Chapter 108 - Where did this Zhang Ye appear from? (2/2)
“This public service advertis.e.m.e.nt is really Teacher Zhang’s work? I’m again impressed by Zhang Ye’s artistic foundations!”
[email protected]/* */ @ them once everyday”
“Help Teacher Zhang into the writers’ a.s.sociation, @BeijingWritersa.s.sociation !”
“We have mentioned them for so many days. Why is the writers’ a.s.sociation not replying? Are they such petty characters? If they are inferior to Teacher Zhang Ye, they should learn from him how to write poems. Why are they ostracizing him instead? Such pettiness! If they are like that, then it’s better that Teacher Zhang be not admitted!”
The voices calling for Zhang Ye’s admission into the the a.s.sociation were getting louder and louder.
But there were also some voices that were focused on the public service advertis.e.m.e.nt.
A long Weibo post was written specially to Zhang Ye. The poster was called Hundred Year Tree “Teacher Zhang, I have been your loyal fan since I heard of your melody poems. Only after seeing everyone’s discussion did I realise that the public service advertis.e.m.e.nt earlier in the night was made by you. That ‘Lights off with people gone!’ is a real cla.s.sic; it’s really great. We are also having some worries over an issue here at our unit, so we would like to seek your advice.”
His Weibo verified status was as an employee of the Beijing Taoran Pavilion Garden Park, “I am an employee with the garden parks. During the November long holidays when there are more tourists, the cases of stepping on lawns have become our nightmares. A lot of the gra.s.s lawns have been destroyed due to all the trudging. 20% of the whole park’s lawn areas have been destroyed and the percentage is ever-increasing. Are you able to help us come up with an advertis.e.m.e.nt tagline to discourage such unethical behavior?”
“Support!”
“Yea, the ethics of many tourists these days are getting low!”
“We would like some advice. Are there are any creative slogans?”
There were many replies below, especially from employees of the garden parks and their related industries.
Concerning this request from his fan, Zhang Ye thought for a bit and replied, “Okay, let me think a little.”
“Haha, Teacher Zhang actually responded!”
“Sitting here waiting for Teacher Zhang’s advertising slogan; I hope it’s aggressive!”
“Right, it needs to stop people from stepping on lawns just by seeing it!”
When this discussion came up, many advertising professionals who were lurking at his Weibo suddenly paid attention. They had all just found out about Zhang Ye’s name and searched for his Weibo. They were just in time to see him giving a creative brief for another public service advertis.e.m.e.nt, so they immediately kept their eyes peeled on his Weibo!
“Old Zhou, quickly come and look at this Weibo!”
“Teacher Sun, that creative who made the ‘conserve electricity public service advertis.e.m.e.nt’, Zhang Ye, is preparing another advertis.e.m.e.nt. It’s on Weibo!”
A few creative people informed their friends, some over the phone, while some @ them over the internet. In the end, more and more people gathered to observe.
Zhang Ye was a mysterious person to the advertis.e.m.e.nt professionals’ circle. He had no industry experience, nor any results or reputation, but somehow his first production had given the creative world a light of innovation. Everyone was curious about this person, about whether he had the ability or if it just a fluke. Was he the real thing? This resulted in advertising professionals from Beijing, outer provinces and even foreign countries staring at Zhang Ye’s Weibo and awaiting his new idea.
Love the lawn?
These days, on the PSA taglines were all “Love the lawn; be responsible.” What else could be a new idea? If it’s nothing more than just changing the slogan, the effect will be the same! If a person was ethical, even without a warning, they would not step on the lawn. Those without ethics, even if you told them off for half a day, they will ignore the warnings.
This was too difficult!
Everyone wanted to see what Zhang Ye, the man who made a public service advertis.e.m.e.nt miracle, would come up with.
Zhang Ye made an announcement a short while later. He wrote very simply, a single line for a slogan. When the Garden Parks employees wanted him to be more aggressive, the first thought that came to his mind was a popular phrase concerning lawn protection from his world. Aggressive? There was nothing more aggressive than this!
Zhang Ye typed: “Lawn slogan: Stepping on me today, growing on your grave tomorrow!”
The moment it was posted, Weibo nearly exploded!
“Pfft!”
“I burst out!”
“It’s too d.a.m.n fierce!”
“Hahaha, I’ve gone mad laughing!”
“If this slogan is used, who would still dare step on lawns!?”
“The fiercest advertis.e.m.e.nt slogan this century! Verification completed!”
“Teacher Zhang Ye is always so humorous! I love him so much!”
“You may say say so, but I think it’s really good. I think we should try it!”
The Garden Parks employee who had posted before said, “Haha, thank you, Teacher Zhang. This slogan is too good. Why didn’t I think of it? In a while, I’ll try submitting it to the higher-ups. Uh, but I guess it won’t be approved.”
This slogan was placed on a property in a tiny city in his world. It had not been greatly promoted. But when the slogan was made known, it caused a stir online. Everyone was shocked. The person who had come up with the slogan was too talented!
If Zhang Ye had used it in this world, the effects would be similar!
Some people treated it as a joke, while others didn’t. For example, those people in the industry or famous or obscure advertising professionals saw a different scene! Honestly, from a certain angle, this slogan was offensive to the public’s morals. As there were some morally degrading words, it was unlikely that it could be widely publicized by garden parks, not to mention publicized openly. It was a slogan that could not be used!
But so what if it could not be used?
So what if it couldn’t be publicized openly?
This slogan had lit up a light for everyone in the advertising industry. It made many of them curse in their hearts. Your sister, who knew that a slogan for caring for the gra.s.s could be written this way?
They had gained a lot!
Zhang Ye had really given them a lesson!
Who was this person? Where did this Zhang Ye appear from?
Momentarily, an advertising professional who was rather famous in the industry sent Zhang Ye a private message on Weibo, “Teacher Zhang, are you interested in coming to the advertising world to develop yourself? If you are interested, you can contact my company. We can discuss the remuneration.”
Zhang Ye received the message and was at a loss of whether to laugh or to cry.
Following that, another person sent Zhang Ye a private message, “I’m from Aide Advertising. Teacher Zhang Ye, our company welcomes you with open arms. Please give us a line of contact.”
Zhang Ye very politely rejected them.
Make advertis.e.m.e.nts? Forget it. Doing it for fun to gather some fame and reputation was nice, but to do advertis.e.m.e.nts professionally? Zhang Ye was not so free!
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