Chapter 186 (2/2)
”Well? You mean... ”
”It's very simple. Now, whether it's entertainment stars or all kinds of products, isn't speculation popular? Why don't we take advantage of this opportunity to hype it up. In order to enhance the brand awareness of our company, we can even enter the market of several first tier cities. This can at least save us a lot of time and energy as well as advertising investment
Ji Xueqing seemed to understand Yin Xiu's meaning. His eyes were shining with light and said, ”you mean Let's make a big fuss about this time, and then we'll join the CHENFENG group to hype it? ”
”Well. That's probably what it means
Yin Xiu nodded, ”we can publicize this event with great fanfare, and then announce a high-profile lawsuit against CHENFENG group, or sue the” Manshi ”of CHENFENG group. The other thing is to get a huge amount of claim, and spend a little money on public relations to report the matter to the media, and stir up the matter... ””I think the CHENFENG group will certainly respond to this event after it is reported on a large scale. At that time, we can fight with each other in the media. As for the lawsuit, we don't have to rush to solve it. Let it drag on. When the hype is almost over, we will take out the hard evidence and make a final decision. ”
Hearing Yin Xiu say this, Ji Xueqing can't help but get excited. ”You're right. As long as this matter can stir up, then the name of our company will be mentioned by various media countless times. These are live advertisements. At that time, it will be difficult for our company's popularity to soar. ”
Slightly suppressing the excitement in her heart, Ji Xueqing said: ”but I think the subject of our prosecution is better than Manshi Rihua. Although Manshi daily chemical is a brand of CHENFENG group, it is undoubtedly much higher in terms of national popularity. ”
”Many people know the brand of Manshi, but they don't know the name of CHENFENG group. So since we want to hype it, we have to choose one with high popularity. ”
”What's more, Manshi daily chemicals is the competitor that has a direct competitive relationship with us. If we sue Manshi daily chemical, people will naturally have more credibility to the content of our lawsuit when they see that we are both beauty brands. It is not like suing CHENFENG group that we have to go around a layer of relationship to let others know. Oh, it turns out that this CHENFENG group also has a brand that does beauty products. ”
After hearing what Ji Xueqing said, Yin Xiu did not feel a little nod. From this point of view, it is better to sue Manshi daily chemical than to sue CHENFENG group for Xianzi's hype and publicity.
”Manshi” is a famous brand in China. Although on the whole, it is still slightly inferior to those international first-line brands, but it is also the first-class beauty and makeup brand in China.
It is undoubtedly more conducive to the promotion of fairies' popularity and the spread of topics than CHENFENG group.
”OK, then sue Manshi Rihua. But we have to find a strong law firm to help us with this matter. I don't know how strong it must be, but at least we should be able to delay this lawsuit according to our needs. ”
Yin xiudao.
”Well. Leave it to me. I've been asking my friends these two days to see who knows the best lawyers Ji Xueqing should have done this job.
Although Yin Xiu and Ji Xueqing are annoyed that CHENFENG group bribed the employees of Xianzi factory to put arsenic into the products, it would be worth it if we could use this event to stir up the fame of Xianzi.
”By the way, how much money does the company have in its account now, and can we cope with the pace of entering the four first tier cities at the same time?”
Yin Xiu asked suddenly.
”It shouldn't be a problem. Although the company's account of the remaining funds is not much. But as long as you wait a few days, all channels will settle the payment for goods in September to the account
Ji Xueqing said, ”the company sold more than 22600 bottles of Yangyan pills in September, and more than 7000 bottles of scar removing liquid.”
”At that time, the total amount of payment received should be about 150 million. Enough to support the company to enter the four first tier cities at the same time. ”
”Well. I think it's time for us to put some advertisements on the national satellite TV platform. This will help to stabilize our company's brand awareness. ”
Yin xiudao.
What he said about stable popularity naturally refers to the popularity of fairies after being hyped by Manshi daily chemical. After all, the popularity of speculation is very flimsy. Once the popularity of the hype topic is over, the popularity may decline rapidly.
At this time, we must invest enough advertising to maintain the popularity. That is to brush your face in front of consumers.
”Don't worry, I know that.” Ji Xueqing responded.
Yin Xiu nodded and stood up. So that's the first thing. In these two days, you should contact the law firm to take charge of the prosecution. As for the evidence, I'll give you the picture of the man who bought Zhou Hua's poison later. You can give the photo to the lawyer and ask the lawyer to take the photo to collect evidence from Zhou Hua. ”
”I have photographed that man's work permit in CHENFENG group. It will be handed over to the lawyer at that time, so that the basic evidence and materials for prosecution will be available. As for the rest of my evidence, I'll bring it out when it's time to settle the matter... ”
”Good. I'll leave it to me. ” Ji Xueqing responded.
Yin Xiu nodded and turned away from Ji Xueqing's office.
After a few minutes, Yin Xiu printed out a picture of Liu Zhongjun with a printer outside, as well as a picture of Liu Zhongjun's work card in CHENFENG group, which was taken by Yin Xiu with his mobile phone last night, and handed it to Ji Xueqing.
At this time, CHENFENG group, or Manshi daily chemical did not know that there would soon be a vigorous lawsuit waiting for them.
Liu Zhongjun has forgotten the memory of contact with Yin Xiu last night because of Yin Xiu's magic. Although it seems that something happened last night, I can't remember what happened.