Part 22 (1/2)
Lord, but it was bringing in the readers, not to mention the advertising dollars. The clearing price for a thousand weight-loss ads targeted to affluent, obese English-speakers was over fifty bucks, as compared with her customary CPM of three bucks a thou. Inside of a week, she'd made enough to buy a car. It was weird being her own circulation and ad-sales department, but it wasn't as hard as she'd worried it might be -- and it was intensely satisfying to have such a nose-to-tail understanding of the economics of her production.
”You should go,” Lester told her as she clicked him through her earnings spreadsheet. ”Jesus, this is insane. You know that these fatties actually follow me around on the net now, asking me questions in message boards about engineering? The board moderators are asking me to post under an a.s.sumed name. Madame, your public has spoken. There is a dire need for your skills in St Petersburg. Go. They have chandeliers in the subways and caviar on tap. All the blini you can eat. Bear steaks.”
She shook her head and slurped at the tea he'd brought her. ”You're joking. It's all mafiyeh there. Scary stuff. Besides, I'm covering this beat right now, New Work.”
”New Work isn't going anywhere, Suzanne. We'll be here when you get back. And this story is one that needs your touch. They're micro-entrepreneurs solving post-industrial problems. It's the same story you've been covering here, but with a different angle. Take that money and buy yourself a business-cla.s.s ticket to St Petersburg and spend a couple weeks on the job. You'll clean up. They could use the publicity, too -- someone to go and drill down on which clinics are legit and which ones are clip-joints. You're perfect for the gig.”
”I don't know,” she said. She closed her eyes. Taking big chances had gotten her this far and it would take her farther, she knew. The world was your oyster if you could stomach a little risk.
”Yeah,” she said. ”Yeah, h.e.l.l yeah. You're totally right, Lester.”
”Zasterovyeh!”
”What you said!”
”It's cheers,” he said. ”You'll need to know that if you're going to make time in Petrograd. Let me go send some email and get you set up. You book a ticket.”
And just like that she was off to Russia. Lester insisted that she buy a business-cla.s.s ticket, and she discovered to her bemus.e.m.e.nt that British Airways had about three cla.s.ses above business, presumably with even more exclusive cla.s.ses reserved to royalty and peers of the realm. She luxuriated in fourteen hours of reclining seats and warm peanuts and in-flight connectivity, running a brief videoconference with Lester just because she could. Tjan had sent her a guide to the hotels and she'd opted for the Pribaltiyskaya, a crumbling Stalin-era four-star of spectacular, Vegasesque dimensions. The facade revealed the tragedy of the USSR's unrequited love-affair with concrete, as did the cracks running up the walls of the lobby.
They checked her into the hotel with the nosiest questionnaire ever, a two-pager on government stationary that demanded to know her profession, employer, city of birth, details of family, and so forth. An American businessman next to her at the check-in counter saw her puzzling over it. ”Just make stuff up,” he said. ”I always write that I come from 123 Fake Street, Anytown, California, and that I work as a professional paper-hanger. They don't check on it, except maybe the mob when they're figuring out who to mug. First time in Russia?”
”It shows, huh?”
”You get used to it,” he said. ”I come here every month on business. You just need to understand that if it seems ridiculous and too bad to be true, it is. They have lots of rules here, but no one follows 'em. Just ignore any unreasonable request and you'll fit right in.”
”That's good advice,” she said. He was middle-aged, but so was she, and he had nice eyes and no wedding ring.
”Get a whole night's sleep, don't drink the so-called 'champagne' and don't change money on the streets. Did you bring melatonin and modafinil?”
She stared blankly at him. ”Drugs?”
”Sure. One tonight to sleep, one in the morning to wake up, and do it again tomorrow and you'll be un-lagged. No booze or caffeine, either, not for the first couple days. Melatonin's over the counter, even in the States, and modafinil's practically legal. I have extra, here.” He dug in his travel bag and came up with some generic Walgreens bottles.
”That's OK,” she said, handing her credit card to a pretty young clerk. ”Thanks, though.”
He shook his head. ”It's your funeral,” he said. ”Jet-lag is way worse for you than this stuff. It's over the counter stateside. I don't leave home without it. Anyway, I'm in room 1422. If it's two in the morning and you're staring at the ceiling and regretting it, call me and I'll send some down.”
Was he hitting on her? Christ, she was so tired, she could barely see straight. There was no way she was going to need any help getting to sleep. She thanked him again and rolled her suitcase across the cavernous lobby with its gigantic chandeliers and to the elevators.
But sleep didn't come. The network connection cost a fortune -- something she hadn't seen in years -- and the number of worms and probes bouncing off her firewall was astronomical. The connection was slow and frustrating. Come 2AM, she was, indeed, staring at the ceiling.
Would you take drugs offered by a stranger in a hotel lobby? They were in a *Walgreens bottle* for chrissakes. How bad could they be? She picked up the house-phone on the chipped bedstand and punched his hotel room.
”Lo?”
”Oh Christ, I woke you up,” she said. ”I'm sorry.”
”'Sok. Lady from check-in, right? Gimme your room number, I'll send up a melatonin now and a modafinil for the morning. No sweatski.”