Chapter 192 (1/2)

After several days of evidence collection, the law firm entrusted by Ji Xueqing finally submitted the lawsuit to the court and sued Manshi Rihua of CHENFENG group.

And some media that have already charged Ji Xueqing a lot of public relations expenses have also reported on this matter.

It's just that if you want to stir up the whole country, it's obviously not a matter for a while. It takes some time to deliberate. What's more, most of the media that can be easily publicized are not very influential media.

Therefore, the appeal filed by Xianzi against Manshi Daily Chemical Co., Ltd. is still relatively limited, but it has caused a sensation to a certain extent in Yinhai city.

After all, both Xianzi and Manshi daily chemicals are local enterprises in Yinhai. Before the rise of Xianzi, Manshi daily chemical occupied nearly 30% of the market share of high-end beauty cosmetics in Yinhai, and it is definitely a ”Star” brand.

In the past two months, Xianzi has not only established a firm foothold in Yinhai, but also suppressed other competitive brands to no avail.

Such two brands suddenly started a lawsuit, and the content of the lawsuit was very shocking. It turned out that Manshi daily chemical bought the employees of the Xianzi production factory to poison the products of Xianzi Such an event is definitely a very bad non-commercial means of competition.

In addition, the amount of compensation claimed by fairies is also a skyrocketing price, reaching a billion yuan level All these make this lawsuit become the focus of attention in Yinhai.

As Yinhai local major media have reported one after another, the brand of Xianzi has finally entered the public field of vision, and is no longer just a part of people who only pay attention to beauty products.

For the prosecution of fairies, CHENFENG group's response is obviously slower. Maybe CHENFENG group didn't expect fairies to sue them suddenly.

Even the vice president of CHENFENG group, who had ordered Liu Zhongjun to do it, didn't expect that Xianzi would find out how this matter was related to CHENFENG group. And it's so fast!

It can be said that the paper complaint of fairies was indeed caught off guard by CHENFENG group.

In addition, those media who had received the benefits of Ji Xueqing's public relations fees in advance ran to CHENFENG group for interviews. However, the senior management of CHENFENG group, who had not yet come up with a regulation, could only keep quiet in the face of these interviews.

However, this has given the media a variety of divergent thinking, imagination space, so all kinds of conspiracy theory and speculation on the noisy dust, for a time, CHENFENG group made a bit of a mess.

However, after the first few days of surprise, CHENFENG group also quickly had a response. Not only did they not admit that they bribed Xianzi's employees for poisoning, but also entrusted a team of lawyers to counterclaim Xianzi's false accusation and slander

The reason why he dares to do so is naturally because Liu Zhongjun has promised that he never divulged any personal information when buying Zhou Hua.

As for how to know is the hand of CHENFENG group, this is not known.

CHENFENG group believed Liu Zhongjun's words, so let the lawyer team counterclaim Xianzi libel.

Xianzi started to quarrel with CHENFENG group according to Yin Xiu's meaning. And some media that have long been concerned about Ji Xueqing's public relations have also continued to pay attention to the reports. In addition, there are online water forces to boost the flames

Thanks to this ”east wind”, the popularity of fairies is obviously increasing. The most significant feedback is that the number of inquiries from the official website and mall of fairies is increasing, and the volume of orders is also increasing.

Including the offline channels of Yinhai City, the sales volume of Xianzi Yangyan pills has even exceeded 10000 bottles, with the highest reaching more than 13000 bottles!

According to this rhythm, the total sales volume of Xianzi Yangyan pills in Yinhai offline channel in October will certainly exceed 300000 bottles. Compared with September, the increase will be more than 50%!

In Yinhai, the market share of high-end beauty products is estimated to reach about 60%! This is the momentum of unification.

It can be said that although this lawsuit has not yet entered the main topic, it has brought about a real popularity and sales volume for fairies just through some wrangles in the media.

In contrast, CHENFENG group's Manshi daily chemical is affected by this, how much damage to its reputation.

After all, Manshi daily chemical was already a national famous first-line beauty and make-up brand. Now it is involved in the vicious incident of poisoning, and has entered the legal process. It is conceivable that Manshi's reputation will be affected.

If the feedback in other parts of China is not so obvious, it is undoubtedly very significant in Yinhai. Since being sued by fairies, the sales volume of Manshi daily chemical products in Yinhai has obviously declined rapidly again.

The market share of high-end beauty products was still barely maintained in September, but according to the latest daily statistics, this figure is rapidly sliding towards the abyss of bottomless

Of course, the biggest reason for this is the rise of Xianzi products. With the help of this lawsuit, local consumers in Yinhai bought Xianzi Yangyan pills to try again. Naturally, they continued to squeeze the market of other competitive products.It's just that Manshi daily chemical is a direct adversary to Xianzi, so when consumers choose to buy Xianzi Yangyan pills, they will naturally not be willing to buy Manshi products.

Therefore, the situation of market share is that Manshi daily chemical has become the most strongly impacted brand by Xianzi.

As for other brands, although they are also affected, they are better than Manshi daily chemicals. At least, the decline rate of market share is not so fierce

Of course, these are just talks about other brands. As a matter of fact, their market share in Yinhai has been greatly reduced.

Continue to go on like this, I'm afraid it won't be long before these brands will be driven out of the silver sea market by fairies. At least the same type of products that compete directly with Xianzi Yangyan pills and Xianzi scar removing lotion will not have much sales in Yinhai.

It can be said that there is fierce wrangling in the media, as well as the ”tip of the needle” between the lawyers of both sides in the court None of this has affected the operation of fairies.

Under the instruction of Yin Xiu, Xianzi's lawyer will not bring out all the evidence at once, especially the self-report video of Liu Zhongjun that Yin Xiu gave them.

What these lawyers have to do is to delay the lawsuit, so that this lawsuit can always maintain a certain degree of heat, so that fairies can use this hype to enhance visibility.