Chapter 388 - An Advertising Proposal that Created History! (1/2)
At home.
After sending away his guest, Zhang Ye closed the door and returned to his seat
Mom said with a beaming smile, ”Son, come and drink something.”
Zhang Ye said, ”Mom, didn't I say, you don't have to worry about matters that deal with my work.”
”I wasn't worried.” Mom gave some tea to her son and then pointed to her husband. ”It's all because of your father's worrying. I say, what does an old man like you know? Just worrying over nothing!”
Dad nearly coughed out a mouthful of blood. ”When did it become my fault?”
”Are you saying that it was me?” Mom was denying any relation with him. ”I have always believed in my son. How bad can the commercials he produce be? Take a look. He is a company's chief executive. Such stature, yet he personally came to give us his new year's greetings. He even brought so much stuff, and even asked for our son's forgiveness! He even took the initiative to ask for a change in contract, adding more to the endors.e.m.e.nt fee. Actually, when I saw the commercial this afternoon, I already found it extraordinary!”
Dad ignored her and carried on reading his newspapers. ”Alright, say whatever you want to say.”
Zhang Ye was also amused. ”Mom, don't keep angering Dad.”
”Alright, I'm ignoring him.” Mom pulled Zhang Ye over to the sofa. ”How do you plan on spending that three million yuan? Do you think it’s time for me to learn how to drive now?”
Dad interjected, ”It's already tiring for you to go downstairs. What driving are you even talking about?”
Mom stared at him. ”So what if I drive? It's none of your business!”
”Little Ye, don't listen to your mother. You can buy a car for anyone but her.” Dad said, ”You might not know, but when you were young, I had a quarrel with your Mom. In the end, your Mom really rode a trishaw all the way to the Beihe province! She disappeared for a day, nearly making me call the police. And it was one of those old-school, c.r.a.ppy trishaws. She dared to even cross provinces, if you give her a vehicle with four wheels, she will probably cross the ocean!”
Mom was slightly annoyed, ”Why are you bringing up something from so many years ago!”
Zhang Ye chuckled and said, ”Mom, so you actually have a criminal record?”
”What do you know?” Mom tsked. ”Back then, your Dad made me so angry, that I grabbed you and got on a trishaw. I didn't care about anything and just kept cycling in one direction. Finally when I was mollified, and looked up, I nearly had a fright. A large signboard wrote — Beihe Province Welcomes You! I didn't expect to ride so far, so I hurriedly cycled back with you. When I reached home, my legs nearly broke!”
Dad added on. ”You also caused the child to catch a cold.”
”Isn't that your fault?” Mom rolled her eyes at him.
The old coupled bickered again.
Zhang Ye was amused and continued listening.
Over here, the family was ”enjoying abundance of happiness”, but on the internet, the storm regarding ”Zhang Ye's Brainless Commercial” was not over. It was still in the heat of the moment.
On Weibo.
”Again?”
”The TV is airing that Brainless Gold again!”
”G.o.d d.a.m.n it! Teacher Zhang, please spare me! How many times has this commercial been aired today?”
”In the past, I always wished to watch Teacher Zhang's video lectures when he was a part of Peking University. Just seeing him made me happy. I was full of antic.i.p.ation. Now, seeing Teacher Zhang in this commercial, I can't look at it anymore!”
”The commercial is too idiotic!”
”That's right, I've never seen one so idiotic before!”
”Brain Gold's company sure is bold. They even dared to use such a commercial given by Teacher Zhang?”
There were commoners scolding, and there were members of the advertising industry who stood forward, questioning the ”low-quality” and ”low-morals” of the commercial. There were even advertising industry insiders who said such a commercial could not even be called a commercial. It was too trashy and did not comply with advertising standards and requirements.
The last line was written by the industry insider as follows: ”Even an idiot would not buy a product promoted by such a trashy commercial!”
”That's right.”
”Only idiots would buy this!”
Many people echoed.
Then, a piece of news came out!
Following that, everyone was stunned!
This was published by an online news agency. They had done preliminary market statistics and had interviewed members from Brain Gold company's headquarters in Beijing. ”The moment we entered Brain Gold company's office, our reporters were stunned by the scene before their very eyes. There were more than a dozen phones on the tables constantly ringing. The employees were all busy picking up calls for additional orders. They were all too busy. Even the company's leaders had to help pick up phone calls to deal with the logistics. We interviewed the company's chief executive, Wu Mo. CEO Wu brought our reporters to his company, and took out a report of today's sales and pre ordering records. Just today, in less than a day's of sales, Brain Gold has already reached the Brain Gold sales volume for an entire quarter from last year! The exact figures have not been produced by Brain Gold company, but according to Wu Mo and relevant personnel, Brain Gold's sales volume has increased by at least a hundred times! When the actual statistics are produced, this number might be even larger than expected!”
