs' gave way to a wave of optimism.

”You know,” he said, ”there's really a lot of life in the old rag yet.

If it were properly run. What has hampered us has been lack of capital.

We haven't been able to advertise. I'm bursting with ideas for booming the paper, only naturally you can't do it for nothing. As for editing, what I don't know about editing--but perhaps you had got somebody else in your mind?”

”No, no,” said Roland, who would not have known an editor from an office-boy. The thought of interviewing prospective editors appalled him.

”Very well, then,” resumed Mr. Petheram, rea.s.sured, kicking over a heap of papers to give more room for his feet. ”Take it that I continue as editor. We can discuss terms later. Under the present regime I have been doing all the work in exchange for a happy home. I suppose you won't want to spoil the s.h.i.+p for a ha'porth of tar? In other words, you would sooner have a happy, well-fed editor running about the place than a broken-down wreck who might swoon from starvation?”

”But one moment,” said Roland. ”Are you sure that the present proprietors will want to sell?”

”Want to sell,” cried Mr. Petheram enthusiastically. ”Why, if they know you want to buy, you've as much chance of getting away from them without the paper as--as--well, I can't think of anything that has such a poor chance of anything. If you aren't quick on your feet, they'll cry on your shoulder. Come along, and we'll round them up now.”

He struggled into his coat, and gave his hair an impatient brush with a note-book.

”There's just one other thing,” said Roland. ”I have been a regular reader of 'Squibs' for some time, and I particularly admire the way in which the Woman's Page----”

”You mean you want to reengage the editress? Rather. You couldn't do better. I was going to suggest it myself. Now, come along quick before you change your mind or wake up.”

Within a very few days of becoming sole proprietor of 'Squibs,' Roland began to feel much as a man might who, a novice at the art of steering cars, should find himself at the wheel of a runaway motor. Young Mr.

Petheram had spoken nothing less than the truth when he had said that he was full of ideas for booming the paper. The infusion of capital into the business acted on him like a powerful stimulant. He exuded ideas at every pore.

Roland's first notion had been to engage a staff of contributors. He was under the impression that contributors were the life-blood of a weekly journal. Mr. Petheram corrected this view. He consented to the purchase of a lurid serial story, but that was the last concession he made.

n.o.body could accuse Mr. Petheram of lack of energy. He was willing, even anxious, to write the whole paper himself, with the exception of the Woman's Page, now brightly conducted once more by Miss March. What he wanted Roland to concentrate himself upon was the supplying of capital for ingenious advertising schemes.

”How would it be,” he asked one morning--he always began his remarks with, ”How would it be?”--”if we paid a man to walk down Piccadilly in white skin-tights with the word 'Squibs' painted in red letters across his chest?”

Roland thought it would certainly not be.

”Good sound advertising stunt,” urged Mr. Petheram. ”You don't like it?

All right. You're the boss. Well, how would it be to have a squad of men dressed as Zulus with white s.h.i.+elds bearing the legend 'Squibs?' See what I mean? Have them sprinting along the Strand shouting, 'Wah! Wah!

Wah! Buy it! Buy it!' It would make people talk.”

Roland emerged from these interviews with his skin crawling with modest apprehension. His was a retiring nature, and the thought of Zulus sprinting down the Strand shouting ”Wah! Wah! Wah! Buy it! Buy it!” with reference to his personal property appalled him.

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