Part 26 (2/2)
(b) AE : AB :: AE + AB : AE 162 : 1 :: 262 : 162
(c) CD : AC :: CD + AC : AD 1 : 62 :: 162 : 1
This is the so-called ”golden rectangle,” the ular forms The attention-line CD is at the point that le” The capital letter ”H” is also one of theThe square is another pleasing figure and there areoccupies space for which a high rate frequently is paid
Brief statereat importance If a small space is all that is available, the proble attention becomes most important It should be evident that a feords clearly and plainly printed are far e that is in such fine print that it will strain the eyes of the reader In the one case you say so at least to your reader In the other, you have no chance to say anything because you have tried to say too e to a small space, the attention-sentence, or in sons seen froof a street-car or railroad train carry only the name of the product attractively displayed, with a conment V
Select one of the articles for which you have written advertising and write a co five newspaper advertisee folder for distribution, signs for street-cars, signs for posting along highways, and other devices that you think would be effective
X Classified Advertisements
Most newspapers carry colu of ether under various heads These are co situations; buying, selling, and renting real estate; and disposing ofcompositions apply also to these advertisements The attention-factor is not so important, however, as the reader of the advertise for the article or service that you to have sell A glance through the classified columns of a newspaper will show clearly the increased attractiveness resulting froement of details and the use of clear forceful words
XI assign a roo notfor work for which you consider yourself fitted; an advertise for sale a house hich you are familiar
XII Memorize
SONG FROM ”PIPPA PassES”
The year's at the spring, And day's at the 's at seven; The hill-side's dew-pearled; The lark's on the wing; The snail's on the thorn: God's in his heaven-- All's right with the world
ROBERT BROWNING