Chapter 134 (1/2)

”Manager Fang, this is Xianzi Yangyan pills which are popular in Yinhai beauty market these days...”

A young assistant handed Fang min, general manager of Yinhai branch of Lauder cosmetics company, a bottle of Xianzi Yangyan pills he had just bought.

Dylan has a high rate of beauty products in the international market.

As the general manager of Lauder Yinhai branch, Fang min was naturally aware of the recent decline in sales of Lauder beauty products. After a little understanding, he immediately found out the cause of the decline in sales of Lauder. It was amazing that a brand named ”Xianzi” appeared in the Yinhai beauty product market.

It is this ”unknown” small brand products that will take away a large part of the original customers of Lauder. Moreover, this situation has the tendency to continue to expand.

This makes Fang min have to worry.

The competition in shopping malls should also pay attention to ”know yourself and know your opponent.”. So Fang Mincai asked his assistant to buy a bottle of Xianzi Yangyan pills.

In fact, in Yinhai, it is not only Lauder branch that has noticed the rise of fairies, but also most other beauty brands.

Some of them are also taking the high-end line, and there is a direct competitive relationship with fairies brands are also concerned about this sudden rise of beauty brands.

However, at present, we still don't know much about the situation of fairies, and we don't know much about its products, so we haven't adopted any targeted competitive means.

Fang min took over the Xianzi Yangyan pill from her assistant and took a look at the exquisite and beautiful outer package. The patterns printed on the carton also gave people a sense of ancient charm.

From the design of the outer package, it gives people a feeling of high-end and high-grade. In particular, when Chinese people look at the design on the outer packing box, they can feel the strong Chinese classical style.

This is quite different from the pure fashion line design style of those international brands.

The design of Xianzi's outer packing box is full of Chinese classical charm and fashionable flavor. It can be said that from this design alone, it is a good combination of modern fashion sense and Chinese classical style.

For Chinese people, this kind of design style is actually very flattering.

Chinese subconsciously have a natural affinity for this kind of design full of Chinese classical style. It will give consumers a subconscious sense of ”this is our own thing.”.

Moreover, the material texture and workmanship of the packaging box are very high-end atmosphere, which gives people a very high-grade product at a glance, not a low-end product.

Fang min took the bottle of Xianzi Yangyan pills and looked at the outer packing box carefully. In her heart, she had to admire the high standard of the people who designed the outer packaging, and such a design can really please the consumers of China.

When Fang min saw the exquisite small porcelain bottle containing Yangyan pills, she had to sigh again. Only from the packaging design, the brand named ”Xianzi” did a good job.

With the same Chinese classical style as the outer packing box, the porcelain bottle that can best represent the Chinese style is used in the container And the pattern design on the porcelain bottle is also full of ancient style.

At the same time, the appearance design of the bottle is a little bit modern, not completely copying some ancient porcelain bottle design.

”It seems that it is not a fluke that the products of this” fairies ”brand can rise in the near future. Its products in the packaging design are completely consistent with its own propaganda positioning. If its product effect is really good, then the rise of this brand will be inevitable... ”

Such an idea flashed through Fang min's mind.

In today's society, if a product wants to sell well, it is no longer limited to the quality of the product itself, and regardless of the impact of publicity and marketing, the packaging design has a great impact on the sales of the product.

If the packaging design makes people feel very low and awkward, it will be very difficult for this product to sell well.