Chapter 558 (1/2)
The application of immersive virtual reality technology in the field of online shopping is the next step for futurists after VR online games.
Just imagine that you can shop without going out of your house. You can go shopping without moving your legs. In front of the computer Oh, no, in front of the helmet, you will no longer have to worry about whether the clothes you bought online fit properly, because you can ”take out” the clothes in the shopping cart and put them directly on your body. If it is good or not, try it and you will know!
The launch of VR shopping will mean that the only advantage of on-site trial and try on of physical stores will no longer exist. The original physical store in the face of no need to pay rent online shop, in the cost of a weak position, now the shopping experience has been pulled to the same level. It can be predicted that once this consumption mode is popularized, it will have a subversive impact on the whole retail industry and even the real estate market.
With such a ”money way” technology, other e-commerce companies will not turn a blind eye to it.
Take a domestic example. As for VR shopping, which is the legendary ”buy +” concept, Ali has been doing it since the beginning of 16 years. However, due to technical limitations, the effect of the VR online shopping service experience launched by Ali is very general, far less than the magic as advertised.
It is not realistic to design an interactive VR image for each shop from the engineering quantity, and it greatly improves the threshold of the store landing in VR mall.
In addition, the shopping experience that VR glasses can bring to users is very limited. If it's just images, there's no difference between shopping through the screen and shopping through the screen. If high-end 3D motion capture technology is used, the physical parameters of the product can be restored. This will undoubtedly increase the cost of equipment. Will users buy high-end VR glasses worth thousands of dollars for shopping? Maybe, but there are not many such local tyrants.
Therefore, we need a market share with enough. VR devices that can maximize the shopping experience serve as the media of VR shopping.
Phantom helmet, it happens to meet these two points!
The hot sales volume has already established his huge user group, and the immersive virtual reality technology provides technical support for users' all-round experience. It is precisely because of this that Ali company will contact Jiang Chen immediately after the business talks and hope to cooperate on ”VR + e-commerce”.
However, at that time, Jiang Chen did not immediately reply Ma Jin who called in person because he still needed to discuss this issue with Xia Shiyu. As for e-commerce, it is our own business. Or working with others.
Can future people's technology abandon Ali to become e-commerce? After discussion, Jiang Chen and Xia Shiyu agreed that it is feasible in theory, but it is not necessary in reality. Futurists have no experience in e-commerce, so they spend a lot of time and energy on e-commerce, which is both laborious and thankless.
Just like the aircraft carrier, there is no need to produce every screw by itself.
Have technical advantages. Futureren technology can only be used as channels. As for content, it can be done by resource rich ”traditional e-commerce” such as Alibaba, Jingdong, Amazon and eBay.
And how to cooperate is exactly the purpose of Jiang Chen's trip to Wanghai city.
……
The next morning, Liu Haotian arrived at the gate of the villa.
Seeing that Jiang Chen came out of the villa with a fresh face, he roughly guessed what happened last night. He just gave a narrow smile and didn't say anything. He got out of the car and opened the door for Jiang Chen. After Jiang Chen sets the destination on GPS. He drove Jiang Chen to the destination.
There are many enterprises that invite Jiang Chen to discuss ”VR + e-commerce” cooperation, both at home and abroad. It can be said that the reason why he specially went to Wanghai city was to talk about it.
According to the negotiation strategy discussed with Xia Shiyu, what Jiang Chen first found was not Ali, but Alibaba's competitor Amazon in the international market.
At the beginning, Amazon asked futurest to open up the development tools of virtual reality software and provide authorization for them to design their own unique e-commerce software.
But Jiang Chen of course will not accept their proposal, let alone that it is not time to come up with development tools. According to their proposal. It means that Amazon will be able to get rid of them directly. Even if the ”VR + e-commerce” gets bigger, it will not have a half dime relationship with the technology of future people.
On the issue of principle, the two sides did not give in to each other, and the negotiation failed for a time. Later, Jiang Chen simply stopped talking and went to eBay.
When found that the future group did not talk to themselves, Amazon immediately panicked.