Part 27 (1/2)
Yours very truly, James Bonner & Co., (Handwritten) _L. Jones_, Manager.
_Selling home-made articles_
19 Waverly Place, Bridgetown, N. J., April 5, 1922.
Dear Madam:
Have you ever counted the cost of making your pickles, jams, and jellies at home? If you have, and are satisfied that yours is the cheapest way, considering time, labor, and the use of the best materials, then my product will not appeal to you.
But before you decide, may I ask you to make a comparison?
I make at home in large quant.i.ties and according to the best recipes gathered over years of experience, all kinds of pickles and relishes--sweet, sour, dill, chow-chow, piccalilli.
My special jams are raspberry, strawberry, plum, peach, and quince.
Crabapple is my best liked jelly, and red currant a close second.
A very special conserve is a grape and walnut, for which I have a large call, for teas.
The peaches I put up in pint and quart jars.
I use only the very best vinegar and spices.
My products are made only to order and at the lowest possible cost. To do this I must get my orders some time in advance so that I may take advantage of attractive prices on fruits and other ingredients.
I append a list of prices which I charged last year. This year they will be no higher and in all probability less.
May I get a small trial order from you?
Very truly yours, Martha Walker.
(Mrs. William Walker)
_A letter to recently married people in moderate circ.u.mstances_
J. L. BASCOM COMPANY 20 MAIN STREET RICHMOND, VA.
May 8, 1922.
Dear Madam:
This store is for sensible, saving people who want to make every dollar buy its utmost. But sometimes being sensible and saving seems to mean just being commonplace and dowdy. Ours is not that sort of a store.
We believe that useful articles ought also to be good looking, and our buying has been so skillful that we believe we are safe in saying that our goods are not only absolutely dependable but also will compare in appearance with any goods anywhere, regardless of price. We think that this statement will mean something to you, for in furnis.h.i.+ng a home, although appearance may not be everything, it is certainly a good deal.
Between two articles of the same durability the better-looking one is the better.
It is our aim not merely to make home furnis.h.i.+ng easy but to make a beautiful home at the price of an ugly one. Our experience has been that it does not pay to put into a household any article which in a few years you will get so tired of looking at that you will want to smash it with a hatchet. We have the values and also we have terms that are as good as the values.
We enclose a little booklet that will give you a hint of what you can find here. We cannot give you more than a hint. The best way is to come to the store. Tell us your problems, and let us aid you with our experience.