”Heavens!”
”A hundred times!?”
”This news must be fooling us, right!?”
Everyone shouted out, expressing their disbelief. They just couldn't believe it!
The news article also wrote: ”Later on, when the reporters asked CEO Wu what the reason for the sudden rise of Brain Gold. As a relatively new product, being able to get such an overwhelming advantage during the Chinese New Year, a period when the health supplements market is at its most intense, the only reason given by CEO Wu was a few words. He said 'due to advertising promotions'. As the reporters pursued the matter, CEO Wu did not reveal the exact advertising strategy, but did thank Teacher Zhang Ye. The commercial planning was supervised and implemented by Zhang Ye alone from beginning to end. CEO Wu told our reporters that other than the excellent quality of the product, choosing Teacher Zhang Ye as the spokesperson for their product, as well as delegating the responsibility of developing the advertising strategy, was the best choice their company had ever made!”
Upon seeing this news, everyone could not accept it!
”It can't be!”
”Is everyone mad?”
”People actually believe this commercial?”
The industry insider who had just bombarded Brain Gold's commercial also jumped out, publicly questioning the veracity of Brain Gold's sales volume. He believed it was faked!
Following that, another piece of news came out!
Beijing Times' official Weibo: ”Today, our reporters visited various supermarkets in Beijing to survey the sales situation regarding health products during the festive holidays. The results of our survey exceeded our reporters' expectations. The shelves of major brands were desolate and cold. Rows of products were neatly placed on their shelves, as if untouched. However, on Brain Gold's counter and shelf, when reporters visited, there were five supermarkets whose shelves of Brain Gold had been completely emptied. There were four other supermarkets who had only eight boxes of Brain Gold left on their shelves. When the reporters queried the salesperson, the person's answer was that this was the second batch of goods to sell out that day. They had received a new batch of goods from Brain Gold company at the last minute, but also nearly sold out by night time. Many people, who came to the supermarket, would rush straight for Brain Gold's shelves. They were all meant for gifting their relatives and seniors. Tomorrow was the eve of Chinese New Year, and the salesperson told our reporter that the demand for Brain Gold tomorrow might be even higher. According to the sales situation, the momentum of this growth might continue past the Chinese New Year!”
Another news media: ”Brain Gold! A marketing miracle is born!”
The fourth media agency: ”From today onwards, Brain Gold will have a spot in the intense compet.i.tion amongst health products. Our reporters interviewed a few companies that also sell health products, and their market a.n.a.lysts told our reporters that they found the outcome incredulous. They even added that Brain Gold's miraculous sales had to have a master advertising planner behind the scenes. However, he expressed that he was not familiar with the advertising company Brain Gold company hired. He believed that only a top advertising company would have such an ability, and being able to grasp the situation regarding the health product market so accurately. When our reporter mentioned that the advertising strategy was suggested by Zhang Ye, he turned silent momentarily before saying 'no wonder, so it was him'. Finally, he even expressed that when Zhang Ye's contract with Brain Gold expires next year, they had the intention to negotiate with Zhang Ye to work with him as well.”
Zhang Ye's contract did not limit him to other endors.e.m.e.nts. He could actually endorse products like shampoo and beverages. He was only restricted from endorsing health products. This was something that was definitely in the contract.
One agency's news was fake?
But it couldn't be false when so many official media agencies were reporting it!
'G.o.d, please tell me this isn't true!”
”Hahahaha! Teacher Zhang is too hilarious! He has once again succeeded in wiping everyone out!”
”The two words Zhang Ye means miracles! Why do I love Teacher Zhang Ye so much?! Just seeing him speak and him doing things make me overjoyed!”
”This commercial is really G.o.dly!”
”So the brainless commercial that everyone is scolding is so awesome?”
”Some people are having their faces smacked! Face-smacking Zhang is in action again!”
”I'm dying of laughter! Teacher Zhang Ye is too good at stirring up trouble!”
”It can't be refuted that Zhang Ye is too formidable! Just a simple idea for a commercial saved a company!”