Chapter 159 (1/2)

As soon as the name of Lingyu technology is mentioned, most mobile game players will think of those masterpieces with unique design and outstanding playing methods. For example, my name is ATM, fish shooting master, multi tower epic and so on.

Located in the Lingyu science and technology building in Wanghai City, Ling Zhongtian, with a gloomy face, is sitting at his desk, looking at the information on the desk. Qian Haiming, the manager in charge of the mobile game development project, is bowing his head in sweat, waiting for the boss's instructions.

For a long time, Ling Zhongtian finally spoke.

”In a month, the ACU of the DOTA epic has dropped by 10%, and the KPI has plummeted by 17%. This is what you told me about the hen that lays golden eggs? And my name is ATM. What was your project department doing last month? ” His voice trembled with anger.

ACU refers to the average number of simultaneous online users, and KPI refers to key performance indicators, one related to the vitality of the game, the other related to the profitability of the game. However, the report in front of him shows that the two most profitable mobile game projects in the company, both indicators are falling sharply.

Last month, TMD was fine!

With a bang, Ling Zhongtian patted the document in his hand on the table, and his lungs were going to explode.

Qian Haiming, who has been scolded, is also full of grievances. He can't be blamed for this.

After swallowing and spitting, he organized the next language in his head and explained to the boss in a low voice, ”Mr. Ling, it really can't blame us for this.”

Taking a deep breath, Ling Zhongtian took a sip of the tea cup on the table, and gradually calmed his anger.

”The new era, right?”

”Well.” Qian was relieved that the boss could understand. But the mood is no better.

The company's two games really make money, and the sword tower epic once hit a record of $200 million a month. Although there is a lot of moisture in this score. But it won't go too far.

But here's the problem. The turret epic has been in operation for more than a year. There is no innovation in the way you play. Different from PC end game, mobile game is doomed to be difficult to enhance user stickiness through social circle due to its short board in real-time interaction ability. It can be said that a mobile game player doesn't want to play, what will make him sad may be the equipment and diamonds in the account, and there is no friend who can't be put down in the game.

After last year's boom, the number of active users of daota epic has gradually declined. However, Qian Haiming still has some skills. He planned many delicate activities with the project team, which can be regarded as keeping the KPI optimistic.

Who could have thought of it. A highly praised hand tour came into being, which cut a large piece of cake from the market.

Looking at the report on the table, Ling Zhongtian fell into meditation.

As the boss of an enterprise, he naturally will not know nothing about the mobile game just like Japan Zhongtian.

Massive game content, so that players will not be bored by repeated operations.

Compared with the real-time interaction ability of PC terminal game, the player is really like playing an online game when playing the game, rather than a single machine with more friends list.

What's more, TMD doesn't consume much traffic?

Ling Zhongtian is envious and wants to burst the vulgarity, or that he has already exploded in his heart.

The above three points are almost the bottleneck of mobile game development. Major hand game developers in order to cut into the mobile game market this big cake. All are racking their brains to think of ways to overcome the three bottlenecks as much as possible.

Too much game content? Users look at a few g, lazy. Is the game too high? Users are playing cards all the time and hot. If you feel uncomfortable, delete it. Fast traffic consumption? You may be happy if you can't move it, but the user will be very angry. Naturally, the game will not live.

How to use the simplified program to include more game content. And most users' mobile phones can run without consuming too much traffic. This has always been a problem for the industry.

Fortunately, a software was born, liberating the inspiration of many programmers.

That's the future 0.

By simplifying the algorithm, the performance of the mobile phone is increased by three times. Energy consumption has been reduced by two times. This will undoubtedly enable them to bring back the ideas they have cut down before.

Ling Zhongtian is also a man of great foresight. When he saw that the number of future people's 0 installed capacity continuously reached a new high, he immediately issued instructions to Qian Haiming, transferred talents from various project departments, and made every effort to develop a ”large-scale mobile game” with high configuration requirements.

The idea is undoubtedly crazy.

At present, no mobile game in the industry can reach the level of the so-called ”large-scale mobile game”, although almost every manufacturer is boasting that it is. It is no doubt a gamble to transfer a large number of technical resources into a completely unknown market.

The reason why he made such a decision is that he has already foreseen the future development pattern of mobile game industry.

With the advent of future0, a batch of hand games with beautiful pictures and rich game content will emerge in the future, which will fill the gap in the current market. The survival space of end game will be further squeezed, and the cake of mobile game will be bigger and bigger. What he needs to consider is how to seize the opportunity to eat more on this cake.However, before his wild hope could be displayed, he was beaten by the head.

The ambition of future people 0 is not small.

Their own heels have not yet established, quickly launched a self-development and operation of the mobile game, into the mobile game market with great fanfare